Web 2 0 And The Health Care Market

The present piece of research deals with the use of Web 2.0 applications within the health care market. When reviewing literature it became evident that up to now, research which has been conducted in this field is rather limited to single aspects of the topic. Comprehensive research investigating the topic as a whole could not be properly identified. Within this study, first of all, Web 2.0 is introduced in general, including a definition, its principles, as well as major supportive technologies and common applications, for example blogs, communities, virtual worlds and podcasts are outlined in detail. Since Web 2.0 is a rather young phenomenon, experts have not yet agreed on a common definition and scope. Therefore this part is intended to provide a basis for common understanding about Web 2.0. The second part is dedicated to the health care market itself. Here, a definition and classification of the market is provided. In this context it has been specified what has been included into its scope for the purpose of this study. Moreover, it is given an overview of current trends, the status quo, as well as an outlook to future development with respect to influencing factors like demographic changes, medical-technological progress, as well as political interventions. It is important to consider the structure and future development of the health care market in order to properly assess the value of Web 2.0 for this market. Afterwards, Web 2.0 is introduced to the health care market, thereby setting it into the context of e-health, the increasing virtualization and other related terms like "Medicine 2.0" or "Patient 2.0." Subsequently, possible applications and their value are discussed for the different stakeholder groups that have been identified as health care consumers, health care providers, and health care payer. It is depicted in depth which benefits can be obtained from the single applications. Majorly, it turned out that patients may have greatest benefits in

Working together is a particular strength of information professionals in all sectors. In the area of health information in particular, the potential for using the internet for collaborative working is immense. Since it was first formally described in 2004, what is currently known as Web 2.0 has affected every library and information sector. Web 2.0 has tremendous potential to transform health information delivery still further. Although there have been any individual articles examining Web 2.0 applications and methods of working, and there are many individual examples of best practice, substantive works that synthesise this experience in one volume are rare. This new book is designed to meet this need, by drawing together international case studies and reflections on using Web 2.0. The book blends practical insights, theory and reflective approaches to offer a cohesive overview of how Web 2.0 is already changing health and medical information work. Main strands include: enhancing medical, nursing and health education information literacy in a health information environment supporting research supporting clinical care developing a service presence using Web 2.0 using social networking to develop an outreach service. Readership: Although the focus of the book is health information, it would be relevant to anyone who would like to gain an insight into this innovative and cost-effective method of delivering and sharing information. It is equally relevant for those new to Web 2.0, or those with more experience wishing to gain further insight into its application.

The ways in which humans communicate with one another is constantly evolving. Technology plays a large role in this evolution via new methods and avenues of social and business interaction. Optimizing Human-Computer Interaction With Emerging Technologies is a primary reference source featuring the latest scholarly perspectives on technological breakthroughs in user operation and the processes of communication in the digital era. Including a number of topics such as health information technology, multimedia, and social media, this publication is ideally designed for professionals, technology developers, and researchers seeking current research on technology’s role in communication.

Understanding the Behavioral Healthcare Crisis is a necessary book, edited and contributed to by a great variety of authors from academia, government, and industry. The book takes a bold look at what reforms are needed in healthcare and provides specific recommendations. Some of the serious concerns about the healthcare system that Cummings, O’Donohue, and their contributors address include access problems, safety problems, costs problems, the uninsured, and problems with efficacy. When students, practitioners, researchers, and policy makers finish reading this book they will have not just a greater idea of what problems still exist in healthcare, but, more importantly, a clearer idea of how to tackle them and provide much-needed reform.

Information technology has dramatically changed our lives in areas ranging from commerce and entertainment to voting. Now, policy advocates and government officials hope to bring the benefits of enhanced information technology to health care. Already, consumers can access a tremendous amount of medical information online. Some physicians encourage patients to use email or web messaging to manage simple medical issues. Increasingly, health care products can be purchased electronically. Yet the promise of e-health remains largely unfulfilled. Digital Medicine investigates the factors limiting digital technology's ability to remake health care. It explores the political, social, and ethical challenges presented by online health care, as well as the impact that racial, ethnic, and other disparities are having on the e-health revolution. It examines the accessibility of health-related websites for different populations and asks how we can close access gaps and ensure the reliability and trustworthiness of the information presented online. Darrell West and Edward Miller use multiple sources, including original survey research and website analysis, to study the content, sponsorship status, and public usage of health care-related websites, as well as the relationship between e-health utilization and attitudes about health care in the United States. They also explore the use of health information technology in other countries. The result is an important contribution to our understanding of health information innovation in America and around the world.

"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition

"This book provides a comprehensive reference source on next generation Web technologies and their applications"--Provided by publisher.

The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.