The Rule Breakers

A celebrated social psychologist offers a radical new perspective on cultural differences that reveals why some countries, cultures, and individuals take rules more seriously and how following the rules influences the way we think and act. In Rule Makers, Rule Breakers, Michele Gelfand, “an engaging writer with intellectual range” (The New York Times Book Review), takes us on an epic journey through human cultures, offering a startling new view of the world and ourselves. With a mix of brilliantly conceived studies and surprising on-the-ground discoveries, she shows that much of the diversity in the way we think and act derives from a key difference—how tightly or loosely we adhere to social norms. Just as DNA affects everything from eye color to height, our tight-loose social coding influences much of what we do. Why are clocks in Germany so accurate while those in Brazil are frequently wrong? Why do New Zealand’s women have the highest number of sexual partners? Why are red and blue states really so divided? Why was the Daimler-Chrysler merger ill-fated from the start? Why is the driver of a Jaguar more likely to run a red light than the driver of a plumber’s van? Why does one spouse prize running a tight ship while the other refuses to sweat the small stuff? In search of a common answer, Gelfand spent two decades conducting research in more than fifty countries. Across all age groups, family variations, social classes, businesses, states, and nationalities, she has identified a primal pattern that can trigger cooperation or conflict. Her fascinating conclusion: behavior is highly influenced by the perception of threat. “A useful and engaging take on human behavior” (Kirkus Reviews) with an approach that is consistently riveting, Rule Makers, Ruler Breakers thrusts many of the puzzling attitudes and actions we observe into sudden and surprising clarity.

There are two kinds of people in this world-those who follow the rules and those who do not think twice about breaking them. Studious, smart and sincere, Veda harbours big dreams for the future. But her parents arrange a marriage for her, and the twenty year old discovers that she has no say in the matter. Forced to leave behind an idyllic life in the hill town of Joshimath-filled with conversations and pleasurable times with her siblings, and her best friend, the handsome Suraj-she puts aside her ambitions and moves into a flat in Pune with an indifferent husband and a mother-in-law from hell. Though brought up to be quiet and obedient, Veda chafes at the meaninglessness of her existence and struggles to cope with the unexpected loneliness she is engulfed in. Then, amidst the dark clouds of stagnation and despondency, Veda carves out the unlikeliest of silver linings. How does she do this? By breaking the rules? Or by following them? In this emotional roller-coaster of a novel, Preeti Shenoy treads bold new ground yet again.

WANT TO BUILD AN ONLINE FOLLOWING FOR YOUR BUSINESS, SERVICE OR PRODUCTS BUT NOT SURE WHERE TO BEGIN? In The Rule-Breaker's Guide to Social Media Damian Keyes shows you how to get ahead in the 'creative age' of the internet by ripping up the rule-book and starting all over again. Crammed full of expert anecdotes, tips and advice - plus a highly effective 30 Day Challenge - this book will revolutionise the way you view online marketing. It's time to unplug from the old ways of doing things and embrace your unique strengths, skills and passion. It's time to become a rule-breaker! 'Throw out any other guide, because this is all you need to effectively build your brand and business through social media.' John Michael Morgan, author of Brand Against the Machine At the age of 23 Damian Keyes became one of the founders of The British Institute of Modern Music, which is now the largest full-time independent music education provider in the world. Damian also owns several businesses, including DK Music Management and Warble Entertainment. As a bass player he has performed in over 2000 venues around the world, including Wembley Stadium and Hyde Park. In his role as a keynote speaker Damian travels the globe helping brands and businesses grow using social media marketing. For more information please visit: damiankeyes.com

THE NEW YORK TIMES BESTSELLER From the bestselling authors of The Motley Fool Investment Guide and its successful, savvy prequel, The Motley Fool's You Have More Than You Think, here's an engaging, humorous, and practical stock-picking guide, packed with Foolish insights, that caps off this invaluable personal finance trilogy from David and Tom Gardner. The Motley Fool's Rule Breakers, Rule Makers presents the sophisticated, yet easy-to-understand stock-picking methods that have kept the Motley Fool portfolio beating the Standard & Poor's averages by more than 30 percent. The key is investing in small start-up companies that have historically offered the greatest investment returns (the "rule breakers") as well as huge companies that maintain legal monopolies in their fields (the "rule makers"). The Gardner brothers explain * How to identify the best investments in today's public markets: the rule breakers and the rule makers * The definition of a "tweener" -- a maturing rule breaker -- and how to detect the Tweener Death Rattle * When to buy and when to sell, and how to manage your portfolio on a regular basis In their first two books, the Fools got you started in investing and freed you from the fees and worries that Wall Street's Wise Men have been imposing on investors for decades. Now, by sharing their methods for picking rule breakers and rule makers, they guide you through a stock market that has seen company valuations soar to unprecedented heights and that promises to continue providing roller-coaster thrills. The Motley Fools are the ultimate companions to bring along for a safe, fun, and profitable ride.

Starr Media Second-Assistant Survival Guide 1. Don't call your hot boss the antichrist to his face. 2. Don't stare at hot boss's...um, package or his full sleeve of tattoos. (No. Really. Stop!) 3. Don't get on the malicious first assistant's bad side. 4. Don't forget to memorize the 300-page employee manual. 5. If you value your cashmere, steer clear of boss’s dog. 6. Boss’s dimples are lust-inducing. Do. Not. Give. In. 7. “The elevator ate your clothes” is not a valid excuse for showing up to important meetings half-dressed. 8. Don't break seven of the rules within the first week of employment if you’re in dire need of money to support your sick mom. 9. Whatever you do, don’t fall for the boss. 10. Never forget the rules. Each book in the Rule Breakers series is a standalone, full-length story that can be enjoyed out of order. Series Order: Book #1 The Rule Book Book #2 The Rule Maker

1. Don’t sleep around. 2. Don’t kiss and tell. 3. Be nice. 4. Don’t text or call. 5. Don’t fall in love. The rules were simple...until they weren't. I have everything I ever thought I could want: a nice home, a job I love, two beautiful girls, and my husband, Gabe - my high school sweetheart who still rocks my world. If you ask anyone to describe me they would say, "Oh, Mirella? She's such a nice girl." And that’s true...until a mysterious, peculiar man and his beautiful wife enter our lives. Weston and Bridget Hanson are no ordinary couple—they’re stunning, enigmatic, and sexy as hell. During the course of one unexpected evening, my ordinary world is turned upside down. How could it not be when Weston and Bridget propose the unthinkable? And when the unthinkable is so very tempting, giving in becomes inevitable. It sounds so logical and simple. Just five rules and we can all have what we desire. But the heart doesn't follow rules, and now passion, jealousy, and confusion threaten to tear everything apart. Two beautiful couples. Five simple rules. One hot mess.

Things I'd love to say to Ryder Covington... I hate you more than a hole in my favorite pair of leggings. Your smirk makes me want to yell in all shouty caps. You're really gorgeous...until you open your mouth. Stop looking at me like that. You're not ripping my panties off. Saying those things to him would be the whipped cream on top of my rocky road ice cream, but I can't, because he's my client. And I'm up for a promotion. Oh, and the little fact that my boss told me to give Mr. Covington everything he wants. But the only thing he wants is me. And he can't have that. Each book in the Rule Breakers series is STANDALONE: * The Rule Book * The Rule Maker

Is it really wrong to want to murder your boss?Dylan has worked for Gabe for two years. Two long years of sarcastic comments. Two long years of insults, and having to redo the coffee pot four times in the mornings to meet his exacting standards.Not surprisingly he has devoted a lot of time to increasingly inventive ways to murder Gabe. From stabbing him with a cake fork, to garrotting him with his expensive tie, Dylan has thought of everything.However, a chance encounter opens his eyes to the attraction that has always lain between them, concealed by the layers of antipathy. There are only two problems - Gabe is still a bastard, and he makes wedding planners look like hardened pessimists.But what happens when Dylan starts to see the real Gabe? What happens when he starts to fall in love with the warm, wary man that he sees glimpses of as the days pass? Because Gabe is still the same commitment shy, cold man that he's always been, or is he? Has Dylan had the same effect on Gabe, and has his solid gold rule of no commitment finally been broken? With his heart taken Dylan desperately needs to know, but will he get hurt trying to find the answers?From the author of 'The Summer of Us' comes another scorchingly hot romantic comedy, showing what happens between two men when rules get broken.