Visual Design Fundamentals A Digital Approach

This title presents the fundamentals of classic design in full color, and explains how to use the computer to apply these fundamentals. It establishes a tie between humanist art ideals and the precise production qualities of the computer.

As visual design technology and tools become more accessible and widely used, it is important for digital artists to learn and apply fundamental design techniques to their work. Visual Design Fundamentals: A Digital Approach, International Edition provides a basic understanding of design and how it should be integrated into digitally-produced 2D images. Whatever the medium or techniques, good visuals are the result of planning, and this book shows you how to apply organization and the classic elements of design, including line, shape, form, value, color, and texture, to the latest technology. The techniques and theories presented can be applied to both traditional 2D art forms, such as drawing, painting, and printmaking, as well as 3D art, such as interior and industrial design and architecture. Each chapter outlines and examines both content and form, and a variety of hands-on projects reinforces new skills and provides a digital representation of each concept being taught. The book has been updated with revised content and all new projects, and everything you need to complete the projects is provided in the book or on the accompanying CD-ROM.

As visual design technology and tools become more accessible and widely used, it is important for digital artists to learn and apply fundamental design techniques to their work. Visual Design Fundamentals: A Digital Approach, Third Edition provides a basic understanding of design and how it should be integrated into digitally-produced 2D images. Whatever the medium or techniques, good visuals are the result of planning, and this book shows you how to apply organization and the classic elements of design, including line, shape, form, value, color, and texture, to the latest technology. The techniques and theories presented can be applied to both traditional 2D art forms, such as drawing, painting, and printmaking, as well as 3D art, such as interior and industrial design and architecture. Each chapter outlines and examines both content and form, and a variety of hands-on projects reinforces new skills and provides a digital representation of each concept being taught. The book has been updated with revised content and all new projects, and everything you need to complete the projects is provided in the book or on the accompanying CD-ROM.

This book of conference proceedings contains papers presented at the Art and Design International Conference (AnDIC 2016). It examines the impact of Cyberology, also known as Internet Science, on the world of art and design. It looks at how the rapid growth of Cyberology and the creation of various applications and devices have influenced human relationships. The book discusses the impact of Cyberology on the behaviour, attitudes and perceptions of users, including the way they work and communicate. With a strong focus on how the Cyberology world influences and changes the methods and works of artists, this book features topics that are relevant to four key players - artists, intermediaries, policy makers, and the audience - in a cultural system, especially in the world of art and design. It examines the development, problems and issues of traditional cultural values, identity and new trends in contemporary art. Most importantly, the book attempts to discuss the past, present and future of art and design whilst looking at some underlying issues that need to be addressed collectively.

If you want to solve design problems with the computer, Design Fundamentals for the Digital Age gives you the tools. At a time when designers rely increasingly on computers, finally here is a resource that integrates design fundamentals with the latest digital technology. Two leading New York designers demonstrate how to unite the foundations of design with a knowledge of the computer and its platforms. No other book introduces the fundamentals of Computer Aided Design (CAD) within the context of the design process. But this book is much more than a technical guide—it treats the computer as an exciting design medium whose potential is just beginning to be tapped. Using plain English, Design Fundamentals for the Digital Age shows you how to: understand CAD and effectively apply it in your design projects; explore the computer as an artistic medium, working with space, color, surface, structure, light, motion, and other design elements; and integrate the computer into the design process in order to meet the demands of today’s changing technology and job market. With nearly 200 illustrations, this book includes an easy-to-use glossary of terms, a comprehensive bibliography, and a useful workbook with practical applications. It serves as a fundamental reference for graphic and interior design students, architects, fashion designers, product designers, and fine art professionals. This exciting guide helps students and professionals meet the changing requirements of the field, and is particularly relevant at a time when every designer is required to use the computer as an essential medium on the job. Design Fundamentals for the Digital Age provides real solutions to design problems as computers transform the way we think and work.

Provides information on designing easy-to-use interfaces.

Begin your graphic design career now, with the guidance of industry experts Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms. Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before. Learn how to think like a designer and approach projects systematically Discover the varied career options available within graphic design Gain insight from some of the leading designers in their fields Compile a portfolio optimized to your speciality of choice Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.

This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts. The Fundamentals of Interactive Design takes you step by step through each stage of the creative process – from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.