The New Precision Journalism

Philip Meyer's work in precision journalism established a new and ongoing trend-the use by reporters of social science research techniques to increase the depth and accuracy of major stories. In this fully updated, fourth edition of the classic Precision Journalism (known as The New Precision Journalism in its third edition), Meyer shows journalists and students of journalism how to use new technology to analyze data and provide more precise information in easier-to-understand forms. New to this edition are an overview of the use of theory and science in journalism; game theory applications; introductions to lurking variables and multiple and logistic regression; and developments in election surveys. Key topics retained and updated include elements of data analysis; the use of statistics, computers, surveys, and experiments; database applications; and the politics of precision journalism. This accessible book is an important resource for working journalists and an indispensable text for all journalism majors.

The reprint edition of a 1991 guide to "precision journalism," which uses social science research methods to increase the depth and accuracy of news stories. The method is in contrast to the more artful approach of "new journalism" writers like Tom Wolfe who use short-story techniques to illuminate nonfiction. Meyer (journalism, U. of North Carolina at Chapel Hill) covers the history of journalism in the scientific tradition; elements and techniques of data analysis; the use of statistics, computers, surveys, and field experiments; database applications; election surveys; and the politics of precision journalism. Annotation copyrighted by Book News, Inc., Portland, OR

As author Philip Meyer sat in a college class listening to a professor lecture about systematic tools for measuring things like trust in government, a thought struck him: a journalist could do this! He thought about the newsroom conversations he’d had about the possibility of reporting on some interesting social phenomena. The group always ended with a shrug and a lament that there was no way to measure it—but he began to wonder. It was an epiphany for Meyer, who went on to report on the 1967 racial riots in Detroit and write the groundbreaking book Precision Journalism. While others were arguing that reporters should not use scientific methods to make conclusions of their own, Meyer was using computers and statistical software to elevate the standards of traditional journalism. At age fifty, he switched gears and entered the world of academe, where he continues to stir the pot. In Paper Route, he recalls two interconnected careers and examines how journalism, quantitative methods, and original thinking led him to live the remarkable life that he’s still enjoying.

When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field. This valuable handbook has attracted scores of contributors since the European Journalism Centre and the Open Knowledge Foundation launched the project at MozFest 2011. Through a collection of tips and techniques from leading journalists, professors, software developers, and data analysts, you’ll learn how data can be either the source of data journalism or a tool with which the story is told—or both. Examine the use of data journalism at the BBC, the Chicago Tribune, the Guardian, and other news organizations Explore in-depth case studies on elections, riots, school performance, and corruption Learn how to find data from the Web, through freedom of information laws, and by "crowd sourcing" Extract information from raw data with tips for working with numbers and statistics and using data visualization Deliver data through infographics, news apps, open data platforms, and download links

Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to Minority Report, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.

When Bechara Choucair was a young doctor, he learned an important lesson: treating a patient for hypothermia does little good if she has to spend the next night out in the freezing cold. As health commissioner of Chicago, he was determined to address the societal causes of disease and focus the city’s resources on its most vulnerable populations. That targeted approach has led to dramatic successes, such as lowering rates of smoking, teen pregnancy, breast cancer mortalities, and other serious ills. In Precision Community Health, Choucair shows how those successes can be replicated and expanded around the country. The key is to use advanced technologies to identify which populations are most at risk for specific health threats and avert crises before they begin. Big data makes precision community health possible. But in our increasingly complex world, we also need new strategies for developing effective coalitions, media campaigns, and policies. This book showcases four innovations that move public health departments away from simply dispensing medical care and toward supporting communities to achieve true well-being. The approach Choucair pioneered in Chicago requires broadening our thinking about what constitutes public health. It is not simply about access to a doctor, but access to decent housing, jobs, parks, food, and social support. It also means acknowledging that a one-size-fits-all strategy may exacerbate inequities. By focusing on those most in need, we create an agenda that is simultaneously more impactful and more achievable. The result is a wholesale change in the way public health is practiced and in the well-being of all our communities.

“Another gem from one of the world’s justly celebrated historians specializing in unusual and always fascinating subjects and people.” — Booklist (starred review) The revered New York Times bestselling author traces the development of technology from the Industrial Age to the Digital Age to explore the single component crucial to advancement—precision—in a superb history that is both an homage and a warning for our future. The rise of manufacturing could not have happened without an attention to precision. At the dawn of the Industrial Revolution in eighteenth-century England, standards of measurement were established, giving way to the development of machine tools—machines that make machines. Eventually, the application of precision tools and methods resulted in the creation and mass production of items from guns and glass to mirrors, lenses, and cameras—and eventually gave way to further breakthroughs, including gene splicing, microchips, and the Hadron Collider. Simon Winchester takes us back to origins of the Industrial Age, to England where he introduces the scientific minds that helped usher in modern production: John Wilkinson, Henry Maudslay, Joseph Bramah, Jesse Ramsden, and Joseph Whitworth. It was Thomas Jefferson who later exported their discoveries to the fledgling United States, setting the nation on its course to become a manufacturing titan. Winchester moves forward through time, to today’s cutting-edge developments occurring around the world, from America to Western Europe to Asia. As he introduces the minds and methods that have changed the modern world, Winchester explores fundamental questions. Why is precision important? What are the different tools we use to measure it? Who has invented and perfected it? Has the pursuit of the ultra-precise in so many facets of human life blinded us to other things of equal value, such as an appreciation for the age-old traditions of craftsmanship, art, and high culture? Are we missing something that reflects the world as it is, rather than the world as we think we would wish it to be? And can the precise and the natural co-exist in society?