The Untold History Of The Potato

From the gold potatoes at the Sun Temple in Cuzco, Peru, the muddy ones in Ireland and those grown in China for MacDonalds chips, via Mrs Beeton, Charles Darwin, Lenin and Chairman Mao, to the mapping of the potato genome, the story of the spud is both satisfying and fascinating.

Photojournalist Reader (Africa: A Biography of the Continent) traces the humble potato from its roots in the Peruvian Andes to J.R. Simplot's multibillion-dollar-a-year French fry business. Despite its predilection to disease, the potato is a highly adaptable, high-yield, and nutrient-packed foodstuff. While this title focuses primarily on the potato's presence in South America and Europe, it also touches on Papua New Guinea, New Zealand, and China-currently the world's largest producer and consumer of potatoes. Verdict: Curiously little attention is paid to the tuber's contributions to the culinary and beverage landscape; the UK subtitle of this work, "The Potato in World History," provides a more accurate description of the focus of the text.

From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build the well-known household brands we still use today. It was the golden era of advertising, partly because the campaigns seemed to connect with consumers so well. But who were the account planners who helped to develop these campaigns and build these brands? In 98% Pure Potato, the untold history of those real-life men and women is revealed through insights and anecdotes from some of account planning’s most revered pioneers: David Baker, John Bruce, David Cowan, Lee Godden, Christine Gray, Ev Jenkins, John Madell, Jane Newman, Jim Williams, Roderick White, Paul Feldwick, Jan Zajac and many more. Industry experts John Griffiths and Tracey Follows trace the true beginnings, rise and evolution of the discipline that came to be known as ‘advertising account planning’, uncovering how the UK’s most iconic campaigns came to be, and exploring what challenges and opportunities lie ahead. This is the enlightening history of how a fundamental part of advertising practice came out of the UK, as well as an instrumental guide for anyone working or hoping to work in the advertising industry today.

Irene Levin Berman was born, raised, and educated in Norway. Her first conscious recollection of life goes back to 1942, when as a young child she escaped to Sweden, a neutral country during World War II, to avoid annihilation. Germany had invaded Norway and the persecution of two thousand Norwegian Jews had begun. Seven members of her father's family were among the seven hundred and seventy-one unfortunate persons who were deported and sent to Auschwitz. In 2005, Irene was forced to examine the label of being a Holocaust survivor. Her strong dual identity as a Norwegian and a Jew led her to explore previously unopened doors in her mind. This is not a narrative of the Holocaust alone, but the remembrance of growing up Jewish in Norway during and after WWII. In addition to the richness of both her Norwegian and Jewish cultures, she ultimately acquired yet another identity as an American.

A reissue of a scholarly classic considers the influence of the potato on the social structure and economy throughout history wherever men adopted it as a mainstay of their diets.

Here Ireland's premier economic historian and one of the leading authorities on the Great Irish Famine examines the most lethal natural disaster to strike Europe in the nineteenth century. Between the mid-eighteenth and early-nineteenth centuries, the food source that we still call the Irish potato had allowed the fastest population growth in the whole of Western Europe. As vividly described in Ó Gráda's new work, the advent of the blight phytophthora infestans transformed the potato from an emblem of utility to a symbol of death by starvation. The Irish famine peaked in Black '47, but it brought misery and increased mortality to Ireland for several years. Central to Irish and British history, European demography, the world history of famines, and the story of American immigration, the Great Irish Famine is presented here from a variety of new perspectives. Moving away from the traditional narrative historical approach to the catastrophe, Ó Gráda concentrates instead on fresh insights available through interdisciplinary and comparative methods. He highlights several economic and sociological features of the famine previously neglected in the literature, such as the part played by traders and markets, by medical science, and by migration. Other topics include how the Irish climate, usually hospitable to the potato, exacerbated the failure of the crops in 1845-1847, and the controversial issue of Britain's failure to provide adequate relief to the dying Irish. Ó Gráda also examines the impact on urban Dublin of what was mainly a rural disaster and offers a critical analysis of the famine as represented in folk memory and tradition. The broad scope of this book is matched by its remarkable range of sources, published and archival. The book will be the starting point for all future research into the Irish famine.

A rich, salty, and steaming bowl of noodle soup, ramen has become an international symbol of the cultural prowess of Japanese cuisine. In this highly original account of geopolitics and industrialization in Japan, George Solt traces the meteoric rise of ramen from humble fuel for the working poor to international icon of Japanese culture. Ramen’s popularity can be attributed to political and economic change on a global scale. Using declassified U.S. government documents and an array of Japanese sources, Solt reveals how the creation of a black market for American wheat imports during the U.S. occupation of Japan (1945–1952), the reindustrialization of Japan’s labor force during the Cold War, and the elevation of working-class foods in redefining national identity during the past two decades of economic stagnation (1990s–2000s), all contributed to the establishment of ramen as a national dish. This book is essential reading for scholars, students of Japanese history and food studies, and anyone interested in gaining greater perspective on how international policy can influence everyday foods around the world.

A “delectably erudite” study of how natural selection has shaped the foods we eat: “This intricate scientific banquet is a marvelous read: bon appétit.” —Nature What do eggs, flour, and milk have in common? They form the basis of waffles, of course, but these breakfast staples also share an evolutionary function: eggs, seeds (from which we derive flour by grinding), and milk have each evolved to nourish offspring. Indeed, ponder the genesis of your breakfast, lunch, or dinner, and you’ll soon realize that everything we eat and drink has an evolutionary history. Dinner with Darwin is a multicourse meal of evolutionary gastronomy, a tantalizing tour of human taste that helps us understand the origins of our diets and the foods that have been central to them for millennia—from spices to spirits. A delectable concoction of coevolution and cookery, gut microbiomes and microherbs, and both the chicken and its egg, it reveals that our recipe cards and restaurant menus don’t just contain the ingredients for culinary delight. They also tell a fascinating story about natural selection and its influence on our plates—and palates. Digging deeper, Jonathan Silvertown’s repast includes entrées into GMOs and hybrids, and looks at the science of our sensory interactions with foods and cooking—the sights, aromas, and tastes we experience in our kitchens and dining rooms. As is the wont of any true chef, he packs his menu with eclectic components, dishing on everything from Charles Darwin’s intestinal maladies to taste bud anatomy and turducken. Our evolutionary relationship with food and drink stretches from the days of cave dwellers to contemporary crêperies and beyond, and Dinner with Darwin serves up scintillating insight into the entire awesome span. With a wit as dry as a fine pinot noir and a vast cache of evolutionary knowledge, Silvertown whets our appetites—and leaves us hungry for more. “The book left me feeling as if I had attended a dinner party, where foodies, historians, and scientists mingled, sharing vignettes on various food-related topics.” —Science