Viral Marketing Campaigns For Horror Movies From The Blair Witch Project 1999 Up To Rings 2017

Seminar paper from the year 2017 in the subject Communications - Movies and Television, grade: 2,0, University of Bonn, language: English, abstract: In this paper the following horror movies will be analyzed: The Blair Witch Project (1999) and Blair Witch (2016), Paranormal Activity 1 (2007), Cloverfield (2008) and 10 Cloverfield Lane (2016), The Ring Two (2005) and Rings (2017). These movies are being analyzed since their marketing campaigns concerning virality, word of mouth, interactivity and storytelling show many similarities but also some of them bring innovation to the marketing of horror movies. In the viral marketing of horror movies the strategies of storytelling and word of mouth are major factors in order to generate virality and to expand the fictional world consisting of characters and plot both online and offline. How the marketing campaigns of the studios regarding the movies listed above make use of these strategies and how viral marketing of horror movies has changed in terms of interactivity, mediality and storytelling since The Blair Witch Project will be examined in this paper.

Daniel Myrick and Eduardo Sanchez's The Blair Witch Project seemingly appeared from nowhere to become one of 1999's highest grossing films. While generating revenue as a low budget movie backed by a media blitz, The Blair Witch Project also generated controversy and made a mockery of the Hollywood industry, billing itself as "real" footage of a supernatural event. Critics were divided over some of the most basic questions: whether the film was an artistic success or the product of its hype, for example, and whether it challenged Hollywood conventions or succumbed to them in the end. Nothing That Is: The Blair Witch Controversies examines these and other debates, and initiates some of its own about American taste for horror, hoax, independent films, the Internet, and the direction of cinema in the twenty-first century. The book explores the modest origins and rapid demise of this independent film- while also analyzing the sensational results of its broad media discourses--a Web site developing the back story of The Blair Witch Project was one of the most-accessed sites on the entire Internet at the time of the movie's release. These essays, from many diverse perspectives, also look at The Blair Witch Project's manipulation of cinematic codes, its view on technology and the occult, its film progenitors, and even its effects on the film's setting of Burkittsville, Maryland. Nothing That Is will interest both film scholars and fans of this unexpected blockbuster that emerged from, if not "nothing," a complex brew of culture, technology, and ingenuity.

Few films have had the influence and impact of The Blair Witch Project (1999). Its arrival was a horror cinema palette cleanser after a decade of serial killers and postmodern intertextuality, a bare bones 'found footage' trend setter. In this Devil's Advocate, Peter Turner tells the story of the film from his conception and production then provides a unique analysis of the techniques used, their appeal to audiences and the themes that helped make the film such an international hit, including the pionerring internet marketing.

Few films have had the influence & impact of 'The Blair Witch Project' (1999). Its arrival was a horror cinema palette cleanser after a decade of serial killers & postmodern intertextuality, a bare bones 'found footage' trendsetter. 'The Blair Witch Project' was the tenth biggest box office earner of 1999. Even with strong competition in the horror genre, the film managed to stand out from the rest. It was arguably a product of its time more than any other film of the 1990s, heralding the advent of digital filmmaking. Backed up by an internet marketing campaign, the film became a glowing example of what could be achieved with cheap emerging technology, imagination, & a 'less is more' approach. This book explores the aesthetics of 'The Blair Witch Project', how identification is encouraged in the film, & the way it successfully creates fear in contemporary audiences.

Seminar paper from the year 2012 in the subject Communications - Movies and Television, grade: 2,3, University of Applied Sciences Köln RFH, language: English, abstract: 1. Introduction 2. Definition 2.1 Horror films 2.1.1 Splatter films 3. Medial effectiveness from portrayal of violence in horror films 3.1 Review 3.2 Portrayal violence in “The Texas Chainsaw Massacre” 3.2.1 Film Review 3.2.2 Real documented violence in a splatter film 3.3 Portrayal violence in “The Blair Witch Project” 3.2.1 Film Review 3.2.2 Fictional violence in a horror film 4. Conclusion

Have you ever heard of the Blair Witch? This simple question captivated moviegoers in the summer of 1999. From the start, The Blair Witch Project was an unconventional idea that evolved into a theatrical experience never seen before. Blurring the lines between fiction and reality, Haxan Films carefully crafted a mythology that immersed the viewer in a world of mysterious occurrences and unexplained phenomenon. Now, for the first time, the complete story behind the making of The Blair Witch Project will be told. From conceptualization, to the world wide phenomenon, 8 Days in the Woods tells the story of how first time filmmakers from UCF revolutionized a sub-genre of horror films that is still felt today. Containing interviews from cast and crew, including over 20 individuals who helped bring The Blair Witch Project to life-many who have never been interviewed before. With over 150 photographs and documents, 8 Days in the Woods is the definitive history about a film that is still terrifying audiences to this day.

As the horror subgenre du jour, found footage horror's amateur filmmaking look has made it available to a range of budgets. Surviving by adapting to technological and cultural shifts and popular trends, found footage horror is a successful and surprisingly complex experiment in blurring the lines between quotidian reality and horror's dark and tantalizing fantasies. Found Footage Horror Films explores the subgenre's stylistic, historical and thematic development. It examines the diverse prehistory beyond Man Bites Dog (1992) and Cannibal Holocaust (1980), paying attention to the safety films of the 1960s, the snuff-fictions of the 1970s, and to television reality horror hoaxes and mockumentaries during the 1980s and 1990s in particular. It underscores the importance of The Blair Witch Project (1999) and Paranormal Activity (2007), and considers YouTube's popular rise in sparking the subgenre's recent renaissance.

In October of 1994 Kilian H. Gore wrote a quiz book about The Blair Witch Project in the woods near Burkittsville, Maryland. In 2020, his book was found. Featuring over 100 questions on one of the scariest movies ever made, plus some spellbindingly difficult ones that might make you want to kick this book into the creek! And in Part 16 of the serialized horror tale, The Horror Movie Massacre, Vill finally arrives at the Overlook Hotel, but things haven't gone quite according to plan. So, grab your camping gear and let's head to the woods for a haunting Blair Witch quiz. But, be warned, you'll be made to stand in the corner if you get them all wrong! "Books for the obsessive horror fan... You are doing an excellent job. Keep writing!" - JOHN LANDIS