The People S Platform

From a cutting-edge cultural commentator and documentary filmmaker, a bold and brilliant challenge to cherished notions of the Internet as the great democratizing force of our age. The Internet has been hailed as a place where all can be heard and everyone can participate equally. But how true is this claim? In a seminal dismantling of techno-utopian visions, The People's Platform argues that for all that we "tweet" and "like" and "share," the Internet in fact reflects and amplifies real-world inequities at least as much as it ameliorates them. Online, just as off-line, attention and influence largely accrue to those who already have plenty of both. What we have seen in the virtual world so far, Astra Taylor says, has been not a revolution but a rearrangement. Although Silicon Valley tycoons have eclipsed Hollywood moguls, a handful of giants like Amazon, Apple, Google and Facebook still dominate our lives. And the worst habits of the old media model--the pressure to be quick and sensational, to seek easy celebrity, to appeal to the broadest possible public--have proliferated online, where every click can be measured and where "aggregating" the work of others is the surest way to attract eyeballs and ad revenue. In a world where culture is "free," creative work has diminishing value, and advertising fuels the system, the new order looks suspiciously just like the old one. We can do better, Taylor insists. The online world does offer an unprecedented opportunity, but a democratic culture that supports diverse voices, work of lasting value, and equitable business practices will not appear as a consequence of technology alone. If we want the Internet to truly be a people's platform, we will have to make it so.

"Taylor is the Marshall McLuhan or the Neil Postman of our new digital economy, the lonely voice raising urgent questions we need to answer together . . . If The People's Platform doesn't spark the conversation about the kind of democracy and culture we deserve, then we'll deserve the one we get."—NY1 News' The Book Reader The Internet has been hailed as an unprecedented democratizing force, a place where all can participate equally. But how true is this claim? In a seminal dismantling of techno-utopian visions, The People's Platform argues that the Internet in fact amplifies real-world inequities at least as much as it ameliorates them. Online, just as off-line, attention and influence largely accrue to those who already have plenty of both. A handful of giant companies remain the gatekeepers, while the worst habits of the old media model—the pressure to seek easy celebrity, to be quick and sensational above all—have proliferated in the ad-driven system. We can do better, Astra Taylor insists. The online world does offer a unique opportunity, but a democratic culture that supports work of lasting value will not spring up from technology alone. If we want the Internet to truly be a people's platform, we will have to make it so.

In Internet for the People, leading tech writer Ben Tarnoff offers an answer. The internet is broken, he argues, because it is owned by private firms and run for profit. Google annihilates your privacy and Facebook amplifies right-wing propaganda because it is profitable to do so. But the internet wasn't always like this-it had to be remade for the purposes of profit maximization, through a years-long process of privatization that turned a small research network into a powerhouse of global capitalism. Tarnoff tells the story of the privatization that made the modern internet, and which set in motion the crises that consume it today. The solution to those crises is straightforward: deprivatize the internet. Deprivatization aims at creating an internet where people, and not profit, rule. It calls for shrinking the space of the market and diminishing the power of the profit motive. It calls for abolishing the walled gardens of Google, Facebook, and the other giants that dominate our digital lives and developing publicly and cooperatively owned alternatives that encode real democratic control. To build a better internet, we need to change how it is owned and organized. Not with an eye towards making markets work better, but towards making them less dominant. Not in order to create a more competitive or more rule-bound version of privatization, but to overturn it. Otherwise, a small number of executives and investors will continue to make choices on everyone's behalf, and these choices will remain tightly bound by the demands of the market. It's time to demand an internet by, and for, the people now.

This book takes an extensive look at the many different types of users and cultures that comprise the popular social media platform Tumblr. Though it does not receive nearly as much attention as other social media such as Twitter or Facebook, Tumblr and its users have been hugely influential in creating and shifting popular culture, especially progressive youth culture, with the New York Times referring to 2014 as the dawning of the “age of Tumblr activism.” Perfect for those unfamiliar with the platform as well as those who grew up on it, this volume contains essays and artwork that span many different topics: fandom; platform structure and design; race, gender and sexuality, including queer and trans identities; aesthetics; disability and mental health; and social media privacy and ethics. An entire generation of young people that is now beginning to influence mass culture and politics came of age on Tumblr, and this volume is an indispensable guide to the many ways this platform works.

This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially.

Every day at 8-05, Iona Iverson boards the train to go to work. As a seasoned commuter, she knows there are rules that everyone should follow- You must have a job to go to Don't consume hot food Always pack for any eventuality You must never speak to strangers on the train Iona sees the same group of people each day - ones she makes assumptions about, gives nicknames to, but never ever talks to. But then, one morning, Smart-but-Sexist-Surbiton chokes on a grape right in front of Iona. Suspiciously-Nice-New Malden steps up to help and saves his life, and this one event sparks a chain reaction. With nothing in common but their commute, an eclectic group of people learn that their assumptions about each other don't match reality. But when Iona's life begins to fall apart, will her new friends be there when she needs them most?

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

With the rollback of net neutrality, platform cooperativism becomes even more pressing: In one volume, some of the most cogent thinkers and doers on the subject of the cooptation of the Internet, and how we can resist and reverse the process.