The Professional Crafter S Business Management And Marketing Guide

Here is an intimate and revealing look at how men and women in a wide variety of creative endeavours live their lives and manage their businesses. Join them and Barbara in this book's unique 'networking sessions' -- you will feel like you are right in the room with them. You will benefit greatly from their experience in how to find enough space at home for business, make changes forced by new technology, market with greater success, and manage stress. You will also learn how to use computer technology and specific software programs to more effectively manage your business, design and market products, create professional printed materials and much more.

Here is an intimate and revealing look at how men and women in a wide variety of creative endeavours live their lives and manage their businesses. Join them and Barbara in this book's unique 'networking sessions' -- you will feel like you are right in the room with them. You will benefit greatly from their experience in how to find enough space at home for business, make changes forced by new technology, market with greater success, and manage stress. You will also learn how to use computer technology and specific software programs to more effectively manage your business, design and market products, create professional printed materials and much more.

“Mastering the Craft: A Comprehensive Guide to Becoming a Professional Barista” is an informative book that provides a detailed overview of the skills, knowledge, and qualities required to become a successful barista. The book covers various topics, including coffee brewing and extraction, customer service, business management and operations, marketing and branding, and career development.

Turn Your Crafting Into a Career! All over the world, creatives are turning their hobby into their livelihoods--and Crafter's Market offers the competitive edge you need to make your craft your career. This comprehensive guide will introduce you to a new world of possibilities for taking your craft to the next level. To help you on your journey, this edition is updated with fresh resources, such as: • Over 250 new listings for complete, up-to-date contacts and submission guidelines for more than 1,500 craft market resources, including craft shows, publishers, marketplaces, and more! • Informative, inspirational articles on building your brand, customer communication, teaching classes, getting press coverage, photographing your goods, and more, from successful craft business owners. • Actions you can take today to grow your business now, no matter your creative medium--quilting, sewing, knitting, crochet, papercraft, or jewelry making! Whether you're looking to expand your online presence or you're just beginning to think about how to turn your weekend hobby into a side business, Crafter's Market is the complete resource for creative professionals.

Covers all aspects of managing a craft business, including accounting, legal issues, and taxes.

This revised and expanded edition of the definitive crafter’s business book covers everything from product development to social media marketing. Crafters looking to turn their hobby into a profession can rely on the tried and true advice in Craft, Inc. An author, entrepreneur, and multidisciplinary creative, Meg Mateo Ilasco offers guidance on everything from developing products and sourcing materials to writing a business plan and paying taxes. With all-new sections on opening an online shop, using social media strategically, and more—along with updated interviews from such craft luminaries as Jonathan Adler and Jill Bliss—this comprehensive primer features the most current information on starting and running a successful creative business.

For crafty entrepreneurs, a highly focused guide to using social media and blogging to measurably impact your sales. If you want to earn income from your creative crafts, social media and craft marketing expert Hilary Pullen will help you develop a 360 degree strategy for online networking, outlining the resources and time you need to commit. She will take you through how to identify who you want to connect with, where you will connect with them, and what type of things you want to share and say to them—all with relevant examples and case studies. You’ll see that with a little planning and management, you can learn to love blogging and social media—and experience it not as a chore but an additional way to make use of your natural creativity! “I know what it takes first hand to market your crafts online and Hilary’s book is one of the most detailed marketing books out there for creative business owners . . . If you are looking for a marketing guide to help your craft business thrive, then you need to pick up Hilary’s book.” —Timothy Adam, Handmadeology

Starting a successful brewery takes more than heart. The Brewers Association’s Guide to Starting Your Own Brewery delivers essential industry knowledge to brewers aspiring to chart their own course. While America’s craft beer renaissance continues, emphasis must remain on producing the highest quality beer—or the success of the entire industry is jeopardized. This comprehensive guide will help you plan and open a thriving, quality-oriented brewery. It reviews everything that matters, from site selection and branding to regulatory requirements, flooring choices and equipment considerations. Industry veteran Dick Cantwell of Elysian Brewing adeptly covers ingredients, financing, business plans, quality assurance, distribution, wastewater, sustainability practices and more, for prospective brewpub and packaging brewery owners alike. Cantwell walks the reader through the planning and execution required to turn craft brewing dreams into reality.