Translation Re Creation

This book is a study of European-language translations of Naxi ritual manuscripts, the ritual literature of a small ethnic group living in southwest China’s Yunnan Province. The author discusses the translations into European languages (in English, French and German) from the late nineteenth century to the second half of the twentieth century, revealing a history of fragmentary yet interconnected translation efforts in the West. By exploring this network, he shows how translation can be understood as a metonymic “recreation” of textual worlds. As Naxi manuscripts are semi-oral texts representing an oral-formulaic tradition, their translation involves a metonymic relay of partial incorporations from manuscript/image to reading/spoken language. Therefore, the book engages in a series of textual excavations to uncover the previously occluded contemporaneous readings that would have led to the translations we can consult today, particularly in an attempt to understand how the Naxi literature came to be part of Ezra Pound’s Cantos. Scholars in the field of ethnic minority literature in China and translation studies will find this book beneficial, and it will make new contributions to comparative literature between the East and West.

This book is a study of European-language translations of Naxi ritual manuscripts, the ritual literature of a small ethnic group living in southwest China's Yunnan Province. The author discusses the translations into European languages (in English, French and German) from the late nineteenth century to the second half of the twentieth century, revealing a history of fragmentary yet interconnected translation efforts in the West. By exploring this network, he shows how translation can be understood as a metonymic "recreation" of textual worlds. As Naxi manuscripts are semi-oral texts representing an oral-formulaic tradition, their translation involves a metonymic relay of partial incorporations from manuscript/image to reading/spoken language. Therefore, the book engages in a series of textual excavations to uncover the previously occluded contemporaneous readings that would have led to the translations we can consult today, particularly in an attempt to understand how the Naxi literature came to be part of Ezra Pound's Cantos. Scholars in the field of ethnic minority literature in China and translation studies will find this book beneficial, and it will make new contributions to comparative literature between the East and West.

This work focuses on translators and readers as participants in the communicative process, where the use of allusions is one type of problem to be solved. Reader-response tests and interviews with professional translators highlight the difficulty in conveying the function and meaning of allusive passages to readers in another culture. The many examples discussed also provide materials for translation teachers wanting to address the translation of allusions in their courses.

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.

Past attempts at writing a history of Chinese translation theory have been bedeviled by a chronological approach, which often forces the writer to provide no more than a list of important theories and theorists over the centuries. Or they have stretched out to almost every aspect related to translation in China, so that the historical/political backdrop that had an influence on translation theorizing turns out to be more important than the theories themselves. In the present book, the author hopes to devote exclusive attention to the ideas themselves. The approach adopted centers around eight key issues that engaged the attention of theorists through the course of the twentieth century, in the hope that a historical account will be presented that is not time-bound. On the basis of 38 articles translated into English by teachers and scholars of translation, the author has written four essays discussing the Chinese characteristics of this body of theory. Separately they focus on the impressionistic, the modern, the postcolonial, and the poststructuralist approaches deployed by leading Chinese theorists from 1901 to 1998. It is hoped that publication of this book will make possible cross-cultural dialogue with translation academics in the West, although the general reader will find much firsthand information on Chinese thinking about translation.

The book is a collection of the dialogues between Xu Jun, a well-known expert in French literary translation and eminent “Changjiang” scholar in translation studies in China, and some celebrated literary translators in contemporary China, some of whom are also literary scholars, linguists, poets, prose writers, and editors. It is a fundamental achievement of research on the literary translation in the 20th century in China, involving multiple literary types, such as novels, poetry, dramas, prose, and fairy tales; and multiple languages, such as English, French, German, Russian, Italian, Spanish, Japanese, and Sanskrit. The dialogues are centered on fundamental issues in the theory and practice of literary translation, such as re-creation in literary translation, the relationship between form and content in literary translation, the subjectivity of literary translators, literary translation standards and principles, the gains and losses in literary translation, the principles and methods of literary criticism, and so on. Those translation experts’ experience and multiple strategies not only play an active role in guiding literary translators in practice but also benefit theoretical development in literary translation. Thus, the book will contribute to worldwide translation studies and get well recognized by translation studies students, teachers, and scholars in the world.

Focusing on Rumi, the best-selling Persian mystical poet of the 13th century, this book investigates the reception of his work and thought in North America and Europe – and the phenomenon of ‘Rumimania’ – to elucidate the complexities of intercultural communication between the West and the Iranian and Islamic worlds. Presenting tens of examples from the original and translated texts, the book is a critical analysis of various dimensions of this reception, outlining the difficulties of translating the text but also exploring how translators of various times and languages have performed, and explaining why the quality of reception varies. Topics analysed include the linguistic and pragmatic issues of translation, comparative stylistics and poetics, and non-textual factors like the translator’s beliefs and the political and ideological aspects of translation. Using a broad theoretical framework, the author highlights the difficulties of intercultural communication from linguistic, semiotic, stylistic, poetic, ethical, and sociocultural perspectives. Ultimately, the author shares his reflections on the semiotic specificities of Rumi’s mystical discourse and the ethics of translation generally. The book will be valuable to scholars and students of Islamic philosophy, Iranian studies, and translation studies, but will appeal to anyone interested in the cultural dichotomies of the West and Islam.

Examining the research possibilities, debates and challenges posed by the emerging field of genetic translation studies, this book demonstrates how, both theoretically and empirically, genetic criticism can shed much-needed light on translators' archives, the translator figure and the creative process of translation. Genetic Translation Studies analyses a diverse range of translation materials including manuscripts, typographical proofs, personal papers, letters, testimonies and interviews in order to give visibility, body and presence to translators. Chapters draw on translations of works by authors such as Saint-John Perse, Nikos Kazantzakis, René Char, António Lobo Antunes and Camilo Castelo Branco, in each case revealing the conflicts and collaborations between translators and other stakeholders, including authors, editors and publishers. Covering an impressive array of language contexts, from Portuguese, English and French to Greek, Finnish, Polish and Sanskrit, this book demonstrates the value of the genetic turn in translation studies and offers new ways of working with translator correspondences.