The Rhetoric Of Heroic Expectations

Campaign rhetoric helps candidates to get elected, but its effects last well beyond the counting of the ballots; this was perhaps never truer than in Barack Obama’s 2008 campaign. Did Obama create such high expectations that they actually hindered his ability to enact his agenda? Should we judge his performance by the scale of the expectations his rhetoric generated, or against some other standard? The Rhetoric of Heroic Expectations: Establishing the Obama Presidency grapples with these and other important questions. Barack Obama’s election seemed to many to fulfill Martin Luther King Jr.’s vision of the “long arc of the moral universe . . . bending toward justice.” And after the terrorism, war, and economic downturn of the previous decade, candidate Obama’s rhetoric cast broad visions of a change in the direction of American life. In these and other ways, the election of 2008 presented an especially strong example of creating expectations that would shape the public’s views of the incoming administration. The public’s high expectations, in turn, become a part of any president’s burden upon assuming office. The interdisciplinary scholars who have contributed to this volume focus their analysis upon three kinds of presidential burdens: institutional burdens (specific to the office of the presidency); contextual burdens (specific to the historical moment within which the president assumes office); and personal burdens (specific to the individual who becomes president).

Campaign rhetoric helps candidates to get elected, but its effects last well beyond the counting of the ballots; this was perhaps never truer than in Barack Obama's 2008 campaign. Did Obama create such high expectations that they actually hindered his ability to enact his agenda? Should we judge his performance by the scale of the expectations his rhetoric generated, or against some other standard? The Rhetoric of Heroic Expectations: Establishing the Obama Presidency grapples with these and other important questions. Barack Obama's election seemed to many to fulfill Martin Luther King Jr.'s vision of the "long arc of the moral universe ... bending toward justice." And after the terrorism, war, and economic downturn of the previous decade, candidate Obama's rhetoric cast broad visions of a change in the direction of American life. In these and other ways, the election of 2008 presented an especially strong example of creating expectations that would shape the public's views of the incoming administration. The public's high expectations, in turn, become a part of any president's burden upon assuming office. The interdisciplinary scholars who have contributed to this volume focus their analysis upon three kinds of presidential burdens: institutional burdens (specific to the office of the presidency); contextual burdens (specific to the historical moment within which the president assumes office); and personal burdens (specific to the individual who becomes president).--Publisher description.

Campaign rhetoric helps candidates to get elected, but its effects last well beyond the counting of the ballots; this was perhaps never truer than in Barack Obama’s 2008 campaign. Did Obama create such high expectations that they actually hindered his ability to enact his agenda? Should we judge his performance by the scale of the expectations his rhetoric generated, or against some other standard? The Rhetoric of Heroic Expectations: Establishing the Obama Presidency grapples with these and other important questions. Barack Obama’s election seemed to many to fulfill Martin Luther King Jr.’s vision of the “long arc of the moral universe . . . bending toward justice.” And after the terrorism, war, and economic downturn of the previous decade, candidate Obama’s rhetoric cast broad visions of a change in the direction of American life. In these and other ways, the election of 2008 presented an especially strong example of creating expectations that would shape the public’s views of the incoming administration. The public’s high expectations, in turn, become a part of any president’s burden upon assuming office. The interdisciplinary scholars who have contributed to this volume focus their analysis upon three kinds of presidential burdens: institutional burdens (specific to the office of the presidency); contextual burdens (specific to the historical moment within which the president assumes office); and personal burdens (specific to the individual who becomes president).

“This incisive work” examining Obama’s speeches and the theories of W.E.B. DuBois “illuminates the influences of words and ideas” (Choice). The racial history of US citizenship is vital to our understanding of both citizenship and race. Robert E. Terrill argues that, to invent a robust manner of addressing one another as citizens, Americans must draw on the indignities of racial exclusion that have stained citizenship since its inception. In Double-Consciousness and the Rhetoric of Barack Obama, Terrill demonstrates how President Barack Obama’s public address models such a discourse. Terrill contends that Obama’s most effective oratory invites his audiences to experience a form of “double-consciousness,” famously described by W. E. B. Du Bois as a feeling of “two-ness” resulting from the African American experience of “always looking at one’s self through the eyes of others.” An effect of cruel alienation, this double-consciousness can also offer valuable perspectives on society. When addressing fellow citizens, Obama asks each to share in the “peculiar sensation” that Du Bois described. Through close analyses of selected speeches from Obama’s 2008 campaign and first presidential term, this book argues that Obama does not present double-consciousness merely as a point of view but as an idiom with which we might speak to one another. Of course, as Du Bois’s work reminds us, double-consciousness results from imposition and encumbrance, so that Obama’s oratory presents a mode of address that emphasizes the burdens of citizenship together with the benefits, the price as well as the promise.

The tie that binds all Americans, regardless of their demographic background, is faith in the American system of government. This faith manifests as a form of civil, or secular, religion with its own core documents, creeds, oaths, ceremonies, and even individuals. In The Rhetoric of American Civil Religion: Symbols, Sinners, and Saints, contributors seek to examine some of those core elements of American faith by exploring the proverbial saints, sinners and dominant symbols of the American system.

An extended analysis of how Americans imagined themselves as citizens between 1764 and 1845 Founding Fictions develops the concept of a “political fiction,” or a narrative that people tell about their own political theories, and analyzes how republican and democratic fictions positioned American citizens as either romantic heroes, tragic victims, or ironic partisans. By re-telling the stories that Americans have told themselves about citizenship, Mercieca highlights an important contradiction in American political theory and practice: that national stability and active citizen participation are perceived as fundamentally at odds.

From the men and women associated with the American Revolution and Civil War to the seminal figures in the struggles for civil and women's rights, Americans have been fascinated with icons of great achievement, or at least reputation. But who spins today's narratives about American heroism, and to what end? In Where Have All the Heroes Gone?, Bruce Peabody and Krista Jenkins draw on the concept of the American hero to show an important gap between the views of political and media elites and the attitudes of the mass public. The authors contend that important changes over the past half century, including the increasing scope of new media and people's deepening political distrust, have drawn both politicians and producers of media content to the hero meme. However, popular reaction to this turn to heroism has been largely skeptical. As a result, the conversations and judgments of ordinary Americans, government officials, and media elites are often deeply divergent. Investigating the story of American heroes over the past five decades provides a narrative that can teach us about such issues as political socialization, institutional trust, and political communication.

This volume examines political campaign communication around the concepts of theory, method and practice. It contains studies of political campaign communication using a wide range of empirical, rhetorical, and social science methodologies and reflects the growth and maturity of the discipline of political communication.