The Rise Of The Millennial Parents

The new millennium has seen a variety of parenting styles that differ greatly from previous generations. Titles such as Tiger Moms and Helicopter Parents have received media attention by the general public but other styles such as Hippo, Free-Range and Divergent Parenting, as well as a host of others, are not so well known. This book provides a brief history of parenting in America, categorizes some of the parenting styles that currently are employed in the country and briefly explains some of the more popular titles.

By the authors of the bestselling 13th Gen, an incisive, in-depth examination of the Millennials--the generation born after 1982. In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss provide the definitive analysis of a powerful generation: the Millennials. Having looked at oceans of data, taken their own polls, talked to hundreds of kids, parents, and teachers, and reflected on the rhythms of history, Howe and Strauss explain how Millennials have turned out to be so dramatically different from Xers and boomers. Millennials Rising provides a fascinating narrative of America's next great generation.

Child welfare and adoption specialist Lindsay Garrett, LCSW, teaches Millennials considering having kids how to emotionally prepare for parenthood, determine their parenting style and values, and establish sustainable support. In your prime child-rearing years and mulling the question Am I ready to have a baby? Millennials contemplating kids can now turn to Parent Goals, a guide to emotional preparedness for parenthood. Child welfare and adoption specialist Lindsay Garrett leverages her professional expertise and experience as a new parent to lead readers through the mental prep work needed before embarking on this important life choice. Parent Goals is the book to turn to before you make the decision to become a parent. Unlike other books on the topic that focus on pregnancy and kids’ life stages, Parent Goals outlines the most important—and least explained—aspects of having children, including emotional readiness, attachment theory, and determining your values as a parent. In addition to offering advice and guidance, Parent Goals is the first book to address the emergence of the co-parenting style popular with Millennials, which involves a more equitable division of labor than we have seen in previous generations. Garrett’s down-to-earth and sometimes cheeky writing style makes Parent Goals an accessible and engaging read for the Millennial generation.

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products * Promote purpose beyond the bottom line * Cultivate shareability * Democratize customer experience * Integrate technology * Develop content-driven campaigns that speak to Millennials * And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.

From a world-renowned expert on creative play and the impact of commercial marketing on children, a timely investigation into how big tech is hijacking childhood—and what we can do about it “Engrossing and insightful . . . rich with details that paint a full portrait of contemporary child-corporate relations.” —Zephyr Teachout, The New York Times Book Review Even before COVID-19, digital technologies had become deeply embedded in children’s lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive world of the “kid-tech” industry. In the “must read” (Library Journal, starred review) Who’s Raising the Kids?, Susan Linn—one of the world’s leading experts on the impact of Big Tech and big business on children—weaves an “eye-opening and disturbing exploration of how marketing tech to children is creating a passive, dysfunctional generation” (Kirkus Reviews, starred review). From birth, kids have become lucrative fodder for tech, media, and toy companies, from producers of exploitative games and social media platforms to “educational” technology and branded school curricula of dubious efficacy. Written with humor and compassion, Who’s Raising the Kids? is a unique and highly readable social critique and guide to protecting kids from exploitation by the tech, toy, and entertainment industries. Two hopeful chapters—“Resistance Parenting” and “Making a Difference for Everybody’s Kids”—chart a path to allowing kids to be the children they need to be.

'Pillars of Parenting' is an evidenced-based treasure-trove of information that bridges the knowledge gap for Millennial parents. It is an engaging diagnostic manual that provides insight to its readers, promotes positive parent-child relationships and offers recommendations for navigating 21st-century parenting challenges. A must read.

Methodological Problems with the Academic Sources of Popular Psychology: Context, Inference, and Measurementexamines the relationship between academic and popular psychology from a critical perspective with a focus on issues of methodology. The monograph traces the path from ideas in reputable popular psychology back to the original academic research tradition from which the claims were generated. It also addresses the conceptual and methodological controversies with respect to the original research typically ignored or played down in popular writing. This book covers a range of topics including the question of universal biases in judgment, resurgent notions of “fast” thinking and a cognitive unconscious, the psychology of happiness and other “positive” psychologies, the effects of parenting on child outcomes, and more general issues related to psychological tests and measures. The methodological problems that emerge include problems with generalizing from specific experimental conditions, highly biased sampling, lack of replication of findings, lack of shared referents across subfields, even different authors, as well as confusion around basic statistical and mathematical issues. Methodological Problems with the Academic Sources of Popular Psychology: Context, Inference, and Measurementreviews these issues extensively, offering both a sense of the history and pervasiveness of these issues in the field itself and an opportunity to review and master these difficult ideas.

2022 Choice Outstanding Academic Title In Soccer in American Culture: The Beautiful Game’s Struggle for Status, G. Edward White seeks to answer two questions. The first is why the sport of soccer failed to take root in the United States when it spread from England around much of the rest of the world in the late nineteenth and twentieth centuries. The second is why the sport has had a significant renaissance in America since the last decade of the twentieth century, to the point where it is now the 4th largest participatory sport in the United States and is thriving, in both men’s and women’s versions, at the high school, college, and professional levels. White considers the early history of “Association football” (soccer) in England, the persistent struggles by the sport to establish itself in America for much of the twentieth century, the role of public high schools and colleges in marginalizing the sport, the part played by FIFA, the international organization charged with developing soccer around the globe, in encumbering the development of the sport in the United States, and the unusual history of women’s soccer in America, which evolved in the twentieth century from a virtually nonexistent sport to a major factor in the emergence of men’s—as well as women's—soccer in the U.S. in the twentieth century. Incorporating insights from sociology and economics, White explores the multiple factors that have resulted in the sport of soccer struggling to achieve major status in America and why it currently has nothing like the cultural impact of other popular American sports—baseball and American football— which can be seen by the comparative lack of attention paid to it in sports media, its low television ratings, and virtually nonexistent radio broadcast coverage.