To Kill A Unicorn

A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.

KILL A UNICORN OR DIE TRYINGThe gods are dead. The fae rule Gaia.Cain used to kill for the fae. The only human to become a member of the Oblivion Guard, he killed one time too many and had enough. Leaving it all behind wasn't as easy as turning in a resignation. But the fae had trained him well and soon it was they who bargained for him to leave Feary and live in exile in Gaia.Now a tracker for an assassination and bounty hunting agency, Cain doesn't kill anymore. When his mission to track a teenage girl goes horribly wrong, he and the girl end up on the run from powerful forces the likes of which he's never seen before.That's because the fae have been hiding a terrible secret. The gods aren't dead. In fact, they're very much alive and killing humans they deem too powerful to survive. The girl is in their crosshairs and now he is too.To make matters worse, Cain discovers he's dying from the curse of Cthulhu. The cure? Eating a living, beating unicorn heart. Cain thought unicorns were extinct, but a mystery party offers him salvation: a unicorn for the assassination of the leader of the Mages Guild. With the gods, the fae, and the rest of the supernatural world hunting the hunter, the odds don't look good. But Cain has survived too much to give up now. And the high and mighty are about to find out what real fear feels like.

It’s the epic battle of brains against manes. Which side are you on? It’s a question as old as time itself: which is better, the zombie or the unicorn? This all-original anthology edited by Holly Black (Team Unicorn) and Justine Larbalestier (Team Zombie) makes strong arguments for both sides in the form of spectacular short stories. Half of the stories portray the strengths—for good and evil—of unicorns, and half show the good (and really, really badass) side of zombies. Contributors include many bestselling authors, including Cassandra Clare, Libba Bray, Maureen Johnson, Meg Cabot, Scott Westerfeld, and Margo Lanagan. This anthology will have everyone asking: Team Zombie or Team Unicorn?

Forget everything you ever knew about unicorns. The fluffy, sparkly, friendly “horses” so popular the world over don’t exist. Real unicorns are killers. Beasts the size of elephants, with cloven hooves that shake the earth, hides impervious to bullets, and horns that contain a deadly poison, unicorns can outrun a sports car and smell a human from a mile away. And they can only be killed by virgin warriors descended from Alexander the Great. Sixteen-year-old Astrid Llewelyn has grown up with her mom Lilith’s tall tales about unicorns and their exalted family heritage, but figures her mom’s crazy. But the scary stories her mom told her about the monsters in her formative years left her with a firm phobia about unicorns, even the cutesy kind popular with young girls. But when one of the monsters attacks her boyfriend in the woods—thereby ruining any chance of him taking her to prom—Astrid finds herself headed to Rome to train as a unicorn hunter. “As swift and sure-footed as a killer unicorn, Rampant weaves a vibrant new mythology from venerable threads.”—Scott Westerfeld, bestselling author of the Uglies series

"This book will serve as that hard reset for you to scan through whenever you're feeling weak, being taken advantage of, or simply burnt the fuck out. This isn't a traditional book with chapters that build towards an ending. It's a collection of several thematically similar entries that focus on the much-needed goal of extinguishing your weak traits, your negative thoughts, and your debilitating fears so you can quickly regain your place of power in your Universe"--Page 1.

Fans of the magical unicorn are legion, and the unicorn’s appearance in pop culture shows no signs of waning. This book presents lighthearted, slightly twisted, and always funny practical uses for a unicorn. Everyone loves unicorns—what’s not to love? They’re beautiful, magical creatures. Author Robb Pearlman and illustrator Dave Urban join twistedly hilarious forces once again to create 101 Ways to Use a Unicorn, their follow-up to 101 Ways to Kill a Zombie. This latest book is a manual of sorts, detailing creative ways to employ the neighborhood unicorn in everyday life. The methods range from the practical to pop cultural to slightly dark—but all are laugh-out-loud funny: • Hunger Games: the unicorn is an arrow being shot out of a longbow by a teenage girl • Bookmark: the unicorn’s horn is between the pages of a closed book on a nightstand • Clothesline: a clothesline is strung between the side of a house and the unicorn horn, as a housewife hangs clothes • Award Ceremony Seat Filler: the unicorn is in a tuxedo, seated between Angelina Jolie and Meryl Streep • Jedi: the unicorn’s horn is lit up like a light saber in a fight with Darth Vader Equal parts satire and tribute to this beloved mythical animal, 101 Ways to Use a Unicorn is sure to tickle unicorn fans young and old.

The Last Hunt weaves together all the strands of the great clash between the Hunters and the unicorns. As the Hunters invade Luster, bent on the extermination of the unicorns, the unicorns rally to defend themselves. To do so, they will be forced to make peace with their intimate enemies, the delvers. Even worse, the Hunters may not be the greatest danger. For Luster itself is beginnings to collapse from the damage done to the great world tree when Beloved tore a hole between the worlds. Preventing that collapse will require Cara--reunited at last with her mother and father--to discover the secret of how and why Luster was originally created. But first she must confront her own ancestor, the fierce and wily Beloved!