Warren Neidich

We live in a world of tremendous connectivity and little collectivity, leaving us witness to the diffuse degrading of personal freedoms. The resurgence of racism and sexism, the power of the global art market, the de-emphasis of theory and humanities curriculum in universities and the various assaults on privacy, such as digital profiling, are just a few examples of the strategy of normalization and governmentalization in the digital economy. That massive demonstrations against American and British involvement in the Iraq War had no effect is a direct result of our use of archaic forms of resistance to solve 21st-century problems. Artist/writer Warren Neidichs thought-provoking and timely softcover publication Glossary of Cognitive Activism updates the epistemological foundations of resistance. Cognitive capitalism assumes that wealth production is the product of a brain highly attuned to hyper-branded, designed sensibilities. This project considers as antidote the role of diverse aesthetic production in the creation of diverse neural maps and network configurations.

"Through this droll sequence of photographs Neidich opens up a new area of photographic investigation, using the medium not to certify cultural biases but to challenge them. These powerful photographs force us to challenge them. These powerful photographs force us to recognize how mediated the media really are, how much our perceptions of ourselves and our past are determined by convenient societal assumptions, to acknowledge just how much "story" there is in "history"--Page 4 de la couverture

In Blow-Up, a collection of essays that tackle aesthetics from the angle of neuroscience, Warren Neidich proposes a different and wholly original paradigm for thinking through cultural history and the philosophy of the human subject. Across the theoretical landscape that Neidich describes, even familiar monuments from the history of art, architecture, philosophy and aesthetics appear strange and disorienting, because the starting point of the primary and secondary repertoires (the nervous system and the pathways of connection built up through interaction between the brain and the outside world) is so totally unexpected. Crucial to Neidich's narrative is the idea that, in modernity, the technologies that have evolved in the sphere of visual communication have come to operate on the subject with particular vehemence, not only in the realm of meaning but in their determining influence on the primary habits and dispositions of experience. Photography, cinema, television, the internet--as the forces of spectacle gain ever-wider currency in a rapidly globalizing world, those cultural forms that emerge as dominant in the competition for structuring the pathways of consciousness will annex and colonize more and more of the subject's interior life, worldwide. But Neidich suggests that the subject of culture has the ability to remap itself, rewire itself, and assume forms so creative and protean that it will always outrun the forces that seek to limit its plasticity--even trauma and amputation cannot irreversibly damage the neural body.

Published on the occasion of the Berlin Institute for Cultural Inquiry (ICI) conference in 2013, this volume collects papers presented at the first Psychopathologies of Cognitive Capitalism conference in Los Angeles (2012). Philosophers, critical theorists, media theorists, art historians, architects and artists including Jonathan Beller, Franco Bifo Berardi, Arne de Boever, Jodi Dean, Warren Neidich, Patricia Pisters, Jason Smith, Tiziana Terranova, and Bruce Wexler discuss cognitive capitalism as it relates to the conditions of mind and brain in the world of advanced telecommunication, data mining and social relations.

Noo-politics is most broadly understood as a power exerted over the life of the mind, reconfiguring perception, memory and attention. This volume unites specialists in political and aesthetic philosophy, neuroscience, sociology and architecture, and presents their ideas for re-thinking the city in terms of neurobiology and Noo-politics. The book examines the relationship between information and communication, calling for a new logic of representation, and shows how architecture can merge with urban systems and processes to create new forms of network that empower the imagination and change our cultural landscape.

We are at one of those turning points that divide history into a ‘before’ and an ‘after.’ The ongoing transition from an information economy to an economy based in the workings of the brain and the mind has radical implications for human freedom and creativity, both of which are under threat from a rapacious form of technological capitalism. Such moments require new languages in order for the unnamed, the unsayable, and the misunderstood to become known. This is the task taken on by Warren Neidich’s Glossary of Cognitive Activism, now appearing in an expanded and fully revised fourth edition. Each of its entries—which range in topic from the central nervous system and brain-computer interfaces to ChatGPT and conceptual art—explicates a key term in contemporary culture. The cumulative effect is astonishing: while every entry can profitably be read in isolation, the Glossary as a whole amounts to a brilliant account of the material brain’s entanglement with its surrounding environment. For Neidich the human brain is far more than grey matter encased in a skull: it is profoundly integrated with the social, political, and cultural phenomena that constitute the world in which we live. For this reason, human cognition is profoundly vulnerable to the new despotism that is seeking in various ways to reshape it, but it also has the capacity to serve as the site of potent acts of resistance. Forging connections between such apparently disparate domains as neuroscience, ecology, political economy, and aesthetics, Neidich’s Glossary restores human cognition to its rightful status: not as the passive object of technological interventions or reductive theorizing, but as the starting point for any viable form of egalitarian and liberatory politics.

In Zero Comments, internationally renowned media theorist and 'net critic' Geert Lovink revitalizes worn out concepts about the Internet and interrogates the latest hype surrounding blogs and social network sites. In this third volume of his studies into critical Internet culture, following the influential Dark Fiber and My First Recession, Lovink develops a 'general theory of blogging.' He unpacks the ways that blogs exhibit a 'nihilist impulse' to empty out established meaning structures. Blogs, Lovink argues, are bringing about the decay of traditional broadcast media, and they are driven by an in-crowd dynamic in which social ranking is a primary concern. The lowest rung of the new Internet hierarchy are those blogs and sites that receive no user feedback or 'zero comments'. Zero Comments also explores other important changes to Internet culture, as well, including the silent globalization of the Net in which the West is no longer the main influence behind new media culture, as countries like India, China and Brazil expand their influence and looks forward to speculate on the Net impact of organized networks, free cooperation and distributed aesthetics.