There S Money Where Your Mouth Is

Voices are increasingly in demand for commercials, cartoon characters, announcements, and other spots. This outstanding handbook explains how to launch a career and ?nd work. Along with sample commercials and script copy, the author gives advice on vocal exercises, self-promotion, and business matters. Chapters include: getting started, voice-over aerobics, copy basics, melody and tempo, layering techniques, believing what you say, commercial and stylized characters, corporate narration, animation, video games and toys, getting an agent, marketing your talent, and staying on top of the business. This expanded edition features new tips on making a demo CD, vocal modulation and breath techniques, advanced copy-reading strategies, and a section on how copywriters see the job of the voice artists for whom they write. If you’ve ever been interested in voice-over acting, you need this book!

“The bible of our industry” —Harlan Hogan How to sell your voice and make a living from it. Voices are increasingly in demand for commercials, video games, audio books, cartoon characters, announcements, and other spots. This outstanding handbook explains how to launch a career and work in the field of professional voice-overs. Along with sample commercials and script copy, the author gives advice on vocal exercises, self-promotion, and business matters. Chapters cover everything from breaking into the industry, getting an agent, and marketing your talent to exercises in voice aerobics, melody and tempo, and delivering believable narration. Copy basics, layering techniques, and commercial and stylized characters are also discussed. This expanded edition features: New tips on making a demo Vocal modulation and breath techniques Advanced copy-reading strategies In addition to all of this useful information, there is a section on how copywriters see the job of the voice artists for whom they write, giving voice-over actors an inside scoop. If you've ever been interested in voice-over acting, you need this book!

A guide to working as a voice-over performer includes advice on marketing, hiring an agent,creating demo tapes, reading copy, and vocal preparation.

Offers advice on how to launch and maintain a career in voice over work in commercials, cartoons and announcements, including how to get started, copy basics, melody and tempo, getting an agent and marketing your talent. Original.

Advertising and other forms of marketing communications are not serving the needs of marketers or their audiences as well as they should. Faced with increasing pressure for accountability, marketers are often disappointed in the result of their communications investment. The problem is that marketers continue to focus most of their resources on the types of communications that have little credibility with and impact on audiences. Parker Stoner of marketing communications agency Swanson Russell says there is a Hierarchy of Marketing Communications Effectiveness in which the categories of communications near the top have much greater influence on purchase decisions compared to the often overused categories lower in the hierarchy. Near the top of the hierarchy are peoples' actual and virtual experiences with brands, along with recommendations from sources they trust. On the other hand, basic brand awareness and image advertising, brand sponsorships, and other types of commonly used communications are found near the bottom of the hierarchy. In Put Your Mouth Where the Money Is, Stoner argues that marketers need to allocate more of their communications (mouths) to those categories that most influence audience purchases (money). Put Your Mouth Where the Money Is begins by helping marketers make a CONNECTION with their audiences by explaining why and where to refocus marketing communications resources. It follows with a recommended PROCESS to implement and measure communications among their customers and prospects. It then concludes with IDEAS for marketers to develop marketing communications that enhance the value of their products for customers. When followed, the principles help marketers better engage and influence their audiences, resulting in greater return on marketing communications resources.

Voice-overs represent a potentially lucrative enterprise for anyone with vocal talent. A well-connected voice actor can make as much in an hour as a stage actor can make in six weeks, and that's before the "residuals" are earned. The lucrative voice-over field is one of the best ways to pay the bills while exploring stage and screen work, or it can become a fascinating career in itself.

One of the Best 5 Books of 2014 — Esquire "I’ve been waiting for this book for a long time. Well, not this book, because I never imagined that the book I was waiting for would be so devastatingly smart and funny, so consistently entertaining and unflinchingly on target. In fact, I would like to have written it myself – if, that is, I had lived Linda Tirado’s life and extracted all the hard lessons she has learned. I am the author of Nickel and Dimed, which tells the story of my own brief attempt, as a semi-undercover journalist, to survive on low-wage retail and service jobs. Tirado is the real thing." —from the foreword by Barbara Ehrenreich, New York Times bestselling author of Nickel and Dimed We in America have certain ideas of what it means to be poor. Linda Tirado, in her signature brutally honest yet personable voice, takes all of these preconceived notions and smashes them to bits. She articulates not only what it is to be working poor in America (yes, you can be poor and live in a house and have a job, even two), but what poverty is truly like—on all levels. Frankly and boldly, Tirado discusses openly how she went from lower-middle class, to sometimes middle class, to poor and everything in between, and in doing so reveals why “poor people don’t always behave the way middle-class America thinks they should.”

A Creative Performance Approach to Producing Podcasts that Showcase and Monetize Your Skills, Knowledge, and Personality Voice-Overs for Podcasting is exactly what podcasters of all levels need: an essential handbook to create, build, improve, and connect with audiences around the globe. Written by veteran voice-over coach and author, Elaine A. Clark, this book delivers the nuts and bolts of podcasting and elevates it to a new creative level where the voice is the star and the listener is the happy recipient. Clark shows the reader how, in addition to developing knowledge and expertise on their topic, a podcaster’s emotion, storytelling, content, voice, and performance techniques can hugely impact listeners and reviews. This must-read guide offers a fresh approach for podcasters to perform and deliver the most engaging story that audiences will want to hear, turning a small fan base into millions of subscribers. Chapters cover topics such as: Podcasting styles Episode formatting Voice quality and improvement Performance techniques Tips for overcoming pitfalls and challenges Recording, editing, and equipment Posting podcasts Monetizing Legal matters Insider tips and tricks What’s trending And much more practical and creative advice! With Voice-Overs for Podcasting, you’ll be on your way to creating, improving, and sharing your voice and story with the world.