The Social Life Of Water

Everywhere in the world communities and nations organize themselves in relation to water. We divert water from rivers, lakes, and aquifers to our homes, workplaces, irrigation canals, and hydro-generating stations. We use it for bathing, swimming, recreation, and it functions as a symbol of purity in ritual performances. In order to facilitate and manage our relationship with water, we develop institutions, technologies, and cultural practices entirely devoted to its appropriation and distribution, and through these institutions we construct relations of class, gender, ethnicity, and nationality. Relying on first-hand ethnographic research, the contributors to this volume examine the social life of water in diverse settings and explore the impacts of commodification, urbanization, and technology on the availability and quality of water supplies. Each case study speaks to a local set of issues, but the overall perspective is global, with representation from all continents.

British Victorians were obsessed with fluids—with their scarcity and with their omnipresence. By the mid-nineteenth century, hundreds of thousands of citizens regularly petitioned the government to provide running water and adequate sewerage, while scientists and journalists fretted over the circulation of bodily fluids. In The Social Life of Fluids Jules Law traces the fantasies of power and anxieties of identity precipitated by these developments as they found their way into the plotting and rhetoric of the Victorian novel. Analyzing the expression of scientific understanding and the technological manipulation of fluids—blood, breast milk, and water—in six Victorian novels (by Charles Dickens, George Eliot, George Moore, and Bram Stoker), Law traces the growing anxiety about fluids in Victorian culture from the beginning of the sanitarian movement in the 1830s through the 1890s. Fluids, he finds, came to be regarded as the most alienable aspect of an otherwise inalienable human body, and, paradoxically, as the least rational element of an increasingly rationalized environment. Drawing on literary and feminist theory, social history, and the history of science and medicine, Law shows how fluids came to be represented as prosthetic extensions of identity, exposing them to contested claims of kinship and community and linking them inextricably to public spaces and public debates.

How and why branded bottles of water have insinuated themselves into our daily lives, and what the implications are for safe urban water supplies. How did branded bottles of water insinuate themselves into our daily lives? Why did water become an economic good—no longer a common resource but a commercial product, in industry parlance a “fast moving consumer good,” or FMCG? Plastic Water examines the processes behind this transformation. It goes beyond the usual political and environmental critiques of bottled water to investigate its multiplicity, examining a bottle of water's simultaneous existence as, among other things, a product, personal health resource, object of boycotts, and part of accumulating waste matter. Throughout, the book focuses on the ontological dimensions of drinking bottled water—the ways in which this habit enacts new relations and meanings that may interfere with other drinking water practices. The book considers the assemblage and emergence of a mass market for water, from the invention of the polyethylene terephthalate (PET) bottle in 1973 to the development of “hydration science” that accompanied the rise of jogging in the United States. It looks at what bottles do in the world, tracing drinking and disposal practices in three Asian cities with unreliable access to safe water: Bangkok, Chennai, and Hanoi. And it considers the possibility of ethical drinking, examining campaigns to “say no” to the bottle and promote the consumption of tap water in Canada, the United States, and Australia.

Spanning millennia and continents, a revealing history that “tackles the most important story of our time: our relationship with water in a world of looming scarcity” (Kelly McEvers, NPR Host). "Far more than a biography of its nominal subject ... The book stands as a compelling history of civilization itself." —The Wall Street Journal Book Review Writing with authority and brio, Giulio Boc­caletti—honorary research associate at the Smith School of Enterprise and the Environment, Univer­sity of Oxford—shrewdly combines environmental and social history, beginning with the earliest civ­ilizations of sedentary farmers on the banks of the Nile, the Tigris, and the Euphrates Rivers. Even as he describes how these societies were made possible by sea-level changes from the last glacial melt, he incisively examines how this type of farming led to irrigation and multiple cropping, which, in turn, led to a population explosion and labor specialization. We see with clarity how irrigation’s structure informed social structure (inventions such as the calendar sprung from agricultural necessity); how in ancient Greece, the communal ownership of wells laid the groundwork for democracy; how the Greek and Roman experiences with water security resulted in systems of taxation; and how the modern world as we know it began with a legal framework for the development of water infrastructure. Extraordinary for its monumental scope and piercing insightfulness, Water: A Biography richly enlarges our understanding of our relationship to—and fundamental reliance on—the most elemental substance on earth.

A new approach to sociolinguistics, introducing the study of the social meaning of English words over time, and offering an engaging and entertaining demonstration of lexical sociolinguistic analysis The Social Life of Words: A Historical Approach explores the rise and fall of the social properties of words, charting ways in which they take on new social connotations. Written in an engaging narrative style, this entertaining text matches up sociolinguistic theory with social history and biography to discover which kind of people used what kind of word, where and when. Social factors such as class, age, race, region, gender, occupation, religion and criminality are discussed in British and American English. From familiar words such as popcorn, porridge, café, to less common words like burgoo, califont, etna, and phrases like kiss me quick, monkey parade, slap-bang shop, The Social Life of Words demonstrates some of the many ways a new word or phrase can develop social affiliations. Detailed yet accessible chapters cover key areas of historical sociolinguistics, including concepts such as social networks, communities of practice, indexicality and enregisterment, prototypes and stereotypes, polysemy, onomasiology, language regard, lexical appropriation, and more. The first book to take a focused look at lexis as a topic for sociolinguistic analysis, The Social Life of Words: Introduces sociolinguistic theories and shows how they can be applied to the lexicon Demonstrates how readers can apply sociolinguistic theory to their own analyses of words in English and other languages Provides an engaging and amusing new look at many familiar words, inviting students to explore the sociolinguistic properties of words over time for themselves Part of Wiley Blackwell’s acclaimed Language in Society series, The Social Life of Words is essential reading for upper-level undergraduate students, graduate students, postdoctoral researchers, and linguists working in sociolinguistics, lexical semantics, English lexicology, and the history and development of modern English.

Materials play a central role in society. Beyond the physical and chemical properties of materials, their cultural properties have often been overlooked in anthropological studies: finished products have been perceived as 'social' yet the materials which comprise them are considered 'raw' or natural'. The Social Life of Materials proposes a new perspective in this interdisciplinary field. Diverting attention from the consumption of objects, the book looks towards the properties of materials and how these exist through many transformations in a variety of cultural contexts. Human societies have always worked with materials. However, the customs and traditions surrounding this differ according to the place, the time and the material itself. Whether or not the material is man-made, materials are defined by social intervention. Today, these constitute one of the most exciting areas of global scientific research and innovation, harboring the potential to act as key vehicles of change in the world. But this 'materials revolution' has complex social implications. Smart materials are designed to anticipate our actions and needs, yet we are increasingly unable to apprehend the composite materials which comprise new products. Bringing together ethnographic studies of cultures from around the world, this collection explores the significance of materials by moving beyond questions of what may be created from them. Instead, the text argues that the materials themselves represent a shifting ground around which relationships, identities and powers are constantly formed and dissolved in the act of making and remaking.

Customer Experience Management for Water Utilities presents a practical framework for water utilities to become more focussed on their customers. This framework is founded on Service-Dominant Logic, a contemporary theory of marketing that explains value creation as a process of co-creation between the customer and the service provider. Standard models for marketing do not apply to monopolistic water utilities without modification. The first two chapters develop a marketing mix tailored to water utilities to assist them with providing customer-centric services. The water utility marketing mix includes the value proposition, internal marketing, service quality and customer relationships. he book discusses the four dimensions of the marketing mix. Chapter three presents a template for developing value propositions to assist water utilities in positioning their service. This model is based on the needs and wants of individual customer segments and the type of service. Chapter four discusses internal marketing, activities designed to improve the way utilities add value for customers. This chapter also analyses potential tensions between engineering and science-oriented employees and proposes methods to resolve these tensions. The final chapters describe customer relationships from both a theoretical and practical perspective. The customer experience is a complex phenomenon that is difficult to quantify. The book provides a method to measure the experience of the customer, based on service quality theory and psychometric statistics. Customer Experience Management for Water Utilities is one of the first books that discusses urban water supply from a marketing perspective. This perspective provides a unique insight into an industry which is often dominated by technological concerns. This book is a valuable resource for Water Utility Managers and Regulators, as well as for Marketing Consultants seeking to assist water utilities to become more customer focussed.

Water is one of the most pressing concerns of our time. This book argues for the importance of water as a cultural object, and as a source of complex meanings and practices in everyday life, embedded in the socio-economics of local water provision. Each chapter aims to capture one element of water’s fluid existence in the world, as material object, cultural representation, as movement, as actor, as practice and as ritual. The book explores the interconnectedness of humans and non-humans, of nature and culture, and the complex entanglements of water in all its many forms; how water constitutes multiple differences and is implicated in relations of power, often invisible, but present nevertheless in the workings of daily life in all its rhythms and forms; and water’s capacity to assemble a multiplicity of publics and constitute new socialities and connections. Cities, and their inhabitants, without water will die, and so will their cultures.