Trends In Mobile Technology And Business In The Asia Pacific Region

This book introduces trends and developments in the area of mobile technology and business in the Asia Pacific region – an area which has emerged as a hotbed for not only much economic development generally, but also the mobile revolution that is sweeping through the globe. Although mobile technology did not originate in the region, over the last decade mobile and wireless technologies and services have rapidly grown in this area. Some companies from this area are taking the leading roles in many aspects of industry (hardware, software and service) and international standard setting organizations as well. The book presents 12 in-depth case studies written by specialists covering many countries in the region in order to provide an evolutionary perspective on mobile technology and business. The book offers both macro-level public policy implications and firm-level strategy for this emerging technology. In-depth case studies of countries written by specialists, including Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Singapore, Taiwan and Thailand An overview of the emerging trends in both technology and business related to mobile technology in the Asia-Pacific region A comprehensive survey of the mobile business markets in the region

This book constitutes the joint refereed proceedings of three workshops held in conjunction with the 9th International Conference on Web Information Systems Engineering, WISE 2008 in Auckland, New Zealand, September, 2008. The 16 revised full papers presented were carefully reviewed and selected from 40 submissions for presentation in the following workshops: The First International Workshop on Web Information Systems Engineering for Electronic Businesses and Governments (E-BAG 2008), The Second International Workshop on Web Usability and Accessibility (IWWUA 2008), and The First International Workshop on Mashups, Enterprise Mashups and Lightweight Composition on theWeb (MEM and LCW 2008).

Technology Diffusion and Adoption: Global Complexity, Global Innovation discusses the emerging topics of information technology and the IT based solutions in global and multi-cultural environments. This comprehensive collection addresses the aspects of innovation diffusion in the field of business computing technologies and is essential for researchers, practitioners, academicians and educators all over the world.

Mobile Telecommunications in a High Speed World tells the story of 3G and higher-speed mobile communication technologies. Over ten years have passed since the first third-generation (3G) licences were awarded following debates about the merits of auctions versus 'beauty contests' then, nothing much happened. More licences were issued, a few roll-outs commenced and everyone began to think it had all been a horribly expensive mistake. That may still turn out to be the case, but in the meantime there have been massive developments in terms of the number of licences and launches worldwide, in the range of services that can be accessed, in the range of devices that can be used to access them, in operator strategies etc. Even the technology has improved considerably with 4G now under discussion. Much of this story has been chronicled, largely on the Internet, but the information is in tens of thousands of bits and pieces and a large part of it is either misleading or just plain wrong. Here, Peter Curwen and Jason Whalley introduce the outcomes of research that has involved the compilation of a unique database which details every licence and launch worldwide involving 3G. The authors discuss the structure of the industry and the strategic behaviour of operators, as well as the social consequences of the spread of 3G. They examine the role of new entry upon competition, and present analysis of the main operators involved, the development of handsets and especially smartphones. A number of country case studies are included. This comprehensive and up-to-date volume includes a number of country studies and is written by two of the world's foremost researchers on this industry. Mobile Telecommunications in a High Speed World will serve the needs of students, academics and those involved, or contemplating involvement, with the telecoms industry. Why pay thousands of dollars to consultancies to separate the wheat from the chaff with respect to 3G when you can read this book.

* This is the only up-to-date book on the market that covers Flash mobile application development. * Evidence of demand – large companies such as Nokia and Samsung are Flash-enabling their phones. * The book will support the new FlashLite version available with the next version of Flash, released later on this year.

@text:A concise, jargon-free guide that covers the main practices and theories that constitute human resource management (HRM). The entries, defined and discussed by a range of international contributors, are drawn from following areas: Employee resourcing The management of employee rewards Developing employees Maintaining good employee relations Tackling emerging issues in the workplace @text:Fully cross-referenced, with suggestions for further reading throughout, this book is a valuable reference for students and professionals seeking to understanding more about the what, why and how of HRM.

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

The "Encyclopedia of Mobile Computing and Commerce" presents current trends in mobile computing and their commercial applications. Hundreds of internationally renowned scholars and practitioners have written comprehensive articles exploring such topics as location and context awareness, mobile networks, mobile services, the socio impact of mobile technology, and mobile software engineering.