Uplift

This book explores all relevant aspects of net scoring, also known as uplift modeling: a data mining approach used to analyze and predict the effects of a given treatment on a desired target variable for an individual observation. After discussing modern net score modeling methods, data preparation, and the assessment of uplift models, the book investigates software implementations and real-world scenarios. Focusing on the application of theoretical results and on practical issues of uplift modeling, it also includes a dedicated chapter on software solutions in SAS, R, Spectrum Miner, and KNIME, which compares the respective tools. This book also presents the applications of net scoring in various contexts, e.g. medical treatment, with a special emphasis on direct marketing and corresponding business cases. The target audience primarily includes data scientists, especially researchers and practitioners in predictive modeling and scoring, mainly, but not exclusively, in the marketing context.

A significant advance in climatological scholarship, Tectonic Uplift and Climate Change is a multidisciplinary effort to summarize the current status of a new theory steadily gaining acceptance in geoscience circles: that long-term cooling and glaciation are controlled by plateau and mountain uplift. Researchers in many diverse fields, from geology to paleobotany, present data that substantiate this hypothesis. The volume covers most of the key, dramatic transformations of the Earth's surface.

Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives—their style, health, and economic opportunity. Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.

Originally published: New York: Washington Square Press, 2001.

International Lithosphere Program; Publ. No. 0104

In this book the author puts forward an agenda to enhance intelligence and longevity in humans, select animal species (including dogs, dolphins and elephants), and machines. This effort would extend over 1,000 years or 40 human generations. Enhancements of IQ and longevity in humans would involve both environmental and genetic improvements in membership IQ and longevity. The goal would be a mean IQ of 145 and an average longevity of 100 years in human Uplift Project members by the end of these 1,000 years. Given that Uplift Project members will probably at project outset have better than average IQ and life expectancy, this could involve as little as a two standard deviations increase in IQ (30 points) and one standard deviation increase in longevity (20 years) over these 1,000 years.The Uplift Project would also expand human, animal and machine membership not only across the planet, but to the moon, Mars, and space colonies.