The Perception Of Risk

The concept of risk is an outgrowth of our society's great concern about coping with the dangers of modern life. The Perception of Risk brings together the work of Paul Slovic, one of the world's leading analysts of risk, risk perception and risk management, to examine the gap between expert views of risk and public perceptions. Ordered chronologically, it allows the reader to see the evolution of our understanding of such perceptions, from early studies identifying public misconceptions of risk to recent work that recognizes the importance and legitimacy of equity, trust, power and other value-laden issues underlying public concern.

"The concept of risk is an outgrowth of our society's great concern about coping with the dangers of modern life. The Perception of Risk brings together the work of Paul Slovic, one of the world's leading analysts of risk, risk perception and risk management, to examine the gap between expert views of risk and public perceptions. Ordered chronologically, it allows the reader to see the evolution of our understanding of such perceptions, from early studies identifying public misconceptions of risk to recent work that recognizes the importance and legitimacy of equity, trust, power and other value-laden issues underlying public concern."--Provided by publisher.

The Feeling of Risk brings together the work of Paul Slovic, one of the world's leading analysts of risk, to describe the extension of risk perception research into the first decade of this new century. In this collection of important works, Paul Slovic explores the conception of 'risk as feelings' and examines the interaction of feeling and cognition in the perception of risk. He also examines the elements of knowledge, cognitive skill, and communication necessary for good decisions in the face of risk. The first section of the book looks at the difficulty of understanding risk without an emotional component, for example that disaster statistics lack emotion and thus fail to convey the true meaning of disasters and fail to motivate proper action to prevent them. The book also highlights other important perspectives on risk arising from cultural worldviews and concerns about specific hazards pertaining to blood transfusion, biotechnology, prescription drugs, smoking, terrorism, and nanotechnology. Following on from The Perception of Risk (2000), this book presents some of the most significant research on risk perception in recent years, providing essential lessons for all those involved in risk perception and communication.

Cross-Cultural Risk Perception demonstrates the richness and wealth of theoretical insights and practical information that risk perception studies can offer to policy makers, risk experts, and interested parties. The book begins with an extended introduction summarizing the state of the art in risk perception research and core issues of cross-cultural comparisons. The main body of the book consists of four cross-cultural studies on public attitudes towards risk in different countries, including the United States, Australia, New Zealand, France, Germany, Sweden, Bulgaria, Romania, Japan, and China. The last chapter critically discusses the main findings from these studies and proposes a framework for understanding and investigating cross-cultural risk perception. Finally, implications for communication, regulation and management are outlined. The two editors, sociologist Ortwin Renn (Center of Technology Assessment, Germany) and psychologist Bernd Rohrmann (University of Melbourne, Australia), have been engaged in risk research for the last three decades. They both have written extensively on this subject and provided new empirical and theoretical insights into the growing body of international risk perception research.

From nuclear power to gene therapy to the automobile, history shows that it is useful to encourage and facilitate public discussion about new technologies and their potential dangers. Part of the series Perspectives in Nanotechnology, Nanotechnology and the Public: Risk Perception and Risk Communication assesses results from focus groups, interviews, and other resources to provide a more nuanced understanding of how non-experts perceive nanotechnology and what they expect from it. Includes a series of special essays by social scientists and humanities scholars who have studied nanotechnology and society from different perspectives Assessing how "ordinary" people form opinions about new technologies and their adoption, this book addresses the role of media messages and pre-existing values in this process, as well as how risks can become either amplified or weakened along the way as a result of social mechanisms. Using solid theory and research to back presented concepts on risk perception and communication, the author discusses the potential for using informed consent, labels, and other types of consumer warnings that have proved to be effective in areas other than nano. An in-depth investigation into the concept of mass communication practices, this book explores the paradox of why, despite its appeal and promise, public engagement has had only limited success in the dialogue on nanotechnology. Aimed at finding solutions, the book’s resulting conclusions are considered in the context of broader issues. These include how society makes up its collective mind about technology adoption and all the profound questions this raises, in terms of democratic theory.

Sixth edition of the hugely successful, internationally recognised textbook on global public health and epidemiology, with 3 volumes comprehensively covering the scope, methods, and practice of the discipline