The Viral Network

In The Viral Network, Theresa MacPhail examines our collective fascination with and fear of viruses through the lens of the 2009 H1N1 pandemic. In April 2009, a novel strain of H1N1 influenza virus resulting from a combination of bird, swine, and human flu viruses emerged in Veracruz, Mexico. The Director-General of the World Health Organization (WHO) announced an official end to the pandemic in August 2010. Experts agree that the global death toll reached 284,500. The public health response to the pandemic was complicated by the simultaneous economic crisis and by the public scrutiny of official response in an atmosphere of widespread connectivity. MacPhail follows the H1N1 influenza virus's trajectory through time and space in order to construct a three-dimensional picture of what happens when global public health comes down with a case of the flu.The Viral Network affords a rare look inside the U.S. Centers for Disease Control, as well as Hong Kong’s virology labs and Centre for Health Protection, during a pandemic. MacPhail looks at the day-to-day practices of virologists and epidemiologists to ask questions about the production of scientific knowledge, the construction of expertise, disease narratives, and the different "cultures" of public health in the United States, Europe, Hong Kong, and China. The chapters of the book move from the micro to the macro, from Hong Kong to Atlanta, from the lab to the WHO, from the pandemic past in 1918 to the future. The various historical, scientific, and cultural narratives about flu recounted in this book show how biological genes and cultural memes become interwoven in the stories we tell during a pandemic. Ultimately, MacPhail argues that the institution of global public health is as viral as the viruses it tracks, studies, and helps to contain or eradicate. The "global" is itself viral in nature.

Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.

This book represents the culmination of a unique scholarly initiative located at the dynamic intersection of medical history and the digital humanities. It also represents an important outcome of the longstanding partnership between the National Endowment for the Humanities (NEH) and the National Library of Medicine (NLM) with Virginia Tech (VT) as a key collaborator.The specific initiative which led to this book-Viral Networks: An Advanced Workshop in Digital Humanities and Medical History-was a landmark moment in the NEH/NLM partnership dating from 2012when these agencies signed an agreement to "bring together scholars, scientists, librarians, archivists, curators, technical information specialists, healthcare professionals, cultural heritage professionals, and others in the humanities and biomedical communities in order to share expertise and develop new research agendas representing the commitment of the NLM to supporting scholarship in medical history and digital humanities."Viral Networks represents true collaboration and commitment among a group of dedicated scholars, two federal agencies and their strategic partners, and one of America's most important public, land-grant, research universities. And this book represents such collaboration and commitment even more because it is available from VT Publishing in an open-access format, for all to appreciate as the studies therein engage undiscovered or underappreciated primary sources, push methodological boundaries to define and articulate new arguments, and chart new research trajectories. Indeed, this book defines the scholarly times in which its organizers conceived and published it as much as these times define the book itself.

Discusses how social media resources can be used to enhance relationships with fellow Christians and with God.

In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.

This book covers Exam 200-14 in great detail, digging into some of the most important details involved in locking down Windows systems and networks and taking a systemic approach to keeping Windows networks and systems secured. Boasting a one-of-a-kind integration of text, DVD-quality instructor-led training, and Web-based exam simulation and remediation, this study guide & DVD training system gives students 100% coverage of official Microsoft MCSA exam objectives plus realistic test prep. The System package consists of: 1) MCSE Implementing and Administering Security in a Windows 2000 Network Study Guide: Syngress's 1 million study guide users will find tried-and-true features and exciting new enhancements; included are step-by-step exercises plus end-of-chapter bulleted objectives reviews, FAQs, and realistic test prep questions in the same format as those on the actual exam. 2) Security DVD: A full hour of instructor-led training, complete with on-screen configurations and networking schematics, demystifying the toughest exam topics. 3) Security from [email protected]. Accompanying Web site provides students with authentic interactive exam-simulation software that grades their results and automatically links to e-book study guide for instant review of answer concepts. Covers Critical Security Exam. This exam was created to meet the demand for a security-based examination which verifies an administrator's ability to implement and maintain secure Windows 2000 network. Fast growing certification gains in popularity. The new MCSE certification launched in March and already there are 17,000 MCSA-certified professionals (data as of May, 31, 2002, Microsoft Corp.). This exam also serves as an elective for MCP status and other certifications. Best selling author with over 150,000 copies in print. Tom Shinder's books have over 150,000 copies in print and he's a regular speaker at the security industry's leading Black Hat Briefings. His Configuring ISA Server 2000, has sold over 45,000 units worldwide in a year. First in-depth security exam from Microsoft. As Microsoft certification guru Ed Tittell points out, "this is the first real, nuts-and-bolts security exam in the MCP line-up. This exam is the first MCP test to really dig into some of the most important details involved in locking down Windows systems and networks in the first place, and to step systematically through the processes involved in keeping Windows networks and systems secured thereafter." $2,000 worth of training wrapped in a $60 book/DVD/Web-enhanced training system. Certification Magazine's 2001 reader survey revealed that the average certification costs nearly $2,000. So our low-priced study package delivers unsurpassed value for cost-conscious IT departments and trainees.

Digital culture has occasioned a seismic shift in the discourse around contagion, transmission, and viral circulation. Yet theater, in the cultural imagination, has always been contagious. Viral Performance proposes the concept of the viral as an essential means of understanding socially engaged and transmedial performance practices since the mid-twentieth century. Its chapters rethink the Living Theatre’s Artaudian revolution through the lens of affect theory, bring fresh attention to General Idea’s media-savvy performances of the 1970s, explore the digital-age provocations of Franco and Eva Mattes and Critical Art Ensemble, and survey the dramaturgies and political stakes of global theatrical networks. Viral performance practices testify to the age-old—and ever renewed—instinct that when people gather, something spreads. Performance, an art form requiring and relying on live contact, renders such spreading visible, raises its stakes, and encodes it in theatrical form. The artists explored here rarely disseminate their ideas or gestures as directly as a viral marketer or a political movement would; rather, they undermine simplified forms of contagion while holding dialogue with the philosophical and popular discourses, old and new, that have surrounded viral culture. Viral Performance argues that the concept of the viral is historically deeper than immediate associations with the contemporary digital landscape might suggest, and far more intimately linked to live performance

Andrew Chen is a blogger and entrepreneur focused on consumer internet, metrics and user acquisition. He is an advisor/angel for early-stage startups including Appsumo, Cardpool (acquired by Safeway), Catchfree, Gravity, Mocospace, Launchbit, Qik (acquired by Skype), WeeWorld, Votizen, and is also a 500 Startups mentor. In his blog, Andrew shares his best advice for a viral startup. This eBook includes the most interesting, popular, and relevant advice from Andrew's blog (www.andrewchenblog.com) and organizes it into actionable advice for readers. Linking to additional resources and further reading, it's the perfect road map that breaks down the path to a truly successful viral company.