Web 2 0 For Newbies

Nearly seven million individuals in the U.S. currently maintain their own Web sites, and family sites are becoming an increasingly popular way to share family photos, news, and history. Includes step-by-step instructions and templates for a variety of family site projects, including sites focused on new babies, weddings, family reunions and other get-togethers, kids' hobbies and activities, and genealogical history. The CD-ROM is loaded with pre-designed Web site templates and trial versions of popular software programs, including Photoshop elements, Dreamweaver, Paint Shop Pro, and Family Tree Maker.

Chances are, you’re already a Web user and use the Internet on a regular basis. You’ve probably seen a few impressive Web sites and now you’re inspired to create a Web page of your own, but you’re not sure where to start. The answer is: right here! Creating Web Pages For Dummies guides you through the process of making your own Web pages without hassle or confusion. This straightforward book shows you just how easy it is to launch a site, specialize a page, making your site interactive, and much more! In no time you will become a pro in: Web publishing basics Geocities, Google page creator, and AOL Web publishing Using Flickr, creating blogs, and selling products on eBay HTML and other handy tools to “beef up” your site Writing and formatting Web text Creating and adding graphics for your site Adding links, animation, and multimedia Designing a great-looking, complete Web site Besides getting to know the ins and outs of building a Web page, this guide offers suggestions on Web publishing, ranging from testing out your Web site and advertising your site to legal permission and displaying borrowed content. This resourceful guide also includes Web lingo worth knowing and a quick guide to HTML tags, which points out some lesser known but nevertheless useful tags. Now in its 8th edition, Creating Web Pages For Dummies will help make your Web page stand out in the crowd!

Provides step-by-step instructions on using WordPress to create and maintain blogs and Web sites.

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

A clear, concise resource for entering this lucrative career field Consulting For Dummies, 2nd Edition includes a reorganization and narrower focus of the topic, with new or updated information that delves into the specifics of running your own consulting business. There is greater emphasis on the business of consulting, along with financial and legal issues involved in setting up a consulting business, deepening coverage of consulting proposals, and entirely new chapters on higher-level consulting issues that more-established consultants are demanding.

Your guide to learning Active Directory the quick and easy way Whether you're new to Active Directory (AD) or a savvy system administrator looking to brush up on your skills, Active Directory for Dummies will steer you in the right direction. Since its original release, Microsoft's implementation of the lightweight directory access protocol (LDAP) for the Windows Server line of networking software has become one of the most popular directory service products in the world. If you're involved with the design and support of Microsoft directory services and/or solutions, you're in the right place. This comprehensive guide starts by showing you the basics of AD, so you can utilize its structures to simplify your life and secure your digital environment. From there, you'll discover how to exert fine-grained control over groups, assets, security, permissions, and policies on a Windows network and efficiently configure, manage, and update the network. With coverage of security improvements, significant user interface changes, and updates to the AD scripting engine, password policies, accidental object deletion protection, and more, this plain-English book has everything you need to know. You'll learn how to: Navigate the functions and structures of AD Understand business and technical requirements to determine goals Become familiar with physical components like site links, network services, and site topology Manage and monitor new features, AD replication, and schema management Maintain AD databases Avoid common AD mistakes that can undermine network security With chapters on the ten most important points about AD design, ten online resources, and ten troubleshooting tips, this user-friendly book really is your one-stop guide to setting up, working with, and making the most of Active Directory. Get your copy of Active Directory For Dummies and get to work.

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.