The Portable Mba In Marketing And Portable Mba In Finance And Accounting Set

The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professors For years, the Portable MBA series has tracked the core curricula of leading business schools to teach you the fundamentals you need to know about business-without the extreme costs of earning an MBA degree. The Portable MBA in Finance and Accounting covers all the core methods and techniques you would learn in business school, using real-life examples to deliver clear, practical guidance on finance and accounting. The new edition also includes free downloadable spreadsheets and web resources. If you’re in charge of making decisions at your own or someone else’s business, you need the best information and insight on modern finance and accounting practice. This reliable, information-packed resource shows you how to understand the numbers, plan and forecast for the future, and make key strategic decisions. Plus, this new edition covers the effects of Sarbanes-Oxley, applying ethical accounting standards, and offers career advice. • Completely updated with new examples, new topics, and full coverage of topical issues in finance and accounting—fifty percent new material • The most comprehensive and authoritative book in its category • Teaches you virtually everything you'd learn about finance and accounting in today's best business schools Whether you’re thinking of starting your own business or you already have and just need to brush up on finance and accounting basics, this is the only guide you need.

A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.

Includes market research, sales forecasting, product development, and pricing.

Table of contents

Covers the key topics taught in America's top MBA programs and provides concentrated seminars on everything from accounting to marketing to quantitative techniques. Taught by a team assembled from the nation's best business schools, including Harvard, Wharton, Columbia, Stanford and MIT. Designed to be the virtual equivalent of the first year in a leading MBA program. Covers managing people, quantitative tools, managerial economics, accounting, financial management, human resource management, marketing management, information technology, operations/production management, and strategic management.

The latest volume in the bestselling series In today's business environment, a knowledge of finance and skills in budgeting and financial planning are more important than ever before. Totally updated and revised, this highly anticipated Third Edition provides new information on five such key topics as interpreting financial statements; information technology in finance; planning capital expenditures; information technology and your firm; business valuation, and much more. Top experts in each field explain the basics of cost-volume analysis, forecasts, and budgets, and reveal how to create a winning business plan. Ideal reading for any manager or executive who needs a "refresher course" in finance. Les Livingstone, PhD, MBA, CPA (West Palm Beach, FL), runs a national consulting firm which specializes in complex business research and expert testimony in large commercial lawsuits. He was chairman of the Division of Accounting and Law at Babson College. Theodore Grossman (Wellesley, MA) is a senior member of the faculty of Babson College with an appointment in information technology and accounting.