Vuitton A Biography Of Louis Vuitton

In 1835, at the age of 13, a young boy walked nearly 300 miles to Paris; he worked odd jobs and did whatever it took to survive. He eventually learned a craft: box making. Before long, the young boy had earned enough to open his own box-making store.The tale may seem a bit unremarkable until you consider the boy's name: Louis Vuitton.You know the brand, but not the man; take a look at the genius that created one of the most recognizable brands in the world with this biography.

The first in depth portrait of one of the world's best known luxury brands, this elegant volume traces the remarkable history of the House of Vuitton, which has been making practical but stylish luggage, handbags and accessories for more than 150 years. Written with full access to the company's archives, the book itself demonstrates Louis Vuitton's passion for fine design with a stunning array of archival art, historical images, product designs and sketches, and cutting edge advertising. The book explores the company's tradition of quality and innovation in the context of sweeping changes in society, art, culture, fashion and, above all, travel. Examining the life and times of the company's first three leaders; founder Louis (who invented the modern trunk), his son Georges and his grandson Gaston, the text focuses on the firm's development under their guidance. It also discusses Vuitton's explosive growth toward the end of the 20th century, including the 1987 merger with Moet Hennessy that made it part of LVMH, the world's largest luxury goods company and spurred the expansion of its boutiques to more than 300 locations in 50 countries around the globe.

In 1835, at the age of 13, a young boy walked nearly 300 miles to Paris; he worked odd jobs and did whatever it took to survive. He eventually learned a craft: box making. Before long, the young boy had earned enough to open his own box-making store. The tale may seem a bit unremarkable until you consider the boy’s name: Louis Vuitton. You know the brand, but not the man; take a look at the genius that created one of the most recognizable brands in the world with this biography.

- With access to previously unpublished information, the author tells the story of the founder of the world-famous luxury French luggage and travel goods company, Louis Vuitton This lively biography narrates the story of Louis Vuitton (1821-1892), who, at the age of 14, set out on foot for Paris from his native village in the Jura mountains and ultimately became one of the most successful manufacturers of luggage and leather goods in the world. Arriving in the metropolis at age 16, he was taken on as an apprentice at the atelier of Monsieur Maréchal, where expert packers and talented custom box and luggage makers catered to a wealthy clientele. He perfected his craft there, becoming the personal packer and luggage maker for the Empress Eugenie, wife of Napoleon III. In 1854 he opened his own atelier, and with access to the highest levels of society and a gift for innovation and design, he was on his way to an illustrious career. This book, full of previously unpublished information, reveals the story behind the man and the legendary luxury goods empire he founded.

This volume is an unprecedented history of Louis Vuitton’s women’s bags, the most coveted line of accessories in women’s fashion. At the heart of Louis Vuitton are its City Bags, a range of women’s bags that dates back to the turn of the twentieth century. Featuring the trademark monograms of the house, the City Bag story began with the Steamer, a resort bag designed in 1901 to be packed inside a much larger steamer trunk. These bags have in a hundred years formally diversified into a dizzying array of handbags for every conceivable function demanded by the modern woman. Profoundly influential, City Bags are now known to millions by their descriptive names (Keepall, Bucket, Papillon, Alma, Locket, Noe, Speedy) and are still evolving into more fantastical forms. Lavishly illustrated with new and archival photography, historical graphics, landmark editorials, and ad campaigns, the volume traces the history of these specific bag families, and examines the earliest specimens and today’s most sought-after collectibles, including Vuitton’s collaborations with Takashi Murakami, Stephen Sprouse, Richard Prince, Yayoi Kusama, and Rei Kawakubo and one-off projects by Zaha Hadid, Shigeru Ban, Vivienne Westwood, Helmut Lang, Andrée Putman, and of course, Marc Jacobs. Louis Vuitton: City Bags is an ambitious volume on the creation and cultivation of a cultural phenomenon.

“With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.

On 5 March 2014, Juergen Teller photographed the eagerly anticipated first collection by Nicolas Ghesquière as the new artistic director of Louis Vuitton. In his inimitable style, Teller visualizes the designer's ambitious manifesto for the luxury house: "Louis Vuitton is a land of contrasts. A time-honored and noble legacy is kept alive by a yearning for discovery and exploration. Coursing boldly and imaginatively through the decades, Louis Vuitton refreshes the world of fashion with an untiring ebb and flow of retrospective and fresh perspective ... This initial collection tells a tale of expertise made possible by innovative techniques. It focuses on the highlights and remains open to interpretation. Living proof that today's 'timeless' was at one time seen as innovative. In this collection, the timeless is now." This book is a collaboration between two of the most influential vanguards working in contemporary fashion. Teller's candid, unadorned aesthetic perfectly complements the restrained luxury of Ghesquière's fashion, marking the beginning of a new chapter in the rich history of Louis Vuitton.

A pocket-sized and fully illustrated story of one of the world's most luxurious fashion houses.