What Business Wants From Higher Education

It often seems that neither organizations nor people move fast enough to stay ahead of the changes brought about by globalization and technology. Yet both business and higher education are continually challenged to adapt to these changes. This book is intended to stimulate a dialog between the business and academic communities to determine what higher education can do to better prepare students for their future careers.

At a time of great economic uncertainty, The Business of Higher Education looks at the pros and cons of colleges and universities taking a more business-like approach to fulfilling their missions. How can colleges and universities navigate their way between shrinking commitments and the increasing expectations of their students? Does the answer lie in taking a more business-like approach? This extraordinary resource considers the costs and benefits to both public and private institutions and to society when academe embraces business models for improving cost-efficiency, marketing, hiring practices, and customer service. Bringing together a diverse team of contributors from the academic and business worlds, The Business of Higher Education offers 35 essays in three volumes. The first volume explores issues of leadership and culture, the second focuses on management and fiscal strategies, and the third volume takes up issues of marketing and consumer interests. Throughout, the work balances the contrasting perspectives of those within the academy and those outside of it, as it considers whether higher education and the public interest are ultimately helped or harmed by the application of business methods to essential academic functions.

The university is being transformed and can be transformed. This doubleness informs this book. 'Transforming' in 'transforming higher education' can be read as adjective, suggesting that higher education is being transformed by the social and political situation in which it is enmeshed. 'Transforming' can also be read as a gerund, implying the critical activity of changing the university, as signaling a creative and political act of radical possibility. The essays in this book address the transformation of higher education and the transformative possibilities of its current conditions. Only by viewing the university as a historical construction can we assess the dangers and opportunities of the new conditions of higher education, and chart a reasonable course for the future. The essays in this book are critical of recent developments in universities and higher education. Most of us come from public universities, and all remain committed to a democratic higher education that we see threatened by recent developments. There is a danger that the combination of economic crisis, market ideology, and global pressures will continue to structure the debate about higher education in ways that freeze out the transformative and politically critical possibilities of the university. Part I of the book examines the historical transformation of the university as it has changed into its current form. Part II examines both the transformation of the university into a neoliberal institution and makes the case for the more political and radical idea of transforming the university in opposition to how it has been transformed in recent years. Part III offers a number of studies aimed at illuminating possibilities for transforming the university in a more progressive, democratic direction.

A sweeping assessment of the state of higher education today from former Harvard president Derek Bok Higher Education in America is a landmark work--a comprehensive and authoritative analysis of the current condition of our colleges and universities from former Harvard president Derek Bok, one of the nation's most respected education experts. Sweepingly ambitious in scope, this is a deeply informed and balanced assessment of the many strengths as well as the weaknesses of American higher education today. At a time when colleges and universities have never been more important to the lives and opportunities of students or to the progress and prosperity of the nation, Bok provides a thorough examination of the entire system, public and private, from community colleges and small liberal arts colleges to great universities with their research programs and their medical, law, and business schools. Drawing on the most reliable studies and data, he determines which criticisms of higher education are unfounded or exaggerated, which are issues of genuine concern, and what can be done to improve matters. Some of the subjects considered are long-standing, such as debates over the undergraduate curriculum and concerns over rising college costs. Others are more recent, such as the rise of for-profit institutions and massive open online courses (MOOCs). Additional topics include the quality of undergraduate education, the stagnating levels of college graduation, the problems of university governance, the strengths and weaknesses of graduate and professional education, the environment for research, and the benefits and drawbacks of the pervasive competition among American colleges and universities. Offering a rare survey and evaluation of American higher education as a whole, this book provides a solid basis for a fresh public discussion about what the system is doing right, what it needs to do better, and how the next quarter century could be made a period of progress rather than decline.

This book is a demonstration of how the interpretive phenomenology and hermeneutics of Hans Georg Gadamer can be applied to the study and practice of business pedagogy. The application of Existential Hermeneutic Phenomenology (EHP) uncovered underlying themes and essences that crossed internal pedagogical differences and debates within the Business Academy. This book has an implication for personal pedagogical practice as the essences uncovered by the research create indicators of action for professional educators. Also, the development of this form of Existential Hermeneutic Phenomenological demonstrates how the reflective techniques informed by Gadamer’s hermeneutics can be used to enhance the process of discursive exchange amongst key stakeholders in the evolution of Business pedagogy. There have been many books written on the principles and practices of business pedagogy but none have examined this from a phenomenological perspective. The book gives a suggested template in which the interpretive phenomenology of Gadamer can be used to conduct research into the themes and essences that underpin key relationships in this field. Books that examine this technique in other academic disciplines are also rare.

This book began as a collection of papers presented at a conference entitled ‘The Future Business of Higher Education’ held at Oxford University. The contributions range from those who grapple with the question of what a University should do, through those concerned with making Higher Education more efficient, to some who were already planning for some technologically inevitable virtual future. These disparate leanings led to inevitable conflict and a challenge in editing into book form. In compiling and editing the chapters the editor has tried to preserve some of the diversity of opinion presented at Oxford. By doing so it is apparent that some individual contributors would find unacceptable much of what others in the book have to say. The traditionalists clash with the modernizers, the Left with the Right, Public with Private and the theorists with the practitioners. It is this very divergence of philosophical opinion as to the future of Higher Education that makes this book such an enjoyable and stimulating read.

A powerful look at the risks inherent in the trend toward making higher education a market rather than a regulated public sector, The Future of Higher Education reveals the findings of an extensive four-year investigation into the major forces that are transforming our American system of higher education. The book explores the challenges of intensified competition among institutions, globalization of colleges and universities, the expansion of the new for-profit and virtual institutions, and the influence of technology on learning. This important resource offers college and university leaders and policy makers an analysis of the impact of these forces of change and includes suggestions for creating an effective higher education market as well as a call for a renewed focus on the public purposes of higher education.