Transatlantic Magazine

Reprint of the original, first published in 1872. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.

Provides an alternative account of the modernist transatlanticTransatlantic Avant-Gardes offers a revisionary account of the evolution of twentieth-century modernism. Complimenting recent studies of modernist expatriates, Eric White explores new points of contact between European and American avant-gardes to place 'located' figures such as William Carlos Williams, Marianne Moore, Wallace Stevens, Jean Toomer, and Alfred Kreymborg back into the 'global design' of literary modernism. Focusing on artist-run 'little magazines' (including Others, Contact, The Little Review, Blast, The Dial, Fire!!, and Pagany) and selected fine press publications and mainstream periodicals, White also reconsiders the boundaries that traditionally divide modernist literature into 'exile' and 'localist', or 'regionalist' and 'cosmopolitan', factions. Thus, the book proposes a version of localist modernism that prioritises issues of geographic and textual 'location' to deliver a 'networked' approach to American modernism in the transatlantic context. Combining literary-historical, textual, and cultural criticism, Transatlantic Avant-Gardes provides a new reading of the specialised literary networks that interrogated the relationship between geographic place, textual space and national identity in the modernist transatlantic.

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.