The Power Of Metaphor

This book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).

This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.

Packed with original stories and visualisations, this is a must-buy resource for teachers, trainers and therapists who are looking for new approaches to group work, or are simply story-telling enthusiasts. " An essential part of our professional development library and widely consulted" Fiona Balloch, Principal, Oxford House College, London

This work examines the methaphors through which culture comprehends new media, such as cyberspace, the information superhighway, the computer virus, and hot and cool media. It also gives a history of metaphor in oral, writing, print, and electronic media.

Research on metaphor has been dominated by Aristotelian questions of processes in metaphor understanding. Although this area is important, it leaves unasked Platonic questions of how structures of the mind affect such processes. Moreover, there has been relatively little work on how metaphors affect human behavior. Although there are numerous postdictive or speculative accounts of the power of metaphors to affect human behavior in particular areas, such as clinical or political arenas, empirical verification of these accounts has been sparse. To fill this void, the editors have compiled this work dedicated to empirical examination of how metaphors affect human behavior and understanding. The book is divided into four sections: metaphor and pragmatics, clinical uses of metaphor, metaphor and politics, and other applications of metaphor. Chapters contained within these sections attempt to merge Aristotelian questions with Platonic ones.

Education in the 21st century is shifting focus from accessing and sharing information to designing active and collaborative learning environments which foster student engagement and critical thinking skills. Active learning features a hands-on, activity-based teaching approach during which students synthesize information and take joy in new discovery. The Handbook of Research on Learner-Centered Pedagogy in Teacher Education and Professional Development presents a comprehensive look into the methodologies and strategies necessary to establish classroom climates in which students feel free to question their preconceptions and express opinions. Featuring chapters from international researchers, this book is ideal for administrators, teachers, policy makers, and students of education.

Creative Multilingualism: A Manifesto is a welcome contribution to the field of modern languages, highlighting the intricate relationship between multilingualism and creativity, and, crucially, reaching beyond an Anglo-centric view of the world.

“Sandman Slim is my kind of hero.” —Kim Harrison “Richard Kadrey is a genius.” —Holly Black Sandman Slim is back from Hell. After wreaking unholy havoc in author Richard Kadrey’s resoundingly acclaimed Sandman Slim, the demon-slaying anti-hero and half-angel fugitive from the underworld returns in a brutally funny, eye-poppingly inventive, and totally addicting follow-up, Kill the Dead. If you’re a fan of Buffy and Jim Butcher, Christopher Moore, Neil Gaiman, and Warren Ellis, or you dig the dark urban fantasy vibe of Charlaine Harris, Kim Harrison, and Simon Green, you’ll cheer Lucifer’s onetime personal assassin as he signs on as his ex-boss’ Hollywood bodyguard…and takes on the zombie apocalypse almost single-handedly.