The Roman Retail Revolution

Tabernae were ubiquitous in all Roman cities, lining the busiest streets and dominating their most crowded intersections. This volume focuses on food and drink outlets in particular, combining analysis of both archaeological material and textual sources to offer a thorough investigation into the social and economic worlds of the Roman shop.

Tabernae were ubiquitous in all Roman cities, lining the busiest streets and dominating their most crowded intersections in numbers far exceeding those of any other form of building. That they played a vital role in the operation of the city, and indeed in the very definition of urbanization in ancient Rome, is a point too often under-appreciated in Roman studies, and one which bears fruitful further exploration. The Roman Retail Revolution offers a thorough investigation into the social and economic worlds of the Roman shop, focusing on food and drink outlets in particular. Combining critical analysis of both archaeological material and textual sources, it challenges many of the conventional ideas about the place of retailing in the Roman city and unravels the historical development of tabernae to identify three major waves or revolutions in the shaping of retail landscapes. The volume is underpinned by two new and important bodies of evidence: the first generated from the University of Cincinnati's recent archaeological excavations into a Pompeian neighborhood of close to twenty shop-fronts, and the second resulting from a field-survey of the retail landscapes of more than a hundred cities from across the Roman world. The richness of this information, combined with the volume's interdisciplinary approach to the lives of the Roman sub-elite, results in a refreshingly original look at the history of retailing and urbanism in the Roman world.

The definitive account of how a small Ozarks company upended the world of business and what that change means Wal-Mart, the world's largest company, roared out of the rural South to change the way business is done. Deploying computer-age technology, Reagan-era politics, and Protestant evangelism, Sam Walton's firm became a byword for cheap goods and low-paid workers, famed for the ruthless efficiency of its global network of stores and factories. But the revolution has gone further: Sam's protégés have created a new economic order which puts thousands of manufacturers, indeed whole regions, in thrall to a retail royalty. Like the Pennsylvania Railroad and General Motors in their heyday, Wal-Mart sets the commercial model for a huge swath of the global economy. In this lively, probing investigation, historian Nelson Lichtenstein deepens and expands our knowledge of the merchandising giant. He shows that Wal-Mart's rise was closely linked to the cultural and religious values of Bible Belt America as well as to the imperial politics, deregulatory economics, and laissez-faire globalization of Ronald Reagan and his heirs. He explains how the company's success has transformed American politics, and he anticipates a day of reckoning, when challenges to the Wal-Mart way, at home and abroad, are likely to change the far-flung empire. Insightful, original, and steeped in the culture of retail life, The Retail Revolution draws on first hand reporting from coastal China to rural Arkansas to give a fresh and necessary understanding of the phenomenon that has transformed international commerce.

This volume provides the first comprehensive account of the retail network in ancient Rome and investigates the diverse means by which goods were sold to consumers in the city. Holleran places Roman retail trade within the wider context of its urban economy and explores the critical relationship between retail and broader environmental factors.

The Roman Revolution is a profound and unconventional treatment of a great theme - the fall of the Republic and the decline of freedom in Rome between 60 BC and AD 14, and the rise to power of the greatest of the Roman Emperors, Augustus. The transformation of state and society, the violent transference of power and property, and the establishment of Augustus' rule are presented in an unconventional narrative, which quotes from ancient evidence, refers seldomly to modern authorities, and states controversial opinions quite openly. The result is a book which is both fresh and compelling.

Pioneering study of the anglophone 'settler boom' in North America, Canada, South Africa, Australia, and New Zealand between the early 19th and early 20th centuries, looking at what made it the most successful of all such settler revolutions, and how this laid the basis of British and American power in the 19th and 20th centuries.

One of the most puzzling lapses in accounts of the rise of the West following the decline of the Roman Empire is the casual way historians have dealt with Gutenberg’s invention of printing. The cultural achievements that followed the fifteenth century, when the West moved from relative backwardness to remarkable, robust cultural achievement, would have been impossible without Gutenberg’s gift and its subsequent widespread adoption across most of the world. Richard Abel follows the radical cultural impact of the printing revolution from the eighth century to the Renaissance, addressing the viability of the new Christian/Classical culture. Although this culture proved too fragile to endure, those who salvaged it managed to preserve elements of the Classical substance together with the Bible and all the writings of the Church Fathers. The cultural upsurge of the Renaissance (fourteenth to seventeenth centuries), which resulted in part from Gutenberg’s invention, is a major focus of this book. Abel aims to delineate how the cultural revolution was shaped by the invention of printing. He evaluates its impact on the rapid reorientation and acceleration of the cultural evolution in the West. This book provides insight into the history of the printed word, the roots of modern-day mass book production, and the promise of the electronic revolution. It is an essential work in the history of ideas.