The Rhetorical Construction Of Vegetarianism

This book explores themes in the rhetoric of vegetarian discourse. A vegan practice may help mitigate crises such as climate change, global health challenges, and sharpening socioeconomic disparities, by ensuring both fairness in the treatment of animals and food justice for marginalized populations. How the message is spread is crucial for these aims. Vegan practices thus uncover tensions between individual dietary choices and social justice activism, between ego and eco, between human and animal, between capitalism and environmentalism, and within the larger universe of theoretical and practical ethics. The chapters apply rhetorical methodologies to understand vegan/vegetarian discourse, emphasizing, for example, vegan/vegetarian rhetoric through the lens of polyphony, the role of intersectional rhetoric in becoming vegan, as well as ecofeminist, semiotic, and discourse theory approaches to veganism. The book aims to show that a rhetorical understanding of vegetarian and vegan discourse is crucial for the goals of movements promoting veganism. The book is intended for a wide interdisciplinary audience of scholars, researchers, and individuals interested in veganism, food and media studies, rhetorical studies, human-animal studies, cultural studies and related disciplines. It urges readers to examine vegan discourses seriously, not just as a matter of personal choice or taste but as one vital for intersectional justice and our planetary survival.

This wide-ranging volume explores the tension between the dietary practice of veganism and the manifestation, construction, and representation of a vegan identity in today’s society. Emerging in the early 21st century, vegan studies is distinct from more familiar conceptions of "animal studies," an umbrella term for a three-pronged field that gained prominence in the late 1990s and early 2000s, consisting of critical animal studies, human animal studies, and posthumanism. While veganism is a consideration of these modes of inquiry, it is a decidedly different entity, an ethical delineator that for many scholars marks a complicated boundary between theoretical pursuit and lived experience. The Routledge Handbook of Vegan Studies is the must-have reference for the important topics, problems, and key debates in the subject area and is the first of its kind. Comprising over 30 chapters by a team of international contributors, this handbook is divided into five parts: History of vegan studies Vegan studies in the disciplines Theoretical intersections Contemporary media entanglements Veganism around the world These sections contextualize veganism beyond its status as a dietary choice, situating veganism within broader social, ethical, legal, theoretical, and artistic discourses. This book will be essential reading for students and researchers of vegan studies, animal studies, and environmental ethics.

Homeless assistance has frequently adhered to the “three hots and a cot” model, which prioritizes immediate material needs but may fail to address the political and social exclusion of people experiencing homelessness. In this study, Loehwing reconsiders typical characterizations of homelessness, citizenship, and democratic community through unconventional approaches to homeless advocacy and assistance. While conventional homeless advocacy rhetoric establishes the urgency of homeless suffering, it also implicitly invites housed publics to understand homelessness as a state of abnormality that destines the individuals suffering it to life outside the civic body. In contrast, Loehwing focuses on atypical models of homeless advocacy: the meal-sharing initiatives of Food Not Bombs, the international competition of the Homeless World Cup, and the annual Homeless Persons’ Memorial Day campaign. She argues that these modes of unconventional homeless advocacy provide rhetorical exemplars of a type of inclusive and empowering civic discourse that is missing from conventional homeless advocacy and may be indispensable for overcoming homeless marginalization and exclusion in contemporary democratic culture. Loehwing’s interrogation of homeless advocacy rhetorics demonstrates how discursive practices shape democratic culture and how they may provide a potential civic remedy to the harms of disenfranchisement, discrimination, and displacement. This book will be welcomed by scholars whose work focuses on the intersections of democratic theory and rhetorical and civic studies, as well as by homelessness advocacy groups.

Vegetarianism and Veganism in Literature from the Ancients to the Twenty-First Century re-assesses both canonical and less well-known literary texts to illuminate how vegetarianism and veganism can be understood as literary phenomena, as well as dietary and cultural practices. It offers a broad historical span ranging from ancient thinkers and writers, such as Pythagoras and Ovid, to contemporary novelists, including Ruth L. Ozeki and Jonathan Franzen. The expansive historical scope is complemented by a cross-cultural focus which emphasises that the philosophy behind these diets has developed through a dialogic relationship between east and west. The book demonstrates, also, the way in which carnivorism has functioned as an ideology, one which has underpinned actions harmful to both human and non-human animals.

Artists and the Practice of Agriculture maps out examples of artistic practices that engage with the aesthetics and politics of gathering food, growing edible and medicinal plants, and interacting with non-human collaborators. In the hands of contemporary artists, farming and foraging become forms of visual and material language that convey personal and political meanings. This book provides a critical analysis of artistic practices that model alternative food systems. It presents rich academic insights as well as 16 conversations with practicing artists. The volume addresses pressing issues, such as the interconnectedness of human and other-than-human beings, the weight of industrial agriculture, the legacy of colonialism, and the promise of place-based and embodied pedagogies. Through participatory projects, the artists discussed here reflect on the links between past histories, present challenges, and future solutions for the food sovereignty of local and networked communities. The book is an easy-to-navigate resource for readers interested in food studies, visual and material cultures, contemporary art, ecocriticism, and the environmental humanities.

Interest in the vegan studies field continues to grow as veganism has become increasingly visible via celebrity endorsements and universally acknowledged health benefits, and veganism and vegan characters are increasingly present in works of art and literature. Through a Vegan Studies Lens broadens the scope of vegan studies by engaging in the mainstream discourse found in a wide variety of contemporary works of literature, popular cultural representations, advertising, and news media. Veganism is a practice that allows for environmentally responsible consumer choices that are viewed, particularly in the West, as oppositional to an economy that is largely dependent upon big agriculture. This groundbreaking collection exposes this disruption, critiques it, and offers a new roadmap for navigating and reimaging popular culture representations on veganism. These essays engage a wide variety of political, historical, and cultural issues, including contemporary political and social circumstances, emergent veganism in Eastern Europe, climate change, and the Syrian refugee crisis, among other topics. Through a Vegan Studies Lens significantly furthers the conversation of what a vegan studies perspective can be and illustrates why it should be an integral part of cultural studies and critical theory. Vegan studies is inclusive, refusing to ignore the displacement, abuse, and mistreatment of nonhuman animals. It also looks to ignite conversations about cultural oppression.

This inescapably controversial study envisions, defines, and theorizes an area that Laura Wright calls vegan studies. We have an abundance of texts on vegans and veganism including works of advocacy, literary and popular fiction, film and television, and cookbooks, yet until now, there has been no study that examines the social and cultural discourses shaping our perceptions of veganism as an identity category and social practice. Ranging widely across contemporary American society and culture, Wright unpacks the loaded category of vegan identity. She examines the mainstream discourse surrounding and connecting animal rights to (or omitting animal rights from) veganism. Her specific focus is on the construction and depiction of the vegan body--both male and female--as a contested site manifest in contemporary works of literature, popular cultural representations, advertising, and new media. At the same time, Wright looks at critical animal studies, human-animal studies, posthumanism, and ecofeminism as theoretical frameworks that inform vegan studies (even as they differ from it). The vegan body, says Wright, threatens the status quo in terms of what we eat, wear, and purchase--and also in how vegans choose not to participate in many aspects of the mechanisms undergirding mainstream culture. These threats are acutely felt in light of post-9/11 anxieties over American strength and virility. A discourse has emerged that seeks, among other things, to bully veganism out of existence as it is poised to alter the dominant cultural mindset or, conversely, to constitute the vegan body as an idealized paragon of health, beauty, and strength. What better serves veganism is exemplified by Wright's study: openness, debate, inquiry, and analysis.

The international group of sociological and nutritional scientists in this volume represent the research that has been conducted on the social problematics of food and nutrition in such areas as food safety, biotechnology, food stamp programs, obesity, anorexia nervosa, and vegetarianism. The broad range of topics addressed and the case studies examined make this book suitable as a course-related text both in foodways and cultural aspects of nutrition and as a new departure in social problems courses.