The Trust Edge

Argues that the foundation of success in business and personal pursuits is building trust, and outlines how to implement the eight pillars of trust in order to enjoy better relationships, reputations, and results.

In The Trust Edge, David Horsager reveals the foundation of genuine success—trust. Based on research but made practical for today’s leader, The Trust Edge shows that trust is quantifiable and brings dramatic results to businesses and leaders. In this book, Horsager teaches readers how to build the 8 Pillars of Trust: 1. Clarity: People trust the clear and mistrust the ambiguous. 2. Compassion: People put faith in those who care beyond themselves. 3. Character: People notice those who do what is right over what is easy. 4. Competency: People have confidence in those who stay fresh, relevant, and capable. 5. Commitment: People believe in those who stand through adversity. 6. Connection: People want to follow, buy from, and be around friends. 7. Contribution: People immediately respond to results. 8. Consistency: People love to see the little things done consistently. When leaders learn how to implement these pillars, they enjoy better relationships, reputations, retention, revenue, and results. Fascinating and timely, The Trust Edge unveils how trust has the ability to accelerate or destroy any business, organization, or relationship. The lower the trust, the more time everything takes, the more everything costs, and the lower the loyalty of everyone involved. Conversely, an environment of trust leads to greater innovation, morale, and productivity. The trusted leader is followed. From the trusted salesperson, people will buy. For the trusted brand, people will pay more, come back, and tell others. Trust, not money, is the currency of business and life!

Without trust, people and businesses fail. Trusted Leader provides a framework for building trust so that you and your organizations can perform at your best. “A lack of trust is your biggest expense,” says Wall Street Journal bestselling author David Horsager. Without trust, transactions cannot occur. Without trust, influence is destroyed. Without trust, leaders lose their people. Trust can be either your most vulnerable weakness or your greatest asset. Horsager introduces readers to his Eight Pillars of Trust through the journey of a senior leader who thought success was certain. Follow CEO Ethan Parker as he discovers the power of trust and how to apply it amid the complexities of leadership, change, and culture transformation. The Eight Pillars of Trust (Clarity, Compassion, Character, Competency, Commitment, Connection, Contribution, and Consistency) are based on Horsager's original research and extensive experience working with Fortune 500 companies and top government agencies around the globe. In addition to the business parable, this book is rich in practical advice for implementing each of the Eight Pillars. You will learn strategies to increase alignment, overcome attrition, and get absolutely clear on executing your top priorities. Horsager offers a road map for how to become the most trusted expert in your industry.

Wall Street Journal bestselling author David Horsager frequently hears executives lament that their hands are more than full trying to balance the barrage of tasks they face on a daily basis. While he never set out to be a productivity expert, Horsager realized that over the years he has developed and adopted dozens of extraordinarily practical time- and energy-saving techniques that could help today's leader. The key objective is to become so effective in the little things that you have enough time for more meaningful interactions. In The Daily Edge, you'll learn strategies such as identifying the key Difference-Making Actions on which to focus your efforts. Perhaps it is time to set a personal or even company-wide “power hour,” during which you do not attend meetings, answer the phone, or reply to emails, creating the time and space to really focus and get things done. The thirty-five high-impact ideas Horsager introduces in succinct, quick-read chapters are easily implemented and powerful on their own. Taken together, they form a solid wave of efficacy that enables you to get more done, keep your energy up, and make sure that you're able to honor all your relationships, both personal and professional.

What Does it Take to Get Ahead Now—And Stay There? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today’s unprecedented business climate. But Rich Karlgaard—Forbes publisher, entrepreneur, investor, and board director—takes a surprising turn and argues that there is now a third element that’s required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place—your company’s values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organization’s “soft edge”: Trust: Northwestern Mutual has built a $25 million dollar revenue juggernaut on trust, the foundation of lasting success. Learn how to create an environment that engenders trust and propels high performance. Smarts: In most technical fields your formal education quickly becomes out of date. How do you keep up? Learn how the Mayo Clinic, Stanford University women’s basketball team, and others stay on top by relentlessly pursuing an advantage through smarts. Teamwork: Since collaboration and innovation are a must in the global economy, effective teamwork is vital. Learn how global giant FedEx stays focused and how nimble Nest Labs relies on lean teams with cognitive diversity. Taste: Clever product design and integration are proxies for intelligence because they make customers feel smart. But taste goes further into deep emotional engagement. Specialized Bicycles calls it “the elusive spot between data truth and human truth.” How can you consistently make products or services that trigger these emotional touch points? Story: Companies that achieve lasting success have an enduring and emotionally appealing story. What’s your company’s story? How do you tell it your way? Gain the ability to create a powerful narrative in a world where outsiders often exercise the louder voice.

The former superintendent at West Point and a psychologist explain why all successful leaders rely on a foundation of strong character. Among the most successful leaders throughout history—from Abe Lincoln to Rosa Parks, Mahatma Gandhi to Susan B. Anthony, Martin Luther King, Jr. to Nelson Mandela—some were brilliant mathematicians and economists, others were creative visionaries, still others were masterful at strategic planning. Their mastery of their field wasn’t the secret to their highly effective leadership. All of their skill, grit, resilience, charisma, and courage emanated from one thing: their strength of character. Character—the moral values and habits of an individual—is in the spotlight now more than perhaps at any other point in modern history. Politicians distort facts. Corporations cheat customers and investors. Athletes are caught using illegal supplements. In addition to harming our culture at large, these failures of character have a profound and undermining impact on leadership. The authors of this book are experts on the value of character, its correlation with successful leadership, and how to build it in individuals and prospective leaders. General Robert L. Caslen, Jr. served the US Army for over 43 years and served as Superintendent at the US Military Academy at West Point. Psychologist Dr. Michael D. Matthews is a Professor of Engineering Psychology at West Point who has focused on the psychology of character for years. Together they witnessed firsthand that raw talent is not enough to stand on its own; successful leadership relies on the critical foundation of a strong character. In The Character Edge they leverage their perspectives to offer an empowering, story-driven argument—backed by the latest scientific research—that character is vital to success. They give readers the tools to build and sustain character in themselves and their organizations by testing readers' strengths of the gut, head and heart and teaching how to build trust and nurture the seeds of character.

Edge of Flight is the toughest rock-climbing route Vanisha has ever faced. She has one last chance to conquer it before she moves to Vermont to start university. University is a sore point for Vanisha, who yearns for a career in the outdoors but feels pressured by her mother to earn an academic degree. Trying to put school out of her mind, she heads to the Ozark Mountains of Arkansas with her buddies Rusty and Jeb for a final weekend of climbing and camping. Deep in the woods, they stumble on an illegal marijuana plantation, and the gang of bikers who guard it. When Jeb is shot by the bikers, Vanisha alone must get help—and to do so, she must climb Edge of Flight. As she confronts her insecurities on the cliff face and in the woods, Vanisha gains a new resolve and the self-confidence to choose her own path in life.

There are all kinds of books about building trust. But The Improvisation Edge is the only one that draws on the wisdom of those who are truly experts in the dynamics of trust-building: theatrical improvisers. Think about it: other than combat, no situation requires more extreme trust than improvisation. You have no script, costumes or set—nothing to depend on but your fellow improvisers. When you collaborate on such an intense level you intrinsically engender trust. Karen Hough describes four principles that will help leaders, managers, trainers, and front-line employees adopt the improviser’s mindset. You’ll learn techniques to create a positive environment, encourage fearless participation and selfless collaboration, play to your own and your colleagues’ strengths, and turn surprises, mistakes and disasters into opportunities for something new, unexpected and maybe better than you planned. The Improvisation Edge offers a fun, engaging and very hands-on way to build the kind of organizational trust and collaboration that makes breakthrough business results possible.