The Retargeting Playbook

How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.

Since you are reading this text, you are probably interested in the development of your business. You've come to the right place, because my eBooks are professional tools for building a high market position. They were prepared on the basis of 22 years of experience in building business strategies and my young view on Social Selling. Thanks to them, using this knowledge in practice, you will increase your brand's recognition on the web, create an additional product or service distribution model, and increase the likelihood of selling your products on Facebook and your profits will increase. And that's what you want in your business, right? In this eBook you will learn a practical knowledge: 1. On the planning of development strategies, remarketing campaign schemes; 2. How to use consumer insights; 3. How to target potential customers on Facebook; 4. How to analyze user data collected by Facebook; 4. How to analyze user data collected by Instagram; 5. How to analyze user data collected by your company’s website; 6. How to increase sales and thus profits thanks to Facebook Ads campaigns; 7. Remarketing applications on Facebook; 8. Remarketing applications on Instagram; 9. Remarketing applications on your company’s website. 10. Learn three types of online visitors 11. Seven (7) Facebook ads templates that made me and my clients thousand of dollars Remarketing and how to effectively benefit from it? In other words, it is a simple marketing procedure, aimed at increasing the probability of selling your products or services, through continuous subconscious or unconscious interest of your clients in your brand. Colloquially, remarketing activities are said to be walking advertisement. Why? Because this ad is sent to customers who have somehow reacted to your ads, posts, content on the web, company website, Facebook page, they sent an email, left comments and react in a specific time range, for example 180 days. That is why it follows because it “walks” behind your potential clients, from time to time letting them know about itself.

Here are a few of the topics that we cover in this in-depth online traffic guide: The Perpetual Audience Growth System: The step-by-step process that we use to consistently drive high-quality, inexpensive traffic to our site. (No one else teaches this) Omnipresence: We'll show you how to appear like you and your brand are everywhere to the right people. Content Repurposing Tactics: Learn how to create content once and then reuse it over and over again so that it drives traffic for you from multiple places. Expert Traffic Strategies: We haven't mastered every traffic strategy ourselves (yet) but we have interviewed hundreds of people who have mastered a wide range of strategies. We've compiled all of their advice into a nice, simple, reference guide.

At Visme, we are on a mission to help businesses and individuals create branded content they can be proud of, in minutes. Over 2 million people flow through our website every single month with little to no advertising. Not having multi-million dollar marketing budgets did not stop Visme from achieving consistent growth year after year. That’s why our team spent over 450 hours, documenting every single strategy we’ve used to grow our software-as-a-service (SaaS) company in a step-by-step format.

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented. And if online advertising goes belly-up, the internet—and its free services—will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

"Samit's knowledge and expertise have been crucial in supporting multiple top-performing campaigns on Indiegogo. His marketing strategy clearly works and I'd recommend his agency to anyone looking to crowdfund". - Joel, Head of Indiegogo Europe The Complete Indiegogo Facebook Advertising Playbook - From Beginner to Advanced, Build Leads and Boost Sales gives you the insight, information, and action plan you need to promote, grow & market your Indiegogo crowdfunding campaign on Facebook. - Transforms a newbie with zero knowledge about Facebook advertising and Indiegogo into someone armed with action plans of advanced marketers - Step by Step - Provides the complete guide on building a high converting community for any launch on any platform whether on your own website, crowdfunding or opening of a shop. The same principles can be applied anywhere. This book will be the most valuable investment you make if you plan to launch a successful Indiegogo campaign. Samit Patel is a world-recognized leader in crowdfunding and product launches having raised over $30 million on crowdfunding platforms like Kickstarter and Indiegogo. Featured by Forbes, Alphr and Fast Company, he is also recommended by accelerators and incubators such as Virgin, HAX, Highway 1, Alchemist and Hardware Club. Samit is an official marketing expert listed on Kickstarter and Indiegogo own website for design and technology products. He is also a renowned speaker speaking to thousands around the world in areas of product launches and validation as well as crowdfunding.

Unlock the Secrets to Building a Thriving Digital Agency in the Age of AI Are you a digital agency owner or entrepreneur struggling to keep up with the demands of the modern marketing landscape? Do you dream of scaling your business, delivering exceptional value to clients, and dominating your niche? Look no further than "The Virtual Digital Agency Playbook" by Raissa Gomez. In this comprehensive guide, you'll discover how to harness the power of artificial intelligence (AI) to transform your agency into a lean, efficient, and highly profitable machine. Gomez, a seasoned digital marketing expert, reveals the proven strategies and tactics she's used to build and scale her own successful virtual agency. Inside, you'll learn how to: Identify and capitalize on profitable niches using AI-powered market research and competitor analysis. Craft irresistible service offerings that attract and retain high-value clients. Automate repetitive tasks and streamline workflows to maximize efficiency and productivity. Leverage AI tools and technologies to deliver exceptional results and exceed client expectations. Build and manage a high-performing virtual team of experts from around the globe. Navigate the legal and ethical considerations of AI implementation in your agency. Develop a future-proof strategy for scaling your business and achieving long-term success. Whether you're a seasoned agency owner or just starting out, "The Virtual Digital Agency Playbook" is your roadmap to unlocking the full potential of AI in your business. Don't get left behind in the digital age – embrace the power of AI and transform your agency into a thriving virtual powerhouse.