Unselling

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.

Drawing on many years' experience as a practitioner, Sara Gilbert explains how to structure assessment and programmes of treatment for eating disorders.

This new edition explains what career counselling actually is, why people seek it, and indicates the many contexts where it is used. The text describes in detail the skills, tools, and techniques of career counselling, useful to both professional career counsellors and those for whom career counselling is just part of their work.

`Excellent! Excellent! Excellent! I would thoroughly recommend this book to any other counsellor of psychotherapist. It is described on the back cover as ′outstanding′, ′valuable′ and an ′essential resource′ and I would fully endorse all of these descriptions. I have been qualified for 10 years and have had extensive client experience, but feel I have gained so much from Gilbert′s wisdom on this topic. It is excellent value for money and again I would recommend it to any practitioner′ - The Independent Practitioner ′This book takes the reader gently but thoroughly through the biopsychosocial processes that underpin depression. Excellent worksheets and information sheets are provided as appendices. [It] is a valuable resource for those who already work with depression and essential reading for those considering working in this field′ - Therapy Today `Paul Gilbert provides the reader with a refreshingly wide-ranging, integrative and up-to-date understanding of the nature, assessment and treatment of depression. All psychological therapists will benefit from reading his important book′ - Healthcare Counselling and Psychotherapy Journal `Paul Gilbert writes in a scholarly, yet accessible, style on the bio-psychosocial perspectives of depression. I agree with him that knowledge of such areas is crucial to being able to work effectively with people experiencing depression′ - Nursing Standard, 5 star review `Psychotherapy and Counselling for Depression, Third Edition by the distinguished psychologist, Paul Gilbert, is an outstanding contribution to the field. I read this book with great enthusiasm and interest - and, I must acknowledge - admiration. All clinicians will benefit from reading this valuable book′ - Robert L. Leahy, President, International Association for Cognitive Psychotherapy Paul Gilbert′s Psychotherapy and Counselling for Depression, Third Edition is a popular and practical guide to working with people suffering from depression. The book is based on a wealth of research into evolutionary, cognitive, behavioural and emotion-focused approaches to depression. It outlines how to work with general negativity, sense of failure and abandonment, and feelings of powerlessness, anger, shame and guilt The book examines the essential stages of the therapeutic process from conceptualization and formulation through to a wide variety of interventions for different types of difficulty. It has been greatly revised, expanded and updated for the Third Edition and: o explores in depth the biopsychosocial processes underpinning depression o shows how a compassionate mind approach can be incorporated into different types of therapy o includes a new chapter focusing on the role of the therapeutic relationship, including therapeutic dialogues o features detailed guidance with case examples on how to work with a wide variety of depressions. Psychotherapy and Counselling for Depression, Third Edition is an essential resource and comprehensive guide for practitioners and anyone involved with treating depression. Paul Gilbert is Professor of Psychology in the Mental Health Research Unit at Kingsway Hospital, Derby.

Taking account of developments in the understanding of trauma responses, this volume synthesizes knowledge of both the biological and psychological effects and translates these into practical strategies for use in counselling.

First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.