The Platform Owner S Guidebook

Attention Platform Owners! Are you under pressure from stakeholders to deliver results faster and increase the value from your platform? Do you worry that platform investments are expensive but offer limited returns? Are you the owner or custodian of a platform and wondering where to start? The Platform Owner's Guidebook answers these questions and more to help you maximise your platform's value. You'll learn how to build capability around your investment – the secret sauce that turns expensive licenses into exponential value. Based on a framework developed over twenty years working client-side, the book explores the platform owner's journey with plenty of stories – the good, the bad and the ugly. It is full of real-world observations and applications from an author who deeply understands the challenges of platforms.

Over the past decade, platforms have spread through many industries and generated an increasing share of the global economy. Many of the world’s most valuable companies have adopted a platform-based business model and today, we find that platforms pervade our everyday lives. So far, however, the existing management literature has failed to provide professionals and students with appropriate tools to understand the business models that make those platforms successful. This book offers rigorous analysis of the complexity of platforms, as well as practical strategic guidance and tools to help you deal with this complexity. Written in an accessible style and based on a comprehensive approach, Platform Strategies is self-contained and does not require the reader to have specific prior knowledge. The book is both academically rigorous and a pragmatic and efficient guide, incorporating path-breaking insights from academic research on platforms with real-world applications of concepts and tools. The book engages with case studies and highlights important take-aways that can be implemented in practice. You’ll learn how to use new tools of strategic management and how to adapt well-established ones. This book is an invaluable resource for entrepreneurs (experienced or aspiring), managers of existing platforms and businesses, professionals, and students in business, management, and economics.

In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.

If you want to generate passive revenue, multiple cash flows, control your industry's innovation, know more about your customers and market trends, and steer your competition to your favor, then keep reading. Everywhere you look you see platforms. You must buy a gift, you do it on Amazon or a used one on eBay. You do not have your car; so you go with Uber or Lyft: platforms. Most of your social life is done on either direct messages, Facebook, WhatsApp, or Twitter, again: platforms. When you need to unwind from a hard day's work you fire up either Netflix, entertainment: platforms. While ordering food to arrive from either UberEats, JustEat, or Deliveroo, you guessed it, all: platforms. Even that you are seeing this on a platform is a shiny irony in of itself. The platform business model is not new. It can be traced back to the agricultural revolution of farmers markets. But through a digital transformation, of putting your business into an online platform, substantial benefits will start to show. You will experience significant organic growth; you will gain organic insights into your industry and customers to directly aid you in your R&D and strategy development; you will through your producers on your platform be able to control compatibility and standardization in your industry, and thus, larger, innovation. In other words, you will be able to steer competition to your favor. But with everything there are complications. A platform is the meeting place of producers and consumers. But the producers do not come if there are no consumers, and the consumers do not come if there are nothing to purchase. How do you get over this interdependency? How do you manage both a producing side and your consumer side? Are you hands-on or hands-off? Where in the platform business model are the pitfalls? This book will give you the answers to all those questions and then some. It is meant as a thorough introduction to the Platform Business Model - to show you the model, its benefits, the challenges; ultimately for you to see if you should launch one, or if it would be a grave detriment. Get acquainted with the Platform Business Model and discover if you are missing out on it. What category of the Platform Business Model would suit you best? You will be able to answer the question of how do you get the independent producers if you cannot get customers and vice versa? Whether you should or should not launch a platform, in this book you will know how to determine that. You will know how the Platform Business Model can both bring you soft and direct control over your industry and your competitors. You will know what unique alteration the Platform Business Model hold, that few know about - not even the Big Technology Platforms. You have heard of 'Too Big To Fail', but here you will discover 'Too Big SO You Fail', and how to avoid it. In this book you will discover what the business model is, how to launch it, when not to launch it, how to manage it, and if a unique variant of the model is more for you. I have done the research; I hold two master's degrees in international business and management. And, it would be foolish to not learn about it and consider it, because huge opportunity costs could be attached to whatever you decide right now. So, if you want to not miss out and rake in the cash flows, control, insights, and organic growth, then scroll up and click the Add to Cart Button.

Providing an insightful analysis of the key issues and significant trends relating to labour within the platform economy, this Modern Guide considers the existing comparative evidence covering all world regions. It also provides an in-depth look at digital labour platforms in their historical, economic and geographical contexts.

Far-reaching technological developments are making a deep impact on societies and economic environments worldwide. With the emergence of new digital infrastructures such as artificial intelligence, fintech, data analytics, robotics and nanotech, new creative industries, still in a state of flux, have arisen, while others have disappeared, at least in their traditional form. The intermixing of traditional and new technologies has led to a redrawing of boundaries and an extension of the limits of entrepreneurship out towards industries with hitherto high barriers to entry due to regulatory, technological or structural factors. These "external enablers" have led to a democratization of entrepreneurship and a lessening of the obstacles to starting up a company by reducing (or eliminating) the difficulties inherent in the entrepreneurial phenomenon in its "classical" configuration, such as high resource intensity, uncertainty, limited time or information asymmetry. The De Gruyter Handbook of Digital Entrepreneurship examines the impact of these technological disruptions not only using the existing paradigms, but also by re-examining our very conception of the entrepreneurial phenomenon in terms of its evolving nature and shifting contours. The contributions to this handbook promote the emergence of new theories and conceptions of the entrepreneurial opportunity and process that more fully reflect the realities of the new environment we are living in. They will benefit both academics aiming to familiarize themselves with the state of research and theory within topics and subtopics in digital entrepreneurship, as well as practicing entrepreneurs and managers aiming to acquaint themselves with leading edge practices and insights in digital entrepreneurship.

Whether through gig work, remote work, or platforms such as Uber, new technologies are reshaping the very fabric of employment relations. This handbook offers a comprehensive, international overview of how institutions, countries, and legal systems are responding to the technological disruption of the work world. Chapters outline the reform agendas driven by the International Labour Organization and the European Union and detail the public policy debates, litigation, and legal reforms that technological innovation has triggered around the world. This volume provides a post-pandemic assessment of how digitalization is affecting employment and employment relations and contextualizes current technological disruption with a long-term view of how labour and employment law could evolve further.

While innovation is widely recognised as being critical to organisational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.