Ugly Is Only Skin Deep

IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.

Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.

'Pure genius. Absolutely brilliant' Shari Lapena 'A twisted thriller, reminiscent of Patricia Highsmith' Ian Rankin IBA Crime Fiction Book of the Year Winner 2018 ___________ WINNER of the Dead Good Books Award for the Book That You Can't Put Down! She's not who you think she is . . . 'I could probably have been an actress. It is not difficult to pretend to be somebody else. Isn't that what I've been doing for most of my life?' Cordelia Russell has been living on the French Riviera for twenty-five years, passing herself off as an English socialite. But her luck, and the kindness of strangers, have run out. The arrival of a visitor from her distant past shocks Cordelia. She reacts violently to the intrusion and flees her flat to spend a drunken night at a glittering party. As dawn breaks she stumbles home through the back streets. Even before she opens her door she can hear the flies buzzing. She did not expect the corpse inside to start decomposing quite so quickly . . . ___________ 'Bloody brilliant!' Denise Mina 'Extraordinary' A.J. Finn 'The finest psychological thriller writer currently at work' Tammy Cohen 'Dark, brutal and brilliant' Colette McBeth 'Absorbing, beautifully written' The Times, Crime Books of the Year 'Every bit as amazing as her first two [novels]' Lisa Jewell 'Dazzling . . . chilling, mesmerising and, ultimately, devastating. Pure storytelling genius' Mark Edwards

Rejected by her mother and excluded by her school, Flip is a little girl desperate to be loved.

This all-color book details the ubiquitous Beetle, from its beginnings in Germany, through its introduction in the United States in 1949, to the demise of the coupe in 1976 and the convertible in 1979, through the introduction of an all-new Bug. Burt lays out the complete evolution of this unique automotive milestone from "People's Car" to counterculture icon.

Ugly people don’t have feelings. They don’t notice if you stare at them in the street. They’re not like real people. Or that’s what I used to think. When I was younger. Before I learned. After a car crash, Jenna is left permanently scarred. She struggles to rebuild her life, but every stare in the street makes her want to retreat further from the world. Until she meets Ryan. Ryan is also an outsider. When he arrives in town his mother tells him this time it will be different. He doesn’t believe her. Until he meets Jenna. As Ryan and Jenna grow closer, the aftermath of the crash continues to splinter the community. And then a body is found...Skin Deep is a fang-free romance for readers who are allergic to the paranormal.