Tuning Into Mom

American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the American Mom market, examining the mom's influence on (or control of) the purchasing habits of children of all ages, from infants and toddlers to young adults, and bring focus to the frequently overlooked purchase influence of moms on teenagers. The authors combine large-scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.

From the author of the acclaimed Roll with It comes a moving novel about a girl with a sensory processing disorder who has to find her own voice after her whole world turns upside down. Lou Montgomery has the voice of an angel, or so her mother tells her and anyone else who will listen. But Lou can only hear the fear in her own voice. She’s never liked crowds or loud noises or even high fives; in fact, she’s terrified of them, which makes her pretty sure there’s something wrong with her. When Lou crashes their pickup on a dark and snowy road, child services separate the mother-daughter duo. Now she has to start all over again at a fancy private school far away from anything she’s ever known. With help from an outgoing new friend, her aunt and uncle, and the school counselor, she begins to see things differently. A sensory processing disorder isn’t something to be ashamed of, and music might just be the thing that saves Lou—and maybe her mom, too.

American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the "American Mom" market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages; from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers. The authors combine large scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. The authors also draw on decades of real-world experience to combine their research with implementable examples of best practice. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.

Based on the book of Nehemiah, the author presents an overall approach to parenting.

“If you've ever felt like you're the only one struggling with motherhood, this book is for you.” —Eve Rodsky, New York Times bestselling author of Fair Play From a maternal mental health specialist comes an empowering guide to help reshape your internalized expectations and beliefs around motherhood. Every mom wants to be a good parent—but if you’ve found yourself burned out and overwhelmed trying to be “the perfect mom,” you’re not alone. “We get handed a rulebook of motherhood without realizing it,” says Erica Djossa. “That rulebook comes with an invisible load—a world of mental and physical tasks that keeps us pushing toward perfection while barely being able to breathe.” With Releasing the Mother Load, this renowned parenting specialist shares a guide to help you break free from the crushing burden of unrealistic expectations and reclaim the joy of motherhood while staying true to your own values. As a therapist and the founder of the Momwell community, Erica has learned how many mothers from all backgrounds and walks of life feel trapped by modern motherhood. Here she dispels the falsehoods our culture has built around what it means to be a mom and shares practical, proven guidance for a more empowered approach to parenting, including: • What is the Mother Load? Where our expectations come from and why they don’t serve us or our children • Making the Mother Load visible—the true emotional and physical cost of the many jobs, habits, and beliefs we carry • Sharing the load—tools to establish strong boundaries, express your needs, and build a support system • Practical techniques and scripts to help you create a healthy, balanced, and enriching approach to motherhood “You can chart your own journey in a way that is freeing, feels right to you, and reignites passions and dreams that you thought had died when you began to put everyone else’s needs first,” says Erica Djossa. Here is a life-changing guide for developing a new vision of motherhood that lets you parent more freely and with greater fulfillment—so you can finally release the Mother Load.

Covers issues that more than 150,000 attendees of the nation's largest fatherhood program, Boot Camp for New Dads®, have found important, including tips for work/life balance, finances, getting hands-on with your baby, what's going on with the new mom in your life, what men bring to raising children, what raising children does for men and more.

A daring, funny, and poignant novel about the desire and duty to procreate, by one of our most brilliant and original writers. Motherhood treats one of the most consequential decisions of early adulthood—whether or not to have children—with the intelligence, wit and originality that have won Sheila Heti international acclaim, and which led her previous work, How Should a Person Be?, to be called "one of the most talked-about books of the year" (TIME magazine). Having reached an age when most of her peers are asking themselves when they will become mothers, Heti's narrator considers, with the same urgency, whether she will do so at all. Over the course of several years, under the influence of her partner, body, family, friends, mysticism and chance, she struggles to make a moral and meaningful choice. In a compellingly direct mode that straddles the forms of the novel and the essay, Motherhood raises radical and essential questions about womanhood, parenthood, and how—and for whom—to live.

A memoir by American former actress and singer Jennette McCurdy about her career as a child actress and her difficult relationship with her abusive mother who died in 2013