The Survey Of Adult Continuing Education Programs In Higher Education Education Business Practices

The 200+ page report presents data from 40 higher education programs of adult or continuing education The report covers recent and expected trends in revenues, enrollment, course development, budget, admininstrative and faculty personnel development, technology use, source of revenues and other factors important to administrators of adult and continuing education programs in higher education. The report gives highely specific data on current and expected enrollment and revenue growth, and cost structure with a particularly strong empohasis on marketing expenditures. The study presents highly detailed data on marketing spending for direct mail, newspaper and magazine advertising, billboards, radio and television, and various forms of e-advertising including opt in email, banner ads, search engine optimization, ads on Google and Bing, and social network marketing through Facebook and other venues. Other issues covered include: contracted and tailored adult ed programs for specific institutions, trends in employer support for adult ed programs, revneues derived from distance learning, and other issues Data is broken out by size and type of educational institution.

These are times of great opportunity and challenge for continuing education (CE) programs in colleges and universities. While lifelong learning remains central to CE's mission, means of promoting and delivering adult education programs through distance and online learning are undergoing tremendous technological transformation. Within institutions, CE units are increasingly collaborating with academic departments. In addition, demographic shifts have resulted in new audiences and types of programs offered, both credit and noncredit. School are pressured to increase their participation in economic development. All these changes carry administrative considerations. This volume suggests perspective and solutions for the challenges that must be successfully confronted by today's CE programs and the professionals who develop them. This is the 140th volume of this Jossey-Bass series. Noted for its depth of coverage, it explores issues of common interest to instructors, administrators, counselors, and policymakers in a broad range of adult and continuing education settings, such as colleges and universities, extension programs, businesses, libraries, and museums.

A research-based foundational overview of contemporary adult education Foundations of Adult and Continuing Education distills decades of scholarship in the field to provide students and practitioners with an up-to-date practical resource. Grounded in research and focused on the unique needs of adult learners, this book provides a foundational overview of adult education, and an introduction to the organizations and practices developed to support adult learning in a variety of contexts. The discussion also includes select understandings of international adult education, policy, and methods alongside theoretical frameworks, contemporary and historical contexts, and the guiding principles of adult education today. Coverage of emerging issues includes the aging society, social justice, and more, with expert insight from leading authorities in the field. Many adult educators begin practice through the context of their own experiences in the field. This book provides the broader research, theory, and practice needed for a deeper understanding of adult education and its place in society. Learn the key philosophical and theoretical frameworks of adult education Survey the landscape of the field through contemporary and historical foundations Examine key guiding understandings and practices targeted to adult learners Delve into newer concerns including technology, globalization, and more Foundations of Adult and Continuing Education provides an expertly-led overview of the field, and an essential introduction to real-world practice.

Administrators of adult education programs work in dynamic and ever-changing environments. They are continually challenged with a myriad of issues related to programming, budgeting, marketing, strategic planning, funding, human resource management, and other topics. With decades of real-world experience in the field, Steven Schmidt and Susan Yelich Biniecki have developed a second edition of their practical guide for those who are involved in the organization and administration of educational programs for adults. Whether you work in the human resource department of a corporation, a grass-roots community organization, a higher education unit, a consulting company, or any other type of organization that provides adult education, this book is for you. In a no-nonsense approach, Organization and Administration of Adult Education Programs: A Guide for Practitioners, 2nd Edition “talks” to you as an administrator about topics that are important to you. Guidelines, processes, and procedures discussed in the book can help to make you a more effective practitioner. This second edition includes a new chapter on the future of the field, new scenarios and activities, and significant new content to reflect the changing nature of topics discussed in the book.