Variance In Approach Toward A Sustainable Coffee Industry In Costa Rica

Dr. Melissa Vogt considers the influence of Rainforest Alliance and Fairtrade in coffee farming communities of Costa Rica from 2009-2019. Sustainability certifications schemes are working amongst a range of sustainability efforts, unique by their intra market location. The intentions of each certification scheme must be clarified prior to evaluation and their influence considered amongst contextually specific historic and contemporary considerations, and alongside the range of sustainability efforts. The advantages and disadvantages, opportunities for improvement and how alternative mechanisms might improve upon or complement sustainability certification schemes are explained. An epilogue considers how prioritisation of coffee as a cash crop may align with sustainability. The influence on biodiversity, community health and income, and the possible implication of reduced coffee crop density for consumers, the market and farming landscapes is considered. How sustainability standards might better encourage more ambitious sustainability in farming landscapes is for future consideration.

The monograph considers influence over time of Fairtrade and Rainforest Alliance in 10 Costa Rican coffee farming communities. In-country perspectives and relevant historic and contemporary literature inform findings. Misaligned intentions to outcomes; different sustainability approaches; and variable influence is observed. There is opportunity to: consider when certifications are most useful; develop locally relevant standards; vertically integrate sourcing chains; consider how complementary mechanisms can be used alongside, or to improve certification approach. Sustainability of coffee as a cash crop, considering influence on biodiversity, and the possible implication of reduced coffee crop density for consumers, the market and farming landscapes, is considered.

The monograph considers the influence of Fairtrade and Rainforest Alliance in 10 Costa Rican coffee farming communities. Misaligned intentions to outcomes, sustainability approaches and variable influence is observed. Opportunity for improvement is explained alongside the consideration of the sustainability of prioritising coffee as a cash crop.

The monograph considers influence over time of Fairtrade and Rainforest Alliance in 10 Costa Rican coffee farming communities. In-country perspectives and relevant historic and contemporary literature inform findings. Misaligned intentions to outcomes; different sustainability approaches; and variable influence is observed. There is opportunity to: consider when certifications are most useful; develop locally relevant standards; vertically integrate sourcing chains; consider how complementary mechanisms can be used alongside, or to improve certification approach. Sustainability of coffee as a cash crop, considering influence on biodiversity, and the possible implication of reduced coffee crop density for consumers, the market and farming landscapes, is considered.

This book provides a balanced critique of a range of international sustainability certification schemes across nine agricultural and natural resource industries. Certification schemes set standards through intramarket private and multi-stakeholder mechanisms, and while third-party verification is often compulsory, certification schemes are regulated voluntarily rather than legislatively. This volume examines the intricacies of certification schemes and the issues they seek to address and provides the context within which each scheme operates. While a distinction between sustainability certifications and extra-markets or intrabusiness codes of conducts is made, the book also demonstrates how both are often working towards similar sustainability objectives. Each chapter highlights a different sector, including animal welfare, biodiversity, biofuels, coffee, fisheries, flowers, forest management and mining, with the contributions offering interdisciplinary perspectives and utilising a wide range of methodologies. The realities, achievements and challenges faced by varying certification schemes are discussed, identifying common outcomes and findings and concluding with recommendations for future practice and research. The book is aimed at advanced students, researchers and professionals in agribusiness, natural resource economics, sustainability assessment and corporate social responsibility.

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Coffee, as a commodity and through its global value chains, is the focus of much interest to achieve fair trade and equitable outcomes for producers, processors and consumers. It has iconic cultural and economic significance for Colombia, which is one of the world's major coffee producers for the global market. This book examines sustainable coffee production in Colombia, specifically the initiatives of Nestlé to create shared value. It describes the transformation of the coffee landscape by the development of economically, socially and environmentally viable and dedicated supply chains. Suppliers have been encouraged to shift production and quality paradigms, in order to develop long-term and sustainable strategies for higher value and premium quality products. This has been partially achieved by establishing a robust partnership with the Coffee Growers Federation and other public, private and social actors, thereby taking control of the institutional architecture and knowledge base that exists in the country. The book provides an important lesson of corporate social responsibility and the creation of shared value for the benefit of farmers, corporations and consumers.