The Pirate Inside

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.

Faced with the choice of starting a company or joining a large corporation, Steve Jobs believed that it was 'more fun to be a pirate than to join the navy'. But for innovators inside established companies, making a distinction between being a pirate and joining the navy is a fallacy. We have to figure out a way to become pirates in the navy! There is nothing harder in business than trying to innovate within large corporations. Innovators in big companies often face internal opposition as well as their external competitors. It is the management of the core business that tends to get in the way of innovation. Most intrapreneurs recognise that innovation can’t be carried out as a series of one-off projects that always have to jump through political hurdles. They realise that there is a need for innovation to happen as a repeatable process. But how can they achieve this? This is a step-by-step guide to getting continuous innovation done in companies and reshaping them in the process. It is for anyone involved in corporate innovation and driving company change.

Set during a period of dramatically escalating piracy, Hostile Seas is a personal account of a mission on board a naval warship in the waters off Somalia. In late 2008, piracy around the Horn of Africa escalated dramatically, threatening the passage of international merchant ships through a critical waterway. Not only were ships carrying goods to North America and Europe affected, but also vessels entrusted with food aid for a Somali population suffering the effects of prolonged drought and civil war. In response, the Canadian government redirected naval frigate HMCS Ville de Québec from the Mediterranean Sea to Somali waters to escort pirate-menaced vessels carrying World Food Programme aid to Mogadishu. Told from the perspective of a ship’s officer, Hostile Seas is a personal account of life on board a deployed navy ship that explores the tension between military imperatives and individual needs as a succession of hijackings brings into focus the reality of Somali piracy.

A Lesson about following God’s plan. Junior has a plan. He wants to quit school. He wants to be a pirate. But Junior’s pirate friends remind him that there is more to life than fun ... and God already has a plan for Junior! This is a Level One I Can Read! book, which means it’s perfect for children learning to sound out words and sentences. It aligns with guided reading level I and will be of interest to children Pre-K to 2nd grade.

Shows life on board a pirate ship.

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Lift the flaps in this exciting book to discover what happens aboard a lively pirate ship.

Since radio's invention, some Canadians have been concerned about the increasingly commercialized and centralized nature of medium. Sometimes working alone, more often in teams, and always illegally, these activists represent islands of resistance within the ocean of homogenous frequencies, pirating radio signals for personal, political and artistic expression. In the first book published on the subject, Islands of Resistance gives you a view from the crowsnest of the phenomenon of pirate radio in Canada. Here is a collection of seventeen activist manifestos, artistic treatises of intent, historical essays on the development of radio and its regulatory bodies, sociological examination of pirate radio's application in new social movements, and personal anecdotes from behind the eyepatch. Just as the new media ostensibly renders the old obsolete, Islands of Resistance unveils the existence of a thriving clandestine counterculture. An invaluable addition to an unscrutinized subject in Canadian media studies, Islands of Resistance appeals to the anarchist, anti–authoritarian impulses in all of us. Visit the Islands of Resistance website for more about the book and to hear audio clips of pirate radio.