The Public Image Of Henry Ford

Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.

First published in 1923, this biography is widely regarded by many automotive historians as the finest and most dispassionate character study of Henry Ford ever written. Written by the Reverend Samuel S. Marquis, an Episcopalian minister who was also the head of the sociology department at Ford Motor Company, this collection of essays serves to analyze the “psychological puzzle such as the unusual mind and personality of Henry Ford presents.” A gripping read for history buffs and fans of historical biographies. “Students of Henry Ford should be delighted by this republication of Samuel S. Marquis’s shrewd evaluation of the legendary industrialist. A close friend and associate of Ford for many years, Marquis developed many compelling insights into the automobile maker’s character and personality. One comes away from this book with a much greater sense of what made Ford tick.”—STEVEN WATTS, Professor of History at the University of Missouri-Columbia and author of The People’s Tycoon: Henry Ford and the American Century “Marquis was the first Ford intimate to criticize the industrialist in print. Aware that he was treading on thin ice, Marquis recalled that Ford had told him that ‘the best friend one has is the man who tells him the truth.’ Hopefully, the clergyman remarked, ‘[he] will receive the critical portion of these pages in the same spirit.’ Ford emphatically did not...Marquis’s book would have been widely read had not the Ford organization been fairly successful in buying up copies and persuading book dealers not to sell it.”—DAVID L. LEWIS

A reprint of the rare and controversial biography of Henry Ford, first published in 1923, written by Ford's close associate.

Most great figures in American history reveal great contradictions, and Henry Ford is no exception. He championed his workers, offering unprecedented wages, yet crushed their attempts to organize. Virulently anti-Semitic, he never employed fewer than 3,000 Jews. An outspoken pacifist, he made millions producing war materials. He urbanized the modern world, and then tried to drag it back into a romanticized rural past he'd helped to destroy. As the American auto industry struggles to reinvent itself, Vincent Curcio's timely biography offers a wealth of new insight into the man who started it all. Henry Ford not only founded Ford Motor Company but institutionalized assembly line production and, some would argue, created the American middle class. By constantly improving his product and increasing sales, Ford was able to lower the price of the automobile until it became a universal commodity. He paid his workers so well that, for the first time in history, the people who manufactured a complex industrial product could own one. This was "Fordism"--social engineering on a vast scale. But, as Curcio displays, Ford's anti-Semitism would forever stain his reputation. Hitler admired him greatly, both for his anti-Semitism and his autocratic leadership, displaying Ford's picture in his bedroom and keeping a copy of Ford's My Life and Work by his bedside. Nevertheless, Ford's economic and social initiatives, as well as his deft handling of his public image, kept his popularity high among Americans. He offered good pay, good benefits, English language classes, and employment for those who struggled to find jobs--handicapped, African-American, and female workers. Such was his popularity that in 1923, the homespun, clean-living, xenophobic Henry Ford nearly won the Republican presidential nomination. This new volume in the Lives and Legacies series explores the full impact of Ford's indisputable greatness, the deep flaws that complicate his legacy, and what he means for our own time.

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.

Winner of the 2003 Shingo Prize! Henry Ford is the man who doubled wages, cut the price of a car in half, and produced over 2 million units a year. Time has not diminished the progressiveness of his business philosophy, or his profound influence on worldwide industry. The modern printing of Today and Tomorrow features an introduction by James J.

Uses historical cartoons to shape a new view of Henry Ford