Vault Career Guide To Advertising

Are you addicted to commercials? Do you love to make up catchy slogans? Does the idea of controlling the destiny of a major advertising account thrill you? Then take a good long look at a career in adver-using. Landing a job in advertising is tough. The Vault Career Guide to Advertising gives you the background and tools you rieed to sucoeed. This guide Will show you where the jobs are in the advertising field, what it's like to be an ad professional, and what advertising employers are looking for. Book jacket.

This guide offers a look at professional careers in advertising, at the industry's history and trends, and advice on marketing oneself to potential employers.

Vault brings its famed journalistic, insider approach to advertising and public relations employers. The Guide provides business profiles, hiring and workplace culture information on top employers, including Young & Rubicam, Ogilvy & Mather Worldwide, BBDO Worldwide, McCannErickson Worldwide, DDB Worldwide, J. Walter Thompson Co., Leo Burnett Co., FCB Worldwide, Saatchi & Saatchi, and more.

This bestselling guide, now in its 3rd edition, takes the reader from critical marketing frameworks needed for acing brand management interviews to what brand managers and other marketing professionals really do on the job and how to evaluate advertisements and marketing campaigns.

Get the inside scoop on pharmaceutical sales careers with this new Vault Guide. Overview of the industry; functions in pharmaceutical sales: field sales, sales management, training and development, instructional design/content development, project management; jobs and career paths; getting hired - education, interview preparation, and more.

In this annual guide, Vault provides overviews of career paths and hiring trends for 2006 in major industries for college graduates. Industries covered include accounting, banking, consulting, consumer products and marketing, fashion, media and entertainment, government and politics, high tech, publishing, real estate, retail, and many more.

Insider advice about how to land a job in television news, radio, magazines, newspapers, the Internet, public relations and documentaries.

From the Vault Career Library from background on the industry and an insider look at jobs and the career path in media and entertainment.