This Slimming Business

Sugar. It's killing us. Why do we eat so much of it? What are its hidden dangers? In 1972, when British scientist John Yudkin first proved that sugar was bad for our health, he was ignored by the majority of the medical profession and rubbished by the food industry. We should have heeded his warning. Today, 1 in 4 adults in the UK are overweight. There is an epidemic of obese six month olds around the globe. Sugar consumption has tripled since World War II. Using everyday language and a range of scientific evidence, Professor Yudkin explores the ins and out of sugar, from the different types - is brown sugar really better than white? - to how it is hidden inside our everyday foods, and how it is damaging our health. Brought up-to-date by childhood obesity expert Dr Robert Lustig M.D., his classic exposé on the hidden dangers of sugar is essential reading for anyone interested in their health, the health of their children and the health of modern society. '[A] valiant . . . attempt to warn us against our lust for sucrose' Geoff Watts, British Medical Journal ' A medical classic' Jack Winkler, Nutrition Policy Unit, London Metropolitan University 'Arguably the leading nutritionist of his time' Guardian 'Yudkin was far ahead of his time with his idea of nutrition as a subject of great breadth: not just the study of the composition of foods, but the importance of enjoying a variety of fresh foods, and the recognition of the psychological and social factors that cause us to choose certain foods and avoid others' Independent 'Worldwide, around 180million tonnes of refined sugar is produced each year and the UK market alone is worth nearly £1billion. Little wonder that no one listened to eminent nutritionist Professor John Yudkin when he called sugar 'pure, white and deadly' back in 1972 and quite rightly warned of the links between excessive consumption and heart disease' Catherine Collins, Principal Dietician, St George's Hospital John Yudkin (8 August 1910 - 12 July 1995) was a British physiologist and nutritionist, whose books include This Slimming Business, Eat Well, Slim Well and This Nutrition Business. He became internationally famous with his book Pure, White and Deadly, first published in 1972, and was one of the first scientists to claim that sugar was a major cause of obesity and heart disease. Robert H. Lustig, M.D. has spent the past sixteen years treating childhood obesity and studying the effects of sugar on the central nervous system and metabolism. He is the Director of the UCSF Weight Assessment for Teen and Child Health Program and also a member of the Obesity Task Force of the Endocrine Society. His YouTube video lecture Sugar: The Bitter Truth has received over two million hits, he recently appeared on the BBC 2 documentary The Men Who Made Us Fat and his book Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity, and Disease is being published in Autumn 2012.

You can lose weight like crazy, and you can achieve anything! Autumn Calabrese shares the revolutionary step-by-step approach to lose weight that made her one of the top fitness and nutrition celebrities in the world. No cutting corners and no BS: In this book she reveals the personal struggles that shaped her approach to overcome excuses that led to this 30-day plan to succeed at weight loss, and life! Hey there! I’m Autumn Calabrese. I’m a Midwest girl, a single working mom who really had no business being in the business of health and fitness. But I found my passion in helping people achieve their weight-loss and health goals. I turned myself into a mini mega-mogul of nutrition and fitness with two of Beachbody’s most successful programs ever: 21 Day Fix and The Ultimate Portion Fix. I’ve led a crazy life and it’s still crazy—probably a lot like yours. I’ve faced tremendous hardships and disappointments that have deflated my self-confidence. But I’ve found a way to turn “failures” into “redirections” that have transformed my life. And you can do it, too! Over the past five years, I’ve helped hundreds of thousands of people finally get control of food and lose 10, 20, 30, even more than 100 pounds with my breakthrough weight-loss programs. And, now I’m going to do the same for you! Imagine enjoying your favorite CARBS, WINE AND COCKTAILS, AND EVEN CHOCOLATE CAKE and still melt fat to build the lean, fit, healthy body you’ve always wanted! Here’s my proposition: Give me just 30 days of your time, trust my process, GO ALL IN, and see what happens to your body. If you’ve ever struggled to lose weight before, I know why, and I have the solution. Lose Weight Like Crazy is NOT a DIET. There’s Zero Deprivation. It works by automatically controlling your portion sizes, eliminating those unhealthy, sugary processed foods that trigger cravings, and filling you up on a proven ratio of healthy whole foods. It’s simple. It’s backed by science. And it works. Here’s what YOU can expect while you lose weight like crazy: You won’t count calories! You won’t feel hungry or deprived! You can enjoy dessert! You can have a cocktail with your friends! You can speed up your results by adding fast, fun exercise routines that you’ll love! (free lifetime access to my 2 new workout videos included with the book!) You can maintain your new body and feel amazing—for life!

Jim Karas's health and fitness book shot to number one in its first appearance on the New York Times's 'Advice and How-to' bestseller list. To capture an increasingly cynical fitness market, Jim needed a unique approach. And he found it. He turned his business training into practical, easy-to-follow steps to lose weight. He used simple tried-and-tested business analogies to draw parallels with weight-loss, with fantastic results. As a result, anyone familiar with the principles of business can lose the pounds his way, using simple ideas like mission statements and monthly targets: weight-loss is profit after all. This book maps out the exact route to follow, not just to lose weight and become fit, but to remain that way. Blowing the lid off the old excuses, Jim motivates the reader through the programme and gives them the desire to succeed.

Calorie information is ubiquitous. On packaged food, restaurant menus and online recipes we see authoritative numbers that tell us the calorie count of what we're about to consume. And we treat these numbers as gospel; counting, cutting, intermittently consuming and, if you believe some 'experts' out there, magically making them disappear. We all know, and governments advise, that losing weight is just a matter of burning more calories than we consume. Here's the thing, however, that most people have no idea about. ALL of the calorie counts that you see everywhere today, are WRONG. In Why Calories Don't Count Dr Giles Yeo, obesity researcher at Cambridge University, challenges the conventional model and demonstrates that all calories are not created equal. He addresses why popular diets succeed, at least in the short term, and why they ultimately fail, and what your environment has to do with your bodyweight. Once you understand that calories don't count, you can begin to make different decisions about how you choose to eat, learning what you really need to be counting instead. Practical, science-based and full of illuminating anecdotes, this is the most entertaining dietary advice you'll ever read.

In Real Food, Healthy, Happy Children, Kath Megaw offers a research grounded yet easy-to-grasp guide on what to feed children at the different stages of their development. A long-term advocate of low-carb eating, her mission is to convert parents and children away from the processed, nutrient-poor foods that surround them in everyday life and to win them over to 'real', natural food. Marrying practicality with warmth, science with common sense and the experience of a healthcare professional with the intuition of a mother, Kath's approach to how children should eat extends beyond the body-centred focus of nutrition.'When meals incorporate taste experiences, social interaction and emotional connections, along with high nutritional impact, the result is altogether healthier, happier, children.'

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