Thomas Cook International Top 50 Ski Resorts

THE INCREASING POPULARITY OF SKIING HAS PROMPTED ARNOLD WILSON TO WRITE THIS PERCEPTIVE, SOMETIMES WITTY, ALWAYS INFORMATIVE BOOK ON THE WORLD'S TOP SKI RESORTS. FMT.280X223MM,208PP, 130 COLOUR ILLUSTRATIONS, TARGET PRICE $14.95. 02/05/89-AGREED;7500+THOMAS COOK+BCX331PX$15.95.125 PRESENTERS TO BE SUPPLIED IN TWO WEEKS FOR VIKING U.S. TO BE CHARGED AT COST.PLUS 10 REST OF THE GROUP FREE.

The author, who is the senior ski writer for The Financial Times, presents in this book, a selection of 50 world class ski resorts including those in Austria, France, Italy, Switzerland, the United States, Canada, Argentina and Japan giving all the relevant facts and figures.

The Internet is an ideal medium for travel and tourism and its use has continued to grow at a dramatic rate (some forecasts have suggested that travel and tourism's share of e-commerce could rise to 50 per cent in the next few years). This book offers guidance to both destination management organisations (DMOs) and tourism businesses on how best to use e-commerce. The first part analyses market trends and explains the concepts of e-business and customer relationship management. The second part focuses on the DMOs, and how they can respond to the changing value chains and how they can provide websites for consumers, intermediaries, travel media and tourism businesses. The last part is concerned with e-business for tourism suppliers, particularly small and medium sized enterprises.

Contains a market research guide to the travel and tourism industry, including airlines, hotels, tour operators; travel agencies; E-commerce firms, cruise lines and car rentals. This book is useful for competitive intelligence, strategic planning, employment searches, or financial research.