The Rational Consumer Bad For Business And Politics

This book discusses the seminal role played by Edward Bernays, a nephew of Sigmund Freud, in the founding of American-style public relations persuasive communication through manipulation of symbols and his huge (and cynical) impact on the American economic and political scene. It provides a substantiated and convincing explanation for what is happening today in Donald Trumps America. In the form of a history of ideas, the book makes clear that the present Trumpian manipulation of democracy and what it means to be American has a long pre-history and continues to go through different phases, involving the cultivation and institutionalisation of strong bonds between business and politics. The book shows how this is intimately linked with a science, intellectualism and practice informed by a series of binary oppositions in human action and interaction (e.g. rationality and irrationality, reason and emotion, mind and body, brain and heart, insider and outsider, us and them) and how unpredictable human nature really is. It makes a convincing argument that being human depends on how successfully we are able to negotiate such apparently contradictory binaries with the intricacies and dynamism of human agency. It is rich and thought provoking and very timely, given the exclusionary politics of fear, anger, hate and nativism we see unfolding not only in the USA but all over the world.

The coronavirus has rattled humanity, tested resolve and determination, and redefined normalcy. This compelling collection of 29 short stories and essays brings together the lived experiences of covid19 through a diversity of voices from across the African continent. The stories highlight challenges, new opportunities, and ultimately the deep resilience of Africans and their communities. Bringing into conversation the perspectives of laypeople, academics, professionals, domestic workers, youth, and children, the volume is a window into the myriad ways in which people have confronted, adapted to, and sought to tackle the coronavirus and its trail of problems. The experiences of the most vulnerable are specifically explored, and systemic changes and preliminary shifts towards a new global order are addressed. Laughter as a coping mechanism is a thread throughout.

This is a study of how Donald J. Trump, his populist credentials notwithstanding, borrows without acknowledgment and stubbornly refuses to come to terms with his indebtedness. Taken together with mobility and conviviality, the principle of incompleteness enables us to distinguish between inclusionary and exclusionary forms of populism, and when it is fuelled by ambitions of superiority and zero-sum games of conquest.

Recurrent clamours by students and academics for universities in Africa and elsewhere, to imbibe and exude a spirit of inclusion are a continual reminder that universities can and need to be much more convivial. Processes of knowledge production that champion delusions of superiority and zero-sum games of absolute winners and losers are elitist and un-convivial. Academic disciplines tend to encourage introversion and emphasise exclusionary fundamentalisms of heartlands rather than highlight inclusionary overtures of borderlands. Frequenting crossroads and engaging in frontier conversations are frowned upon, if not prohibited. The scarcity of conviviality in universities, within and between disciplines, and among scholars results in highly biased knowledge processes. The production and consumption of knowledge are socially and politically mediated by webs of humanity, hierarchies of power, and instances of human agency. Given the resilience of colonial education throughout Africa and among Africans, endogenous traditions of knowledge are barely recognised and grossly underrepresented. What does conviviality in knowledge production entail? It involves conversing and collaborating across disciplines and organisations and integrating epistemologies informed by popular universes and ideas of reality. Convivial scholarship is predicated upon recognising and providing for incompleteness in persons, disciplines, and traditions of knowing and knowledge making.

"An overview of what we know about decision-making around sustainability, including sociological, psychological, and economic perspectives. This book examines how we can make better decisions by highlighting our strengths and weaknesses in decision-making, factors that can lead to conflict, and how we use science in the face of uncertainty"--

This collection of articles is based on presentations and discussions at the 2018 African Potentials Forum, held in Accra, Ghana. This forum was a part of the African Potentials Project, which aims to clarify the latent problem-solving abilities, ways of thinking, and institutions that have been created, accumulated, unified, and deployed in the everyday experiences of Africans. The notion of Africa’s latent power/potential is not related to romanticisation of the traditional knowledge of African society and its institutions as fixed, essentialised ‘magic wands’. This notion also raises objections against political dogmas that seek to smoke out and eliminate thought and values originating in Western modernity. The keyword of the Accra Forum was futurity. Africa’s future is laden with possibilities, latent power, and potential. It is bright and hopeful but, simultaneously, bleak and thought-provoking. For nascent democracies and economically challenged communities, the value of this potential lies not in its static qualities but in how these qualities can be harnessed and translated into beneficial practical outcomes. As a concept, ‘potential’ connotes a time to come; a futurity that is full of known and unknown possibilities, challenges, and opportunities.

This book questions colonial and apartheid ideologies on being human and being African, ideologies that continue to shape how research is conceptualised, taught and practiced in universities across Africa. Africans immersed in popular traditions of meaning-making are denied the right, by those who police the borders of knowledge, to think and represent their realities in accordance with the civilisations and universes they know best. Often, the ways of life they cherish are labelled and dismissed too eagerly as traditional knowledge by some of the very African intellectual elite they look to for protection. The book makes a case for sidestepped traditions of knowledge. It draws attention to Africa’s possibilities, prospects and emergent capacities for being and becoming in tune with its creativity and imagination. It speaks to the nimble-footed flexible-minded “frontier African” at the crossroads and junctions of encounters, facilitating creative conversations and challenging regressive logics of exclusionary identities. The book uses Amos Tutuola’s stories to question dualistic assumptions about reality and scholarship, and to call for conviviality, interconnections and interdependence between competing knowledge traditions in Africa.

Political Consumerism captures the creative ways in which consumers and citizens turn to the market as their arena for politics. This book theorizes, describes, analyzes, compares, and evaluates how political consumers target corporations to solve globalized problems. It demonstrates the reconfiguration of civic engagement, political participation, and citizenship. Unlike other studies, this book also evaluates if and how consumer actions are or can become effective mechanisms of global change.