The Social Semiotics Of Tattoos

Why do people put indelible marks on their bodies in an era characterized by constant cultural change? How do tattoos as semiotic resources convey meaning? What goes on behind the scenes in a tattoo studio? How do people negotiate the informal career of tattoo artist? The Social Semiotics of Tattoos is a study of tattoos and tattooing at a time when the practice is more artistic, culturally relevant, and common than ever before. By discussing shifts within the practices of tattooing over the past several decades, Martin chronicles the cultural turn in which tattooists have become known as tattoo artists, the tattoo gun turns into the tattoo machine, and standardized tattoo designs are replaced by highly expressive and unique forms of communication with a language of its own. Revealing the full range of meaning-making involved in the visual, written and spoken elements of the act, this volume frames tattoos and tattooing as powerful cultural expressions, symbols, and indexes and by doing so sheds the last hints of tattooing as a deviant practice. Based on a year of full-time ethnographic study of a tattoo studio/art gallery as well as in-depth interviews with tattoo artists and enthusiasts, The Social Semiotics of Tattoos will be of interest to academic researchers of semiotics as well as tattoo industry professional and artists.

Why do people put indelible marks on their bodies in an era characterized by constant cultural change? How do tattoos as semiotic resources convey meaning? What goes on behind the scenes in a tattoo studio? How do people negotiate the informal career of tattoo artist? The Social Semiotics of Tattoos is a study of tattoos and tattooing at a time when the practice is more artistic, culturally relevant, and common than ever before. By discussing shifts within the practices of tattooing over the past several decades, Martin chronicles the cultural turn in which tattooists have become known as tattoo artists, the tattoo gun turns into the tattoo machine, and standardized tattoo designs are replaced by highly expressive and unique forms of communication with a language of its own. Revealing the full range of meaning-making involved in the visual, written and spoken elements of the act, this volume frames tattoos and tattooing as powerful cultural expressions, symbols, and indexes and by doing so sheds the last hints of tattooing as a deviant practice. Based on a year of full-time ethnographic study of a tattoo studio/art gallery as well as in-depth interviews with tattoo artists and enthusiasts, The Social Semiotics of Tattoos will be of interest to academic researchers of semiotics as well as tattoo industry professional and artists.

Tattoos are a highly visible social and cultural sight, from TV series that represent the lives of tattoo artists and their interactions with clients, to world-class sports stars and the social actors we meet on a daily basis who display visible tattoo designs. Whereas in the not-to-distant past tattoos were commonly culturally perceived to represent an outward sign of social non-conformity or even deviance, tattoos now increasingly transcend class, gender, and age boundaries and arguably are now more culturally acceptable than they have ever been. But why is this the case, and why do so many social actors elect to wear tattoos? Tattoo Culture explores these questions from historical, cultural and media perspectives, but also from the heart of the culture itself, from the dynamics of the tattoo studio, the work of the artist and the world of the tattoo convention, to the perspective of the social actors who bear designs to investigate the meanings which lie being the images. It critically examines the ways in which tattoos alter social actors’ sense of being and their relationship with time in the semiotic ways with which they communicate, to themselves or to the wider world, key elements of their bodily and personal identity and sense of being.

Tattoos as art, work, decoration and defiance.

Disrupting commonly held notions about who gets tattooed and why, The Tattoo Project describes, illustrates, and celebrates the social significances of commemorative tattoos. Written by scholars from various disciplines, as well as by community members and practitioners, this edited collection considers the meanings people make from their experiences of love, loss, trauma, resilience, and change, and why they choose to inscribe those meanings on their bodies. This methods-based text also examines the process of building a community-contributed digital archive of tattoo photos and stories, the result of which inspired the contributions to this book. Writing at the intersections between the public and the private, the authors consider the production and mobilization of knowledge across communities, disciplines, and space. Featuring beautiful tattoo photography, personal narratives from project participants, and original poetry by Priscila Uppal, The Tattoo Project is a novel read that bridges the gap between academic and popular audiences. This timely collection is a valuable resource for courses across the social sciences and humanities and for anyone interested in tattoos and their significance.

The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.

The rise of tattoos into the mainstream has been a defining aspect of 21st century western culture. Tattoos and Popular Culture showcases how tattoos have been catapulted from 'deviant' and 'alternative' subculture, into a popular culture, becoming a potent signifier of 'difference' for the millennial generation.

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.