The Pirate Inside

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.

Faced with the choice of starting a company or joining a large corporation, Steve Jobs believed that it was 'more fun to be a pirate than to join the navy'. But for innovators inside established companies, making a distinction between being a pirate and joining the navy is a fallacy. We have to figure out a way to become pirates in the navy! There is nothing harder in business than trying to innovate within large corporations. Innovators in big companies often face internal opposition as well as their external competitors. It is the management of the core business that tends to get in the way of innovation. Most intrapreneurs recognise that innovation can’t be carried out as a series of one-off projects that always have to jump through political hurdles. They realise that there is a need for innovation to happen as a repeatable process. But how can they achieve this? This is a step-by-step guide to getting continuous innovation done in companies and reshaping them in the process. It is for anyone involved in corporate innovation and driving company change.

A Lesson about following God’s plan. Junior has a plan. He wants to quit school. He wants to be a pirate. But Junior’s pirate friends remind him that there is more to life than fun ... and God already has a plan for Junior! This is a Level One I Can Read! book, which means it’s perfect for children learning to sound out words and sentences. It aligns with guided reading level I and will be of interest to children Pre-K to 2nd grade.

Shows life on board a pirate ship.

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Since radio's invention, some Canadians have been concerned about the increasingly commercialized and centralized nature of medium. Sometimes working alone, more often in teams, and always illegally, these activists represent islands of resistance within the ocean of homogenous frequencies, pirating radio signals for personal, political and artistic expression. In the first book published on the subject, Islands of Resistance gives you a view from the crowsnest of the phenomenon of pirate radio in Canada. Here is a collection of seventeen activist manifestos, artistic treatises of intent, historical essays on the development of radio and its regulatory bodies, sociological examination of pirate radio's application in new social movements, and personal anecdotes from behind the eyepatch. Just as the new media ostensibly renders the old obsolete, Islands of Resistance unveils the existence of a thriving clandestine counterculture. An invaluable addition to an unscrutinized subject in Canadian media studies, Islands of Resistance appeals to the anarchist, anti–authoritarian impulses in all of us. Visit the Islands of Resistance website for more about the book and to hear audio clips of pirate radio.

There will be plenty of time for me to beat him soundly once I've gotten what I came for. Sent on a mission to retrieve an ancient hidden map—the key to a legendary treasure trove—seventeen-year-old pirate captain Alosa deliberately allows herself to be captured by her enemies, giving her the perfect opportunity to search their ship. More than a match for the ruthless pirate crew, Alosa has only one thing standing between her and the map: her captor, the unexpectedly clever and unfairly attractive first mate Riden. But not to worry, for Alosa has a few tricks up her sleeve, and no lone pirate can stop the Daughter of the Pirate King. In Daughter of the Pirate King, debut author Tricia Levenseller blends action, adventure, romance, and a little bit of magic into a thrilling pirate tale.

Explores the sexual world of the one of the most fabled and romanticized character in history--the pirate Pirates are among the most heavily romanticized and fabled characters in history. From Bluebeard to Captain Hook, they have been the subject of countless movies, books, children's tales, even a world-famous amusement park ride. In Sodomy and the Pirate Tradition, historian B. R. Burg investigates the social and sexual world of these sea rovers, a tightly bound brotherhood of men engaged in almost constant warfare. What, he asks, did these men, often on the high seas for years at a time, do for sexual fulfillment? Buccaneer sexuality differed widely from that of other all- male institutions such as prisons, for it existed not within a regimented structure of rule, regulations, and oppressive supervision, but instead operated in a society in which widespread toleration of homosexuality was the norm and conditions encouraged its practice. In his new introduction, Burg discusses the initial response to the book when it was published in 1983 and how our perspectives on all-male societies have since changed.