Theory Of The Gimmick

A provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism. Repulsive and yet strangely attractive, the gimmick is a form that can be found virtually everywhere in capitalism. It comes in many guises: a musical hook, a financial strategy, a striptease, a novel of ideas. Above all, acclaimed theorist Sianne Ngai argues, the gimmick strikes us both as working too little (a labor-saving trick) and as working too hard (a strained effort to get our attention). Focusing on this connection to work, Ngai draws a line from gimmicks to political economy. When we call something a gimmick, we are registering uncertainties about value bound to labor and time—misgivings that indicate broader anxieties about the measurement of wealth in capitalism. With wit and critical precision, Ngai explores the extravagantly impoverished gimmick across a range of examples: the fiction of Thomas Mann, Helen DeWitt, and Henry James; photographs by Torbjørn Rødland; the video art of Stan Douglas; the theoretical writings of Stanley Cavell and Theodor Adorno. Despite its status as cheap and compromised, the gimmick emerges as a surprisingly powerful tool in this formidable contribution to aesthetic theory.

Envy, irritation, paranoia—in contrast to powerful and dynamic negative emotions like anger, these non-cathartic states of feeling are associated with situations in which action is blocked or suspended. In her examination of the cultural forms to which these affects give rise, Sianne Ngai suggests that these minor and more politically ambiguous feelings become all the more suited for diagnosing the character of late modernity. Along with her inquiry into the aesthetics of unprestigious negative affects such as irritation, envy, and disgust, Ngai examines a racialized affect called “animatedness,” and a paradoxical synthesis of shock and boredom called “stuplimity.” She explores the politically equivocal work of these affective concepts in the cultural contexts where they seem most at stake, from academic feminist debates to the Harlem Renaissance, from late-twentieth-century American poetry to Hollywood film and network television. Through readings of Herman Melville, Nella Larsen, Sigmund Freud, Alfred Hitchcock, Gertrude Stein, Ralph Ellison, John Yau, and Bruce Andrews, among others, Ngai shows how art turns to ugly feelings as a site for interrogating its own suspended agency in the affirmative culture of a market society, where art is tolerated as essentially unthreatening. Ngai mobilizes the aesthetics of ugly feelings to investigate not only ideological and representational dilemmas in literature—with a particular focus on those inflected by gender and race—but also blind spots in contemporary literary and cultural criticism. Her work maps a major intersection of literary studies, media and cultural studies, feminist studies, and aesthetic theory.

The zany, the cute, and the interesting saturate postmodern culture, dominating the look of its art and commodities as well as our ways of speaking about the ambivalent feelings these objects often inspire. In this study Ngai offers an aesthetic theory for the hypercommodified, mass-mediated, performance-driven world of late capitalism.

"Dissent Events: Protest, the Media and the Political Gimmick in Australia offers a contemporary history of collective action in Australia over the last four decades, from the halting experiments of the early sixties, to more recent actions involving Pauline Hanson's One Nation Party, the quest for reconciliation, and the anti-corporate campaigners of the S11 Alliance. It tells the story of these performances, develops a set of concepts to analyse their changing form and illuminates the larger story of social and political change in recent Australian life."--BOOK JACKET.

Theory—an embattled discourse for decades—faces a new challenge from those who want to model the methods of all scholarly disciplines on the sciences. What is urgently needed, says D. N. Rodowick, is a revitalized concept of theory that can assess the limits of scientific explanation and defend the unique character of humanistic understanding.

Approaching the study of literature as a unique form of the philosophy of language and mind--as a study of how we produce nonsense and imagine it as sense--this is a book about our human ways of making and losing meaning. Brett Bourbon asserts that our complex and variable relation with language defines a domain of meaning and being that is misconstrued and missed in philosophy, in literary studies, and in our ordinary understanding of what we are and how things make sense. Accordingly, his book seeks to demonstrate how the study of literature gives us the means to understand this relationship. The book itself is framed by the literary and philosophical challenges presented by Joyce's Finnegan's Wake and Wittgenstein's Philosophical Investigations. With reference to these books and the problems of interpretation and meaning that they pose, Bourbon makes a case for the fundamental philosophical character of the study of literature, and for its dependence on theories of meaning disguised as theories of mind. Within this context, he provides original accounts of what sentences, fictions, non-fictions, and poems are; produces a new account of the logical form of fiction and of the limits of interpretation that follow from it; and delineates a new and fruitful domain of inquiry in which literature, philosophy, and science intersect. Table of Contents: Preface Note on Abbreviations Introduction: What Are We When We Are Not? Part I The Surface of Language and the Absence of Meaning 1. From Soul-Making to Person-Making 2. The Logical Form of Fiction 3. The Emptiness of Literary Interpretation 4. To Be But Not To Mean 5. How Do Oracles Mean? Part II Senses and Nonsenses: Joyce's Finnegans Wake and Wittgenstein's Philosophical Investigations 6. A Twitterlitter of Nonsense: Askesis at Finnegans Wake 7. The Analogy between Persons and Words 8. "The Human Body Is the Best Picture of the Human Soul" 9. The Senses of Time 10. Being Something and Meaning Something Bibliography Acknowledgments Index This is an adventurous and unusual book. Bourbon moves back and forth between literary and philosophical contexts with ease, showing in multifarious ways how the one can, often in unexpected ways, illuminate the other. Throughout these wide-ranging explorations Bourbon uncovers a good deal about both the nature of literary meaning and our distinctive -- if tellingly irreducible -- relations to literary texts. --Garry L. Hagberg, author of Art as Language: Wittgenstein, Meaning, and Aesthetic Theory and Meaning and Interpretation: Wittgenstein, Henry James, and Literary Knowledge

This book looks beyond the usual explanations of why sports fascinates, and also strives for a language that can frame the pleasure we take in watching athletic events. Gumbrecht argues that the fascination with watching sports is probably the most popular and potent contemporary form of aesthetic experience.

Modern theory needs a history lesson. Neither Marx nor Nietzsche first gave us theory—Hegel did. To support this contention, Andrew Cole’s The Birth of Theory presents a refreshingly clear and lively account of the origins and legacy of Hegel’s dialectic as theory. Cole explains how Hegel boldly broke from modern philosophy when he adopted medieval dialectical habits of thought to fashion his own dialectic. While his contemporaries rejected premodern dialectic as outdated dogma, Hegel embraced both its emphasis on language as thought and its fascination with the categories of identity and difference, creating what we now recognize as theory, distinct from systematic philosophy. Not content merely to change philosophy, Hegel also used this dialectic to expose the persistent archaism of modern life itself, Cole shows, establishing a method of social analysis that has influenced everyone from Marx and the nineteenth-century Hegelians, to Nietzsche and Bakhtin, all the way to Deleuze and Jameson. By uncovering these theoretical filiations across time, The Birth of Theory will not only change the way we read Hegel, but also the way we think about the histories of theory. With chapters that powerfully reanimate the overly familiar topics of ideology, commodity fetishism, and political economy, along with a groundbreaking reinterpretation of Hegel’s famous master/slave dialectic, The Birth of Theory places the disciplines of philosophy, literature, and history in conversation with one another in an unprecedented way. Daring to reconcile the sworn enemies of Hegelianism and Deleuzianism, this timely book will revitalize dialectics for the twenty-first century.