The Shakespeare Multiverse

The Shakespeare Multiverse: Fandom as Literary Praxis argues that fandom offers new models for a twenty-first century reading practice that embraces affective pleasure and subjective self-positioning as a means of understanding a text. Part critical study, part source book, The Shakespeare Multiverse suggests that fannish contributions to the ongoing expansion of the object that we call Shakespeare is best imagined as a multiverse, encompassing different worlds that consolidate the various perspectives that different fans bring to Shakespeare. Our concept of the multiverse redefines ‘Shakespeare’ not as a singular body of work, but as space where a process of inquiry and cultural memory – memories in the making, and those already made – is influenced and shaped by the technologies available to the reader. Characteristic of fandom is an intertextual reading strategy that we term cyborg reading, an approach that accommodates the varied elements of identity, politics, culture, sexuality, and race that shape the ways that Shakespeare is explored and appropriated throughout fannish reading communities. The Shakespeare Multiverse intersects literary theory, fan studies, and popular culture as it traverses Shakespeare fandom from the 1623 Folio to the age of the Internet, exploring the different textures of fan affect, from those who firmly uphold fidelity to the text to those who sit on the very edge of the fandom, threatening to cross over into Shakespearean anti-fandom. By recognizing the literary value of fandom, The Shakespeare Multiverse offers a new approach to literary criticism that challenges the limits of hegemonic authority and recognizes the value of a joyfully speculative critical praxis.

Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.

The first book to systematically combine the two vibrant yet hitherto unconnected fields of memory and affect in Shakespeare's England.

Shakespeare and Tourism provides a dialogical mapping of Shakespeare studies and touristic theory through a collection of essays by scholars on a wide range of material. This volume examines how Shakespeare tourism has evolved since its inception, and how the phenomenon has been influenced and redefined by performance studies, the prevalence of the World Wide Web, developments in technology, and the globalization of Shakespearean performance. Current scholarship recognizes Shakespearean tourism as a thriving international industry, the result of centuries of efforts to attribute meanings associated with the playwright’s biography and literary prestige to sites for artistic pilgrimage and the consumption of cultural heritage. Through bringing Shakespeare and tourism studies into more explicit contact, this collection provides readers with a broad base for comparisons across time and location, and thereby encourages a thorough reconsideration of how we understand both fields.

Shakespeare wrote for a theater in which the audience was understood to be, and at times invited to be, active and participatory. How have Shakespeare’s audiences, from the sixteenth century to the present, responded to that invitation? In what ways have consumers across different cultural contexts, periods, and platforms engaged with the performance of Shakespeare’s plays? What are some of the different approaches taken by scholars today in thinking about the role of Shakespeare's audiences and their relationship to performance? The chapters in this collection use a variety of methods and approaches to explore the global history of audience experience of Shakespearean performance in theater, film, radio, and digital media. The approaches that these contributors take look at Shakespeare’s audiences through a variety of lenses, including theater history, dramaturgy, film studies, fan studies, popular culture, and performance. Together, they provide both close studies of particular moments in the history of Shakespeare’s audiences and a broader understanding of the various, often complex, connections between and among those audiences across the long history of Shakespearean performance.

The Arden Research Handbook of Shakespeare and Adaptation explores the dynamics of adapted Shakespeare across a range of literary genres and new media forms. This comprehensive reference and research resource maps the field of Shakespeare adaptation studies, identifying theories of adaptation, their application in practice and the methodologies that underpin them. It investigates current research and points towards future lines of enquiry for students, researchers and creative practitioners of Shakespeare adaptation. The opening section on research methods and problems considers definitions and theories of Shakespeare adaptation and emphasises how Shakespeare is both adaptor and adapted.A central section develops these theoretical concerns through a series of case studies that move across a range of genres, media forms and cultures to ask not only how Shakespeare is variously transfigured, hybridised and valorised through adaptational play, but also how adaptations produce interpretive communities, and within these potentially new literacies, modes of engagement and sensory pleasures. The volume's third section provides the reader with uniquely detailed insights into creative adaptation, with writers and practice-based researchers reflecting on their close collaborations with Shakespeare's works as an aesthetic, ethical and political encounter. The Handbook further establishes the conceptual parameters of the field through detailed, practical resources that will aid the specialist and non-specialist reader alike, including a guide to research resources and an annotated bibliography.

From fantasy and sci-fi to graphic novels, from boy scouts to board games, from blockbuster films to the cult of theatre, Shakespeare is everywhere in popular culture. Where there is popular culture there are fans and nerds and geeks. The essays in this collection on Shakespeare and Geek Culture take an innovative approach to the study of Shakespeare's cultural presences, situating his works, his image and his brand to locate and explore the nature of that geekiness that, the authors argue, is a vital but unrecognized feature of the world of those who enjoy and are obsessed by Shakespeare, whether they are scholars, film fans, theatre-goers or members of legions of other groupings in which Shakespeare plays his part. Working at the intersections of a wide range of fields – including fan studies and film analysis, cultural studies and fantasy/sci-fi theory – the authors demonstrate how the particularities of the connection between Shakespeare and geek culture generate new insights into the plays, poems and their larger cultural legacy in the 21st century.

Shakespeare and Adaptation Theory reconsiders, after 20 years of intense critical and creative activity, the theory and practice of adapting Shakespeare to different genres and media. Organized around clusters of key metaphors, the book explicates the principal theories informing the field of Shakespearean adaptation and surveys the growing field of case studies by Shakespeare scholars. Each chapter also looks anew at a specific Shakespeare play from the perspective of a prevailing set of theories and metaphors. Having identified the key critics responsible for developing these metaphors and for framing the discussion in this way, Iyengar moves on to analyze afresh the implications of these critical frames for adaptation studies as a whole and for particular Shakespeare plays. Focusing each chapter around a different play, the book contrasts comic, tragic, and tragicomic modes in Shakespeare's oeuvre and within the major genres of adaptation (e.g., film, stage-production, novel and digital media). Each chapter seasons its theoretical discussions with a lively sprinkling of allusions to Shakespeare - ranging from TikTok to tissue-boxes, from folios and fine arts to fan work. To conclude each chapter, the author provides a case-study of three or four significant and interesting adaptations from different genres or media. A glossary of terms compiled by Philip Gilreath and the author completes the book.