The Public Agenda

Published in Cooperation with the American Sociological Society Sociology has had a long and convoluted relationship with the public policy community. While the field has historically considered its mission one of effecting social change, in recent decades this has become only a minor part of the sociological agenda. The editor of this volume, MacArthur Fellow and former ASA President William Julius Wilson, asserts that sociology′s ostrich-like stance threatens to leave the discipline in a position of irrelevance to the world at large and compromises the support of policymakers, funders, media, and the public. Wilson′s vision is of a sociology attuned to the public agenda, influencing public policy through both short and long-range analysis from a sociological perspective. Using a variety of policy issues, perspectives, methods, and cases, the distinguished contributors to this volume both demonstrate and emphasize Wilson′s ideas. Undergraduates, graduate students, professionals, and academics in sociology, political science, policy studies, and human services will find this argument for sociology′s civic duty to be both compelling and refreshing. "The eighteen chapters on issues ranging from cultural and historical definitions of citizenship to American welfare policies and American corporate mergers are strong examples of solid social research, where authors draw out policy implications and, based on their research, make policy proposals. . . . Sociology and the Public Agenda is an insightful book for scholars of social policy, and also those interested in research design issues. The book is very relevant for political scientists engaged in policy research, interested in innovative research designs, and wondering about the ′place′ of the social scientist in setting public agendas." -Policy Currents

The bully pulpit is one of the modern president's most powerful tools—and one of the most elusive to measure. Presidential Rhetoric and the Public Agenda uses the war on drugs as a case study to explore whether and how a president's public statements affect the formation and carrying out of policy in the United States. When in June 1971 President Richard M. Nixon initiated the modern war on drugs, he did so with rhetorical flourish and force, setting in motion a federal policy that has been largely followed for more than three decades. Using qualitative and quantitative measurements, Andrew B. Whitford and Jeff Yates examine presidential proclamations about battling illicit drug use and their effect on the enforcement of anti-drug laws at the national, state, and local level. They analyze specific pronouncements and the social and political contexts in which they are made; examine the relationship between presidential leadership in the war on drugs and the policy agenda of the Drug Enforcement Administration and the U.S. Attorneys; and assess how closely a president's drug policy is implemented in local jurisdictions. In evaluating the data, this sophisticated study of presidential leadership shows clearly that with careful consideration of issues and pronouncements a president can effectively harness the bully pulpit to drive policy.

Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.

Why do public issues like the environment rise and fall in importance over time? To what extent can the trends in salience be explained by real-world factors? To what degree are they the product of interactions between media content, public opinion, and policymaking? This book surveys the development of eight issues in Canada over a decade -- AIDS, crime, the debt/deficit, the environment, inflation, national unity, taxes, and unemployment -- to explore how the salience of issues changes over time, and to examine why these changes are important to our understanding of everyday politics. Agenda-Setting Dynamics in Canada offers one of the first empirical analyses of the interaction of the media, the public, and policymakers in Canada and, more generally, makes an important contribution to the study of political communications and policymaking well beyond the Canadian context.

Setting the agenda on agenda setting, this Handbook explores how and why private matters become public issues and occasionally government priorities. It provides a comprehensive overview and analysis of the perspectives, individuals, and institutions involved in setting the government’s agenda at subnational, national, and international levels. Drawing on contributions from leading academics across the world, this Handbook is split into five distinct parts. Part one sets public policy agenda setting in its historical context, devoting chapters to more in-depth studies of the main individual scholars and their works. Part two offers an extensive examination of the theoretical development, whilst part three provides a comprehensive look at the various institutional dimensions. Part four reviews the literature on sub-national, national and international governance levels. Finally, part five offers innovative coverage on agenda setting during crises.

Agenda-Setting asks who sets the agenda that brings social problems into the public arena, on to the policy agenda and, finally, to a change of policy. It provides important practical and theoretical insight into the agenda-setting process.

The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

This book summarizes recent advances in the work on agenda-setting in a comparative perspective. The book first presents and explains the data-gathering effort undertaken within the Comparative Agendas Project over the past ten years. Individual country chapters then present the research undertaken within the many national projects. The third section illustrates the possibilities and directions for new research in comparative public policy using the data presented in this book. All the data used and discussed in the book is moreover publicly available. The book represents a significant contribution to the study of comparative public policy. By introducing a unified research infrastructure it opens up new possibilities for both empirical and theoretical research in this area.