Thomas Aquinas On Persuasion

This analysis of the human need to persuade offers a new, creative, application of Aristotelian essentialism to human discourse. Using Thomas Aquinas’s adaptation of essentialism as a starting point, Jeffrey J. Maciejewski argues that persuasion is natural to human beings and that it possesses dispositional properties that bring about stages of human action that ultimately harmonize the operations of the mind in addition to harmonizing human relationships. Aquinas’s philosophy of human nature is reviewed and re-examined in order to discover why it is that humans need to persuade themselves and each other. The book should be of considerable interest to scholars of human nature, Thomist philosophy, and those interested in the history of rhetoric and rhetorical theory.

The Rules of Persuasion not only explains exactly how persuasion works in all forms of human communication, but it also presents a clear and effective model you can use to put the elements and chemistry of persuasion to work for you in your personal and professional lives. Using insights and examples from art to history to literature to hip-hop, author Carlos Alvarenga updates and expands ideas first presented in Aristotle’s Rhetoric, adding original observations regarding the role of the audience in persuasion, persuasion in social media, as well as what happens when the rules of persuasion are used to deceive and corrupt audiences—even entire nations. “From Aristotle to Instagram, Carlos Alvarenga weaves together examples from ancient Greek and Roman texts to modern-day art, film, hip-hop, and social media to provide a useful overview of the tools and levers of persuasion in a variety of contexts. Informative and thought-provoking, this book illuminates the exact ways in which words and ideas, persuasively communicated, have shaped people's actions and beliefs from antiquity to the present.” —Jason Steinhauer, bestselling author, History, Disrupted: How Social Media & the Worldwide Web Have Changed the Past “Many of us in the arts struggle to communicate to different audiences in ways that inspire. The insights of Carlos Alvarenga draw on decades of experience helping leaders craft and convey their message. By laying out a clear approach with examples ranging from real-life coaching experiences to ad campaigns to artworks, he transforms the ‘art’ of persuasion into a practical framework that enables readers to sharpen their abilities to influence and motivate others.” —Amy Landau, Ph.D., Director of Education and Interpretation, Fowler Museum at UCLA

This book analyses the case law of the European Court of Human Rights (ECtHR) from the point of view of argumentative tools used by the Court to persuade the audience – States, applicants and public opinion – of the correctness of its rulings. The ECtHR judgments selected by the authors concern justification of some of the most difficult issues. These are matters related to human life, human dignity and the right to self-determination in matters concerning one’s private life. The authors looked for paths and repetitive patterns of argumentation and divided them into three categories of argumentative tools: authority, deontological and teleological. The work tracks how ECtHR judges aim to find a consensual, universal and, at the same time, pragmatic and axiologically neutral narrative on the collisions of rights and interests in the areas under discussion. It analyses whether the voice of the ECtHR carries the overtones of an ethical statement and, if so, to which arguments it appeals. The book will be of interest to academics and researchers working in the areas of jurisprudence, human rights law, and law and language.

This is a history of Western culture, divided into two parts. The first concerns the aggressive championing of monotheism by Jewish people as their distinctive national culture (although they only fell into or embraced it late in their development). Jesus offended by proposing an inversion of the divine protocols and an agenda more in harmony with international political realities: the one God proposed to use the Jews to reach (and transform) the entire human race, which was the actual object of His redemptive and creative energies. With the Renaissance widening opportunities for study, travel, learning and discovery, authorities had greater difficulty justifying limitations on individuals’ freedom of expression of heterodox artistic, political, philosophical or religious positions. This book explores the difficult modern psychological adjustment of dealing with a world with diminishing centers of authority – where it often seems as if no one is in charge – while also doing justice to one’s feelings of frustration and lack of fulfillment without becoming a radical narcissist.

The work of Thomas Aquinas has always enjoyed a privileged position as a pillar of Catholic theology, but for centuries his standing among western philosophers was less sure. Today, Aquinas's work is recognized as a cornerstone of the western philosophical tradition. This book offers a full-scale introduction to Aquinas's philosophy. Brian Davies has collected in one volume the best recent essays on Aquinas by some of the world's foremost scholars of medieval philosophy. Taken together, they illuminate the entire spectrum of Aquinas's thought: philosophy of nature, logic, metaphysics, natural theology, philosophy of mind, philosophy of action, and ethics. The essays are philosophically solid, readable, informative, critical, and evaluative of the texts of Aquinas. Davies frames the essays with a detailed introduction that provides an account of Aquinas's life and works, as well as of his major philosophical conclusions.

This book provides a guide to becoming an empowered citizen, capable of achieving success when advocating with local government. Based on interviews with mayors, together with documentary evidence, analyses of public meetings, and the author’s own experience of advocacy, volunteering on city committees, and work on political campaigns, it describes how to advocate with local government officials, whom to contact, what to say when and where, and how to locate the facts, figures, and stories that can lend credence to an advocacy campaign. Guided by the ideas that persuasion efforts can succeed, are not difficult to undertake, and are in fact appreciated by public officials; that the system is open and that citizens have a fair chance of advancing their point of view; and that democracy depends upon citizen engagement, it presents concrete case studies in order to illustrate the guidance provided. With advice on how to organize and implement a successful advocacy campaign at a local level—and what to avoid—Persuading Local Government provides an antidote to the alienation of national politics, showing that local efforts at persuasion are meaningful and effect change on matters that affect people’s everyday lives.

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.