The Thong Principle

The Thong Principle has little to do with beachwear and everything to do with effective communication. It’s about ensuring messages are successful for the sender – and the receiver. The book delves into the elements that comprise successful communications – conciseness, clarity, concreteness, and much more. It also puts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill. The Thong Principle overflows with real-world examples to help us understand why we fail to get our messages across as intended. Then it explains how we can anticipate, identify, and correct errors and oversights. This is both at the highest level – including building and maintaining trust – and down in the weeds where even one word makes a difference. The Thong Principle will draw you in and keep you reading with: Examples Exercises Information that resonates. It’s also funny. Laughter and learning are wonderful partners.

This text comprises a wonderfully detailed and expansive handbook for crafting in a variety of common mediums, including metal, leather, wood, rope, yarn, pottery, and stone. This is the perfect book for anyone with an interest in crafting, but will particularly appeal to those who like to use a number of different materials in their creations. Many antique books such as this are increasingly costly and hard to come by, and this test is republished here in the hope that its lessons can continue to be of use to those interested for years to come. This antique book has been elected for modern republication due to its timeless educational value, and we are proud to republish it now complete with a new introduction on the subject.

The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.

This book explores Kant's compelling vision of our aesthetic and cognitive lives as anchored in experiences of attunement and animation.