Usable Knowledge

The problem that gives rise to this book is dissatisfaction with social science and social research as instruments of social problem solving. Policy makers and other practical problem solvers frequently voice disappointment with what they are offered. And many social scientists and social researchers think they should be more drawn upon, more useful, and more influential. Out of the discontent have come numerous diagnoses and prescriptions. This thoughtful contribution to the discussion provides an agenda of basic questions that should be asked and answered by those who are concerned about the impact of social science and research on real life problems. In general, Cohen and Lindblom believe that social scientists are crippled by a misunderstanding of their own trade, and they suggest that the tools of their trade be applied to the trade itself. Social scientists do not always fully appreciate that professional social inquiry is only one of several ways of solving a problem. They are also often engaged in a mistaken pursuit of authoritativeness, not recognizing that their contribution can never be more than a partial one. Cohen and Lindblom suggest that they reexamine their criteria for selecting subjects for research, study their tactics as compared to those of policy makers, and consider more carefully their role in relation to other routes to problem solving. To stimulate further inquiry into these fundamental issues, they also provide a comprehensive bibliography.

"Usable Social Science represents a remarkable collaboration between Neil J. Smelser, one of America’s most distinguished sociologists, and John Reed, a highly successful member of corporate America. Together, they accomplish an even more remarkable feat of making accumulated social science knowledge accessible to non-academics while, at the same time, making an academic contribution to the social sciences by reviewing the history, accumulated findings, and conceptual approaches in key areas of specialization in sociology and elsewhere in the social sciences."—Jonathan H. Turner, University Professor & Distinguished Professor of Sociology, University of California, Riverside. “This book is an ambitious project to provide the public with a review of the available and practicable knowledge for decision-making people (and who is not that today?) that the social sciences have produced over the last 250 years or so. Typically, such efforts are bound to fail. But this project is a full success, keeping its promise to present knowledge in an understandable and exciting way. The language is charming and the elegant prose is the product of a fluent, transparent style. In short: a must read!”—Hans-Peter Mueller, Professor of sociology, Humboldt-University of Berlin.

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.

This edited volume advances existing research on the production and use of expert knowledge by international bureaucracies. Given the complexity, technicality and apparent apolitical character of the issues dealt with in global governance arenas, ‘evidence-based’ policy-making has imposed itself as the best way to evaluate the risks and consequences of political action in global arenas. In the absence of alternative, democratic modes of legitimation, international organizations have adopted this approach to policy-making. By treating international bureaucracies as strategic actors, this volume address novel questions: why and how do international bureaucrats deploy knowledge in policy-making? Where does the knowledge they use come from, and how can we retrace pathways between the origins of certain ideas and their adoption by international administrations? What kind of evidence do international bureaucrats resort to, and with what implications? Which types of knowledge are seen as authoritative, and why? This volume makes a crucial contribution to our understanding of the way global policy agendas are shaped and propagated. It will be of great interest to scholars, policy-makers and practitioners in the fields of public policy, international relations, global governance and international organizations.

Experts offer theoretical and empirical analyses that view the regulation of transboundary air pollution as a dynamic process. Governing the Air looks at the regulation of air pollution not as a static procedure of enactment and agreement but as a dynamic process that reflects the shifting interrelationships of science, policy, and citizens. Taking transboundary air pollution in Europe as its empirical focus, the book not only assesses the particular regulation strategies that have evolved to govern European air, but also offers theoretical insights into dynamics of social order, political negotiation, and scientific practices. These dynamics are of pivotal concern today, in light of emerging international governance problems related to climate change. The contributors, all prominent social scientists specializing in international environmental governance, review earlier findings, analyze the current situation, and discuss future directions for both empirical and theoretical work. The chapters discuss the institutional dimensions of international efforts to combat air pollution, examining the effectiveness of CLRTAP (Convention for Long-Range Transboundary Air Pollution) and the political complexity of the European Union; offer a broad overview and detailed case studies of the roles of science, expertise, and learning; and examine the "missing link" in air pollution policies: citizen involvement. Changing political conditions, evolving scientific knowledge, and the need for citizen engagement offer significant challenges for air pollution policy making. By focusing on process rather than product, learning rather than knowledge, and strategies rather than interests, this book gives a nuanced view of how air pollution is made governable.

This book addresses the gap in the existing literature on the governance of transdisciplinary research partnerships in transformational sustainability research by exploring the governance of knowledge co-production in coupled socio-ecological system dynamics. Multiple social and ecological crises raise new cross-sectoral research questions that call for an evolution in contemporary science in the direction of society-wide knowledge co-production on sustainability transformations of interdependent social and ecological systems. This book proposes a new approach to this based on enabling capacities for collaboration among scientific researchers and societal actors with diverse values, perspectives, and research interests. By drawing upon the thriving literature on the conditions for community and multistakeholder-driven collective action, the analysis sheds new light on the governance arrangements for organizing so-called transdisciplinary research partnerships for sustainability. This book identifies robust conditions that lead to effective collaborative research with societal actors and digs deeper into capacity building for partnership research through fostering social learning on sustainability values among research partners and organizing training and knowledge exchange at institutions of higher education. The book proposes solutions for addressing collective action challenges in transdisciplinary partnerships in an accessible and broadly interdisciplinary manner to a large audience of sustainability scholars and practitioners. It will be of interest to students and researchers in the fields of sustainable development, social ecological transitions, and science policy, while also being a useful resource for engineers, QSE managers, and policymakers.