Twr And Jaguar S V12 Prototype Sports Cars

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

The concise history of the TWR racing team and the compelling story of how TWR Jaguars won the 24 Hours of Le Mans. Tom Walkinshaw was a successful racing driver who parlayed his knowledge of top level race preparation and driving into a career as a team boss. He first of all steered BMW racecars to success, then Rover and Mazda. He then lured Jaguar, recently privatised again from the clutches of BLMC, into the realm of World Class Endurance racing, resulting in wins at the Le Mans 24 Hour race, the Daytona 24 Hour race and scooping the World Manufacturers’ Championship prize.

The Jaguar XJ220 supercar - Jim Randle's 1988 UK Motor Show dream concept with the sensuous shape. Developed and produced from 1989 to 1994 by JaguarSport - the Jaguar/TWR joint venture - as a limited edition 350 car run, it sold in one day for about $415,000with a non-returnable deposit of $80,000, attracting celebrities, speculators and the mega wealthy. Mike Moreton, ace director of impossible projects, who was headhunted for the XJ220 by Tom Walkinshaw, relives the inside story of this fantastic hi-tech car.

In 1968, British Leyland brought together many of Britain's motor manufacturers, with the intention of creating a robust unified group that could equal the strength of the big European conglomerates. But this was not to be. There have been many books about the politics and the business activities of British Leyland, but British Leyland - The Cars, 1968-1986 looks exclusively at the cars that came from the company, both the models it inherited and those it created. The eighteen years of the corporation's existence saw a confusing multitude of different car types, but this book resolves these confusions, clarifying who built what, and when. The book takes 1986 as its cut-off point because this was the year that the old British Leyland ceased to exist and what was left of the car and light commercial business was renamed the Rover Group. The book includes: Production histories and technical specifications of every major model; The special overseas models; Appendices on engines, code names, and factories; Buying guidance on the models built in Britain. This is the most comprehensive book so far to focus on the cars from British Leyland between 1968-1986 and it provides an overview of each model's production history, together with essential specification details. It is profusely illustrated with 178 colour and 63 b&w photographs.

James Taylor remembers very well the disappointment among his petrol-head friends when the XJ-S was announced in 1975. It was not a replacement for the legendary E-type; its colours were uninspired; and its interior was drab. All credit, then, to those people at Jaguar who truly believed in the car and, over a period of nearly 20 years, turned the ugly duckling into a swan. From the moment the XJ-S HE arrived in 1981, there seemed to be renewed hope, and from then on, the car went from strength to strength to become the much-admired grand tourer it always should have been. The book contains a timeline of the key events in the history of the XJ-S and an overview of the evolution of the XJ-S from the XJ27 prototype. Packed with details it gives UK showroom prices through the year and sales in the US by year. Of great interest to all motoring and Jaguar enthusiasts, it is superbly illustrated with 192 colour and black & white photos. James Taylor has been writing professionally about road transport since the late 1970s, his primary interest is in those models that made the British motor industry great.